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California Paint Recovery Program Southern California Waste Management Forum November 9, 2011 Fullerton, CA Marjaneh Zarrehparvar Executive Director Buy.

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Presentation on theme: "California Paint Recovery Program Southern California Waste Management Forum November 9, 2011 Fullerton, CA Marjaneh Zarrehparvar Executive Director Buy."— Presentation transcript:

1 California Paint Recovery Program Southern California Waste Management Forum November 9, 2011 Fullerton, CA Marjaneh Zarrehparvar Executive Director Buy Right. Reduce. Reuse “Product Stewardship Solutions” Mark Kurschner President

2 PaintCare Program States Oregon – July 2010 California – July 2012 Connecticut – July 2013

3 Paint Stewardship Program Partners American Coatings Association PaintCare Product Care Association r 1 Overvie w “Product Stewardship Solutions” Buy Right. Reduce. Reuse

4 Or Product Care Program Overview Paint: BC, SK, NB, NS, upcoming in MB and NL, contracted program management role for PaintCare in OR, CA Flammable liquids, gasoline, pesticides: BC, upcoming in MB Fluorescent lamps: BC, upcoming in MB and QC Smoke and CO Alarms: BC Small Appliances: BC, contracted by CESA Electronics: SK, contracted by SWEEP

5 Paint Product Stewardship History  1990s: Paint identified as highest volume HHW  1994: British Columbia passes paint stewardship law  2002: Paint Product Stewardship Initiative begins  2007: Model paint stewardship legislation developed  2009: Oregon passes paint stewardship law PaintCare established  2010: Oregon PaintCare (pilot) program begins California passes paint stewardship law  2010: Connecticut passes paint stewardship law Oregon PaintCare completes year 1

6 Key Elements of Paint Stewardship Law  Industry managed and funded  Antitrust protection  Assessment (“eco”) fee  Level playing field  Collection infrastructure  Education and outreach  Stewardship plan approval

7 Oregon Pilot - Year 1 Overview Collection Sites 18 HHW, 10 Restores, 70+ retail Gallons Collected Alkyd 117,529 25% Latex352,136 75% Total 469,665 Program Cost $3.7 million (including start up costs) Assessment 5 gallon $ 1.60 1 gallon $ 0.75 pint & quart $ 0.35 Oregon Progra m - Ye

8 Oregon Pilot - Year 1 Overview Latex Disposition Alkyd Disposition r 1 Overvie w 352,136 Gallons 117,529 Gallons

9  Model PaintCare Legislation  Stewardship Plan Due: April 1, 2012  State Date: July 1, 2012  Activities RFPs for transportation and processing Market analysis to project sales HHW and retail partnerships Education and outreach plan Statutory fixes: oil-based collection at retail, transportation on bill of lading, etc. California Program Implementation

10 Next States  PPSI MOU: Priority States  Vermont: 2 year bill  Washington: Draft legislation  Minnesota: Governor’s initiative  New York City: Pilot project  Puerto Rico: Legislation introduced  Others: Colorado, Maine, Rhode Island, Nebraska, etc.

11 Contact Information r 1 Overvie w Marjaneh Zarrehparvar Executive Director PaintCare (202) 719-3683 mzarrehparvar@paint.org Mark Kurschner Product Care Association President (604) 592-2972 x 201 mark@productcare.org Buy Right. Reduce. Reuse “Product Stewardship Solutions”

12 Oregon Pilot - Year 1 Overview Public Outreach and Education Audience  Do it yourselfers, trade painters, contractors Messages  Buy right, reuse, recycle Medium  Earned media, website, 800 number, radio, newspaper, direct mail, point of sale, trade shows Survey Results/Lessons Learned  27% awareness  Newspaper & radio most effective, point of sale not working

13 ACA Executive Committee ACA Board of Directors * ACA President/CEO ACA Staff PaintCare Board of Directors PaintCare Advisory Committees ACA PPSI Technical Workgroup PaintCare President (ACA President/CEO) PaintCare Staff PaintCare General Counsel & Corporate Secretary ACA/PaintCare Governance Structure PaintCare Executive Director PaintCare Program Manager Product Care Oregