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Intel Fab 12/22 December 4, 2003 Chandler, Arizona.

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1 Intel Fab 12/22 December 4, 2003 Chandler, Arizona

2 Clarke & Crossland 90% effective. 70% disagreed.

3 Leadership Competencies Most Important Communication Least Developed Communication Source: AMA Leadership Survey: Cost and Measurement

4 The best keynote speech I can remember, maybe the best ever. David Brinkley The Cuomo Effect


6 The biggest problem with leadership communication is the illusion that it has occurred.

7 1.Understand 2.Agree 3.Care 4.Take action 4 Fatal Assumptions

8 1.Heard 2.Understand 3.Agree 4.Care 5.Take action 4 Fatal Assumptions Owen Ryan Global Insurance Industry Lead Partner Deloitt & Touche

9 Communication Channels Factual Emotional Symbolic

10 Factual Channel

11 Logic Organization

12 Emotional Channel

13 Yours Theirs

14 Symbolic Channel

15 Stories Symbols



18 Reason without emotion is neurologically impossible. Dr. Antonio Damasio, Descartes Error: Emotions, Reason, and The Human Brain

19 Movies are the closest external representation of the prevailing storytelling that goes on in our minds.…what goes on in the transition of shots achieved by editing, and what goes on in the narrative constructed by a particular juxtaposition of shots is comparable in some respects to what is going in the mind. Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness

20 The brain is nothing like the personal computers it has designed…it is the bane of cognitive scientists that bananas are not located in a single structure of the brain. The brain assembles perceptions by the simultaneous interaction of whole concepts, whole images.…it works by analogy and metaphor. John H. Ratey Users Guide to The Brain: Perception, Attention, and the Four Theaters of the Brain

21 Steven Pinker, How The Mind Works The mind reflexively interprets other peoples words and gestures by doing whatever it takes to make them sensible and true. If the words are sketchy or incongruous, the mind charitably fills in missing premises or shifts to a new frame of reference in which they make sense.

22 When leaders fail to communicate in facts, emotions, and symbols, constituents will fill in the blanks.

23 Authenticity

24 Sine Cera

25 Be your best self, an original, not what others tell you to be, not a copy of some other leader. best

26 Authentic self-hood is being able to hear these impulse voices within oneself: To know what one really wants or doesnt want, what one is fit for and what one is not fit for…finding what your true self is and wants and in that process discovering your ability to lead. Abraham Maslow, Toward a Psychology of Being


28 I think somehow, we learn who we really are and then live with that decision. Eleanor Roosevelt

29 Personal Characteristics _____Ambitious _____Broad-minded _____Caring _____Competent _____Cooperative _____Courageous _____Dependable _____Determined _____Fair-minded _____Forward-looking _____Honest _____Imaginative _____Independent _____Inspiring _____Intelligent _____Loyal _____Mature _____Self-controlled _____Straightforward _____Supportive

30 International Norm 21% Ambitious 40% Broad-minded 20% Caring 66% Competent 28% Cooperative 20% Courageous 33% Dependable 24% Determined 42% Fair-minded 71% Forward-looking 88% Honest 23% Imaginative 6% Independent 65% Inspiring 47% Intelligent 14% Loyal 17% Mature 8% Self-controlled 34% Straightforward 35% Supportive

31 Followers Want… Honest Forward-looking Competent Inspiring Source: Kouzes and Posner

32 Communication Credibility Source: Berlo, Mertz, and Lemert Trustworthiness Expertise Dynamism



35 Leadership communication is an inside game. out

36 Oliver Sachs, The Man Who Mistook His Wife For A Hat It is this narrative or symbolic power which gives a sense of the world – a concrete reality in the imaginative form of symbol and story – when abstract thought can provide nothing at all. A child follows the Bible before he follows Euclid. Not because the Bible is simpler (the reverse might be said), but because it is cast in a symbolic and narrative mode.

37 Factual Channel

38 The facts may not be boring… but you might be.

39 Data alone seldom persuades and rarely inspires.

40 Logic Organization

41 Every year since 1950, the number of American children gunned down has doubled.

42 Logic 1950 – 10 children 1970 – 10,485,760 1973 – 83,886,080 1995 – 350,000,000,000,000

43 The number of American children killed each year by guns has doubled since 1950. Childrens Defense Fund

44 Communicating facts well requires the same skill as good story telling.

45 Michael Wood, Vice President, Teen Research Unlimited






51 Emotional Channel

52 Employee Engagement Not Engaged Engaged Actively Disengaged 55% 26% 19%

53 We follow leaders because of the feelings they inspire. Follow because of how.




57 To express the most difficult matters clearly and intelligently is to strike coins out of pure gold. Emmanuel von Geibel, poet, 1815-1884

58 Symbolic Channel


60 Harley executive, quoted in Results-based Leadership What we sell is the opportunity for a 43 year-old accountant to dress up in black leather, ride through small towns and have people be afraid of him.

61 Are your best salespeople… Hunters?

62 Farmers? or…










72 A key – perhaps the key – to leadership is the effective communication of a story. Howard Gardner, Leading Minds: An Anatomy of Leadership


74 Mixed Metaphors Youve buttered your bread, now lie in it. We have opened a Pandoras box of worms here. Ive hit the nail on the jackpot. Hes not playing with a full house. Im shooting from the seat of my pants. Rattle some feathers. A whole new ball of worms. Ill burn that bridge when I get there. Up a tree without a paddle. Robbing Peter to pay the piper.

75 Telling stories…is probably a brain obsession and probably begins relatively early both in terms of evolution and in terms of the complexity. Telling stories precedes language, since it is, in fact, a condition for language, and it is based not just in the cerebral cortex but elsewhere in the brain and in the right hemisphere as well as the left. Antonio Damasio, The Feeling of What Happens: Body and Emotion in the Making of Consciousness

76 The shortest distance to the truth is through a story.

77 Details Dialogue Drama

78 Make sure the words are yours. Push them from the very bottom of your soul. The performance will take care of itself.

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