1. Developing Scalable Web Applications on Amazon Web Services
Good morning, my name is X, I'm Y for Amazon Web Services, based in Singapore.
Today we will talk about Cloud Computing, and explain to you why it's important to know about it.
Janakiram MSV
Technology Evangelist
Amazon Web Services

2. Agenda 1) Cloud Computing 2) Amazon Web Services 3) Demo
4) How to get started

3. Who knows Amazon. com. Yes, most of you do. Amazon
Who knows Amazon.com? Yes, most of you do. Amazon.com is a successful e-commerce website.
But there's something else that not everyone knows.
What is Amazon.com?

4. Amazon’s Three Businesses
Consumer (Retail) Business
Seller Business
IT Infrastructure
Business
Tens of millions of active customer accounts
Seven countries: US, UK, Germany, Japan, France, Canada, China
Sell on Amazon websites
Use Amazon technology for your own retail website
Leverage Amazon’s massive fulfillment center network
Cloud computing infrastructure for hosting web-scale solutions
Hundreds of thousands of registered customers
Amazon.com, in fact, can be divided into three branches:
the Consumer Business
The Seller Business
The IT Infrastructure Business, or Amazon Web Services.

5. Agenda 1) Cloud Computing 2) Amazon Web Services 3) Demo
4) How to get started
This is the Agenda for today
A brief introduction to Cloud Computing
Success stories
A closer look at Amazon Web Services, using examples to explain the most popular services
Dispel the most common cloud computing myths
And finally, how to get started
So, ready to go?

6. Gartner's definition Cloud Computing:
A style of computing in which elastic IT-enabled capabilities are delivered as a service to external customers using Internet technologies.
Gartner, 2008
Let's start first with Gartner's definition of Cloud Computing:
A style of computing in which
elastic IT-enabled capabilities
are delivered as a service
to external customers
using Internet Technologies.
Let's see what Amazon has to add to this.

7. 1) Elastic Capacity
First, a true Cloud Computing platform should provide elastic capacity, or the capacity to scale your infrastructure up and down, on demand.

8. Predicting Infrastructure Needs
Actual Usage
Customer Dissatisfaction
Compute Power
Predicted Usage
Let's look at this graph here. We have compute power on the Y axis, and time on the X axis.
Predicting infrastructure needs is usually very difficult, because the actual needs for infrastructure can be very different, which results in waste of capacity, and customer dissatisfaction.
You can solve both problems by adopting a flexible virtual infrastructure that can closely follow your infrastructure needs.
Waste
Time

9. 2) Faster time to market
The second advantage is time to market: since your infrastructure is no longer a barrier, and provisioning becomes instant requisition of cloud capacity, your product or service can hit the market much sooner.

10. 3) No initial investment (No CapEx)
There is no need for initial investment, or Capex. A true Cloud Computing platform doesn't require you to invest large sums of money before being able to run your infrastructure.

11. 4) Pay as you go, pay for what you use
Even more importantly, you pay as you go, and pay only for what you use.
As an example, you can "pay as you go" for a server, which means paying only a few cents per hour.
You only pay for what you use, which means that if you run 3 servers now, 5 in the next hour, 2 in the following hour, you will only pay for the servers that you activated and used during these hours.

12. 5) Focus on your business
Last, but not least, with Cloud Computing you can automate most things, and manage your assets in a more efficient way. This allows you to focus more time on your business.

13. Cloud Computing (summary)
Elastic Capacity
Faster time to market
No initial investment (No Capex)
Pay as you go, pay for what you use
Focus on your business
This is a summary of what Amazon considers core characteristics of a true Cloud Computing Platform.
1) Elastic Capacity, being able to scale capacity up and down, on demand;
2) Faster time to market, since IT infrastructure is no longer a barrier;
3) No initial investment is needed;
4) You pay as you go, and pay only for the IT Infrastructure that you need on that specific moment in time.
5) You can manage IT assets in the Cloud much more efficiently, thus being able to focus more time on your business.

14. Agenda 1) Cloud Computing 2) Amazon Web Services 3) Demo
4) How to get started
This is the Agenda for today
A brief introduction to Cloud Computing
Success stories
A closer look at Amazon Web Services, using examples to explain the most popular services
Dispel the most common cloud computing myths
And finally, how to get started
So, ready to go?

15. The “Living and Evolving” AWS Cloud
Your Application
Tools to access services
Libraries and SDKs
.NET/Java etc.
Web Interface
Management Console
Tools
AWS Toolkit for Eclipse
Command Line Interface
Authentication and Authorization AWS IAM, MFA
Monitoring
Amazon CloudWatch
Deployment and Automation
AWS Elastic Beanstalk AWS CloudFormation
Cross Service features
Platform building blocks
Parallel Processing
Amazon Elastic MapReduce
Payments
Amazon DevPay
Amazon FPS
Content Delivery
Amazon CloudFront
Workforce
Amazon Mechanical Turk
Messaging
Amazon SNS
Amazon SQS
Amazon SES
Compute
Amazon EC2
Infrastructure building blocks
Storage
Amazon S3
Amazon EBS
Network
Amazon VPC
Elastic LB
Amazon Route 53
Database
Amazon RDS
Amazon SimpleDB
Amazon Global Physical Infrastructure
(Geographical Regions, Availability Zones, Edge Locations)

16. Common Use Cases Web site hosting Application hosting / SaaS hosting
Internal IT application hosting
Content delivery and media distribution
High performance computing, batch data processing, and large scale analytics
Storage, backup, and disaster recovery
Development and test environments

17. Agenda 1) Cloud Computing 2) Amazon Web Services 3) Demo
4) How to get started
This is the Agenda for today
A brief introduction to Cloud Computing
Success stories
A closer look at Amazon Web Services, using examples to explain the most popular services
Dispel the most common cloud computing myths
And finally, how to get started
So, ready to go?

18. How to Get Started Create an AWS Account Learn the basics (EC2, S3)
Start a Small Project
Review Results
Expand your AWS Usage

19. jmsv@amazon.com @janakiramm http://aws.amazon.com
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