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Managing Tour Guides: Two Campuses At a Time Dorie Ain The George Washington University.

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Presentation on theme: "Managing Tour Guides: Two Campuses At a Time Dorie Ain The George Washington University."— Presentation transcript:

1 Managing Tour Guides: Two Campuses At a Time Dorie Ain The George Washington University

2 The History GWU was established in 1821 GWU was established in 1821 Started on Capitol Hill, went to Columbia Heights, ended up in Foggy Bottom Started on Capitol Hill, went to Columbia Heights, ended up in Foggy Bottom In 1997 we acquired Mount Vernon College For Women In 1997 we acquired Mount Vernon College For Women Seminary that had been for women, 3 miles Northwest of Foggy Bottom location Seminary that had been for women, 3 miles Northwest of Foggy Bottom location Initially MVC housed only women and very few classes were offered there. Around 2002 the campus became co-ed. Initially MVC housed only women and very few classes were offered there. Around 2002 the campus became co-ed. The MVC is predominantly a freshman campus The MVC is predominantly a freshman campus 6 residence halls, completely integrated. Dining, Library, Athletic Centers, etc. 6 residence halls, completely integrated. Dining, Library, Athletic Centers, etc. We were satisfied with both campuses, but the main question for the visit program was how to integrate the two… We were satisfied with both campuses, but the main question for the visit program was how to integrate the two…

3 Foggy Bottom 5 by 6 Square Blocks 5 by 6 Square Blocks Neighbors: White House, State Department, Kennedy Center, IMF, World Bank Neighbors: White House, State Department, Kennedy Center, IMF, World Bank Of 9,700 Undergraduates, the majority of our students are living and taking classes on Foggy Bottom Of 9,700 Undergraduates, the majority of our students are living and taking classes on Foggy Bottom The Office of Undergraduate Admissions, The Visitors Center and the majority of the other University’s administrative offices are housed on FB The Office of Undergraduate Admissions, The Visitors Center and the majority of the other University’s administrative offices are housed on FB Many students come to GW for the location and to them Foggy Bottom is that place. Many students come to GW for the location and to them Foggy Bottom is that place.

4 Mount Vernon MV is located 3 miles northwest of Foggy Bottom. MV is located 3 miles northwest of Foggy Bottom. 27 Acres, in the Foxhall Neighborhood of DC 27 Acres, in the Foxhall Neighborhood of DC Neighbors: Embassies, Georgetown University, Restaurants, residential homes Neighbors: Embassies, Georgetown University, Restaurants, residential homes The Mount Vernon campus has 6 residences halls and approximately 400 beds. The Mount Vernon campus has 6 residences halls and approximately 400 beds. 95% of all introductory classes taught on MV and FB Campuses 95% of all introductory classes taught on MV and FB Campuses All outdoor athletic facilities on MVC All outdoor athletic facilities on MVC MVCL: Mount Vernon Campus Life Office, geared towards the needs of all MV students MVCL: Mount Vernon Campus Life Office, geared towards the needs of all MV students Dean of Freshman resides across the street from MVC and oversees MVCL Office Dean of Freshman resides across the street from MVC and oversees MVCL Office Specific Programs housed at MVC: Womens Leadership Programs, Interior Design Specific Programs housed at MVC: Womens Leadership Programs, Interior Design

5 The STAR Program Student Admissions Representatives Student Admissions Representatives The guide program is completely voluntary at GWU The guide program is completely voluntary at GWU Approximately FB 150 STARs Approximately FB 150 STARs 13 MVC STARs 13 MVC STARs Management: Dorie Ain, Douglas Pineda, Student Coordinator Management: Dorie Ain, Douglas Pineda, Student Coordinator

6 How Does it Work Two Staff members manage FB STARs Two Staff members manage FB STARs One Staff member manages MVC and FB STARs One Staff member manages MVC and FB STARs One Student Coordinator (paid) manages STAR One Student Coordinator (paid) manages STAR Added a voluntary student coordinator position for MVC STARs in 2008-2009 Added a voluntary student coordinator position for MVC STARs in 2008-2009

7 How Does it Work (cont.) Recruitment Recruitment FB and MVC: Ads in The Hatchet, information sessions, tabling, facebook groups, word of mouth FB and MVC: Ads in The Hatchet, information sessions, tabling, facebook groups, word of mouth MVC: Much more work has to be put into recruitment on MVC. Smaller campus, not as much admissions presence on MVC MVC: Much more work has to be put into recruitment on MVC. Smaller campus, not as much admissions presence on MVC

8 How Does It Work Selection Selection FB STAR selection is much more competitive FB STAR selection is much more competitive 150 Applications: Everyone invited to group interview 150 Applications: Everyone invited to group interview 100 individual interviews 100 individual interviews 70 new STARs chosen each fall 70 new STARs chosen each fall MVC STAR Selection MVC STAR Selection 13-15 Applications 13-15 Applications 14 Students chosen, or all students chosen depending on the year/number of applications 14 Students chosen, or all students chosen depending on the year/number of applications

