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Published byFlorence Wilcox
Modified over 5 years ago
Chapter 12 From Communication: Making ConnectionsThe Persuasive Speech Chapter 12 From Communication: Making Connections
Previous Persuasion When was the last time someone tried to persuade you? Were they successful?
Goals of Persuasion Adoption Discontinuance Deterrence Continuance
Persuasive Topics Questions of… Fact Value Policy
Establishing CreditabilityCompetence Involvement Relate Cite Character Trustworthiness Ethics Charisma
Preparation and Development
Topic Research More knowledge = better support. Anticipate objections.Design argument against you.
Speech Organization Topic “sidedness” Timing of strongest argumentBest organization
Supporting Material Appeals to Need Logical Appeals Reasoning:Physical Safety Social Self-esteem Logical Appeals Reasoning: Deductive Inductive Casual By analogy Emotional Appeals
Persuasive Fallacies Of Reason Of Evidence Questionable CauseAd Hominem Of Evidence Fact vs. Opinion Red Herring Hasty Generalization
Persuasion Speech TopicsElderly Drivers Legal Drinking Age Public Office Term Limits TV Violence Caller ID Why you should watch “The Simpsons” (
Directions: Look at the white board Find your name and table assignment Pick up a small (personal) whiteboard and a dry erase marker from table in front.
SPEAKING PURSUASIVELY 15 © 2011 The McGraw-Hill Companies. All rights reserved.
Speaking To Persuade & Appendix B – Sample Speech
Human Communication SECOND EDITION McGraw-Hill © 2006 The McGraw-Hill Companies, Inc. All rights reserved. ◄ Judy C. Pearson Paul E. Nelson Scott Titsworth.
Human Communication THIRD EDITION ◄ Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn Harter ► C H A P T E R F I F T E E N Persuasive Presentations.
Day Nine: Speaking Persuasively
The Persuasive Process
Vocabulary 14. Rhetorical Appeal Strategies used to persuade an audience.
Preparing to Persuade: Reasoning and Logic. Aristotle’s “Proofs” “logos” to describe logical evidence “ethos” to describe speaker credibility “pathos”
Stephen E. Lucas C H A P T E R McGraw-Hill© 2004 Stephen E. Lucas. All rights reserved. Methods of Persuasion 16.
Speaking to Persuade Persuasion Defined Motivating Your Audience
Chapter Seventeen: Persuasive Speaking. Ch17: Persuasive Speaking Copyright © 2006 Wadsworth 2.
Persuasive Speaking Chapter 14.
Informative and persuasive. Types of Speeches Informative Persuasive Informative SpeechesPersuasive Speech To increase knowledge. Can be presented with.
Ethos, Pathos, and Logos Appeals in Argument. What’s more important in political speech, style or substance? How should citizens analyze speech and debate?
The Art of Persuasion How Convincing are You?. Persuasion Persuasion is the act of convincing others by giving reasons that make sense.
Media Literacy Week 13. According to Webster’s Dictionary, a fallacy is an error in reasoning or a flawed argument. It’s an argument that does not.
Question of Fact Question of Belief Question of Policy (PP )
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