1. By: Bryan Gagliardi, Zach Taylor, Olivia Funk, Jordyn Jacques, Nick Mosomillo

2. Advertising  Came about before and after the war.  Propaganda was a huge part of the advertising world.  In 1920s “The Man Nobody Knows” came out.  Would have never had the impact it did if cars and communication weren’t so popular.  Magazines were also a part of advertising.  Things such as Readers Digest and Saturday Evening Post.

3. Consumerism  United States was a creation of mass consumer.  Men and women could afford not nearly the means of subsistence.  Middle class families were well off.  30 million cars on American roads.  Many families left the city because of hard times.  Cars transformed vacationing.  Travel was only for the wealthy in the past and now working class can use them.

4. Movies and Broadcasting  The addition of sound to motion pictures crated nationwide excitement.  The film industry introduced standards to their films.  Will Hays lead the Motion Picture association.  Radio was the most popular communications.  KDKA was the first radio station.  Radio became much less centralized.  Radio programming was more diverse than film.

5. Modernist Religion  Theological modernists taught their followers to abandon some of the traditional tenets of evangelical Christianity and to accept a faith that would help individuals to live more fulfilling lives in the present world.  Harry Emerson Fosdick was the most influential spokesman.  Many other middle class Americans were gradually devaluing religion altogether and getting rid of it in their lives.

6. The Decline of the Self Made Man  Men felt that they lost there masculinity due to the new rules.  Men joined fraternities and began with athletics.  Thomas Edison, Henry Ford, and Charles Lindbergh were some American hero's looked up to.

7. The Disenchanted  1920’s society became isolated.  Many went on searches for personal fulfilling things.  This was known as the lost generation.  Many writers began to lash out against many aspects of society and scrutinized it in many readings.

8. The Harlem Renaissance  The new generation of black artists and intellectuals created many new cultures and ways to live.  Most of the spirit was captured by the poet Langston Hughes.

9. Professional Women  1920’s, college educated women were no longer pioneers  Women were making their presence felt in professional areas.  Some middle class women now combined marriage and careers.  Most middle class married women did not work outside the home.

10. Changing ideas of motherhood  Mother hood was less emotionally fulfilling less connected to their instinctive lives more dependent on people and institutions outside the family.  Many attempted to compensate by devoting new attention to their rules as wives developed “companionate marriage.”

11. The “flapper”  They could smoke and drink and wear seductive clothing and be rebellious.  The flapper lifestyle had a particular impact on middle class and working class single women.