9 How Does It Work Training Training FB STARs have a day of training FB STARs have a day of training Sunday in November, ALL DAY Sunday in November, ALL DAY Current students assist, scavenger hunt, do’s and don’ts Current students assist, scavenger hunt, do’s and don’ts Run by staff member and student coordinator Run by staff member and student coordinator MVC STARs have a day of training MVC STARs have a day of training Sunday in October Sunday in October Training for MVC STARs much earlier because there are fewer of them. Also, the MVC STARs from the previous year have most likely moved to FB and it is harder for them to commit their time to going back and forth between campuses for tours. Training for MVC STARs much earlier because there are fewer of them. Also, the MVC STARs from the previous year have most likely moved to FB and it is harder for them to commit their time to going back and forth between campuses for tours. MVCL included in MVC training (History of campus, etc) MVCL included in MVC training (History of campus, etc) Both groups are required to do on sight training for both FB and MVC. The MVC STARs are required to be trained in FB and the FB STARs are required to be trained in MVC MVC STARs are grandfathered into FB STAR program, they do not have to reapply for the year following their MVC STAR year

10 Tours FB Tours twice a day FB Tours twice a day 11am, 3pm 11am, 3pm MVC Tours twice a day MVC Tours twice a day 12:45pm, 4:45pm 12:45pm, 4:45pm Students are required to do tours once a week Students are required to do tours once a week In April, twice a week In April, twice a week The majority of the MVC STARs will continue in the STAR program with FB tours after their Freshman year The majority of the MVC STARs will continue in the STAR program with FB tours after their Freshman year

11 Leadership Assistant Director Douglas Pineda Assistant Director Douglas Pineda FB STARs, Deans Council (Multicultural Recruitment team), Intl Recruitment, Intl Freshman Evaluation, Intl Transfer Evaluation, April Visit Team FB STARs, Deans Council (Multicultural Recruitment team), Intl Recruitment, Intl Freshman Evaluation, Intl Transfer Evaluation, April Visit Team Assistant Director Dorie Ain Assistant Director Dorie Ain FB STARs, MVC STARs, Special Groups, Domestic recruitment, Domestic Application Evaluation, Domestic Transfer Evaluation, April Visit Team FB STARs, MVC STARs, Special Groups, Domestic recruitment, Domestic Application Evaluation, Domestic Transfer Evaluation, April Visit Team Student Coordinator Student Coordinator Usually a rising senior who has been involved in STAR program Usually a rising senior who has been involved in STAR program Competitive selection process Competitive selection process Paid position, required to work at least 20 hours/week in office with Assistant Directors Paid position, required to work at least 20 hours/week in office with Assistant Directors Manages all communication with STARs, social events, meetings, tour schedule Manages all communication with STARs, social events, meetings, tour schedule Manages STAR Lunch, Overnight program Manages STAR Lunch, Overnight program MVC Student Coordinator MVC Student Coordinator New position in 2008-2009 New position in 2008-2009 Helps manage MVC tour program, schedule, social events, training Helps manage MVC tour program, schedule, social events, training Unpaid, no requirement of time commitment Unpaid, no requirement of time commitment For the 2 nd year of this position there will be an application process open to former MVC tour guides For the 2 nd year of this position there will be an application process open to former MVC tour guides Works with Student Coordinator on April Visit Program Works with Student Coordinator on April Visit Program

12 What’s Next The most challenging aspect of having two groups of STARs is keeping everyone happy The most challenging aspect of having two groups of STARs is keeping everyone happy There is a disconnect sometimes between STAR and MVCL There is a disconnect sometimes between STAR and MVCL Would like to increase communication, possibly give more responsibility to MVC Student Coordinator Would like to increase communication, possibly give more responsibility to MVC Student Coordinator Enhance relationship between FB and MVC STARs Enhance relationship between FB and MVC STARs The fact that GW acquired MVC only 10 years ago and started doing tours under the Visit program 5 years ago means that there is a lot of room to grow, but also a lot of miscommunication still The fact that GW acquired MVC only 10 years ago and started doing tours under the Visit program 5 years ago means that there is a lot of room to grow, but also a lot of miscommunication still Meetings once a month for ALL STARs (MVC and FB), separate MVC meeting afterwards. Meetings once a month for ALL STARs (MVC and FB), separate MVC meeting afterwards. Want them to feel a part of general community, but also feel as though they are special in their own small community. Want them to feel a part of general community, but also feel as though they are special in their own small community. How do we promote both campuses? How do we promote both campuses? People many times do not even know that MVC exists, so that is our starting point People many times do not even know that MVC exists, so that is our starting point Need to show benefits of both campuses Need to show benefits of both campuses Retention for STARs is the most important aspect of our job. Retention for STARs is the most important aspect of our job. As a volunteer position, we must figure out a way to make sure the students stay involved! As a volunteer position, we must figure out a way to make sure the students stay involved!


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