1. Marketing research and Marketing Planning at Tesco.
Unit 3 Assignment 2
Marketing research and Marketing Planning at Tesco.
CRITERIA COVERED
P3, P4, M2, D2

2. Guidance on what to include
For P3, learners should investigate the marketing research used by one organisation and link this to the development of the organisation’s marketing plans.
To obtain the information required need to find out what market research is done and what plans are produced.
For M2, learners should identify and explain the limitations of the marketing research methods used in the selected organisation investigated.
To achieve D2, learners should make, and justify, recommendations for improving the validity of the marketing research used in the selected organisation.
Three sound recommendations with justifications would be sufficient to achieve the criterion.

3. Task –What to Do
Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation
Choose an organisation- Tesco
Research to find out what market research- TESCO –PLC
VISIT TESCO
TESCO- Website –customer feedback
Leaflet/forms
Say what techniques they use- describe each one(theory) detail how Tesco do it.

4. Market Research- P3
Add a general theory overview, show you know what subject matter is
market research is
Types of market research are
How is it carried out
How is it analysed
What is it’s purpose
How is and why is it used by Tesco

5. How do Tesco Carry Out Market ResearchP3
Say what Tesco’s do to get Market Research
Your Research

6. Why DO Research To find out what customer want, good bad points.
To decide what to buy To Sell more products= customers happy.
Promote the company.
Marketing- how to market when and where.
Price Product Place People.

7. Marketing Research at Tesco
Tesco uses the following methods of Research
Primary research
Mention what it is, and how Tesco would do this, why
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to Tesco of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to Tesco of using these research techniques P3 M2

8. Marketing Research at TescoP3
Secondary Research
Mention what it is, and how Tesco would do this, why
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to Tesco of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to Tesco of using these research techniques M2

9. Marketing Research at TescoP3
Internal/external research
Mention what it is, and how Tesco would do this, when and why
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to Tesco of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to Tesco of using these research techniques M2

10. Marketing Research at TescoP3
Quantitative Research
Mention what it is, and how Tesco would do this, why
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to Tesco of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to Tesco of using these research techniques M2

11. Marketing Research at TescoP3
Qualitative Research
Mention what it is, and how Tesco would do this, why
their uses / advantages (i.e reduce risk in decision making, measure progress over time);
Mention the overall benefits to Tesco of using these research techniques
and limitations / disadvantages (cost effectiveness, validity of data collected
Mention the overall disadvantages to Tesco of using these research techniques M2

12. Limitations of The Market Research
What are the limitations of Tesco’s Market research
Select 3 of these and
recommend how the validity of this type/method of market research can be improved
why and how your recommendation will improve the validity of the market research D2

13. Marketing Planning What is it- general theory
Who does it marketing team lead by the marketing manager- gradute jobs
How is it done by using PESTLE SWOT and PORTER 5 FORCES plan data analysis
When is it carried out/done ANNUALLY
Why do Business need to plan their marketing
SO they know what they are doing
Achiev their goals which could be profit

14. Market Planning At Tesco
Tesco’s Marketing Plan(s) is…
Overall Concept find out what it is and explain here
Marketing Aims- what does Tesco hope to achieve
Marketing Objective- how Tesco plans to achieve it’s aims

15. Marketing Planning at Tesco
For Marketing planning you must include marketing planning process models of:-
PESTLE (political, economic, social, technological, legal and environmental external factors)
Mention what it is, and how Tesco would use this and why they would use this
SWOT (internal strengths and weaknesses, external opportunities and threats)
The setting of SMART (specific, measurable, achievable, resourced, time-bound) objectives
and how these determine strategy and tactics, help implement changes; and evaluate progress
Mention why they need to do marketing planning, what benefits does it become and how does it help them achieve the main goals of company such as making a profit.

16. How Tesco uses marketing research to create marketing planning
Mention how Tesco uses marketing research to create marketing plans

17. http://www. free-encyclopedia-online
Political
Increase in VAT
Cut backs
Task force- work with gov to make policy
Farming policy
Economical
State of the pound
Increase in taxes
Banks not lending money- so less cash to spend. Not effect Tesco as everyone needs to eat effect tesco, insurance and other products furniture
Oil prices
Social
People down
Skint
Everyone is trying to save money
Oil crisis-Libeya
People demonstrating
Technology
I phone revolution- App for shopping
Self service tills cuts costs cut queue
heat-sensing technology to monitor lines at tills.
The Tesco website Online grocery orders lifted by 10 per cent to £7.5 million