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Published byJody Caldwell Modified over 9 years ago
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REPUTATION MANAGEMENT FOR TARGET AUDIENCES Some Recent Attacks on the Census Bureau Prepared by Kenneth C. Meyer United States Census Bureau
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RECENT INCIDENTS DATA MINING SPECIAL TABULATIONS & EXTRACTS
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SPECIAL TABULATIONS & EXTRACTS ARAB-AMERICAN DATA REQUEST
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COMMUNICATIONS COUNTERMEASURES Notified key staff and stakeholders Formed communications strategy Developed messages & conducted media training Drafted RTQ for interim policy Pitched interim policy & arranged interview opportunities Issued News Release announcing policy
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COMMUNICATIONS COUNTERMEASURES (cont’d) Participated in preparations for: --- Informational teleconference with key stakeholders --- Joint Census Advisory Committee meeting Arranged spokesperson for talk radio show Issued News Release announcing CPO Arranged Ed Boards for Director
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SUMMARY IDENTIFY ATTACKS – Monitor the media closely – Be alert to sensitivities of stakeholders MANAGE REPUTATION – Reactive measures – Proactive measures
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CONCLUSION A good reputation is critical to public confidence The greatest challenge for national statistical agencies is the loss of respondent cooperation
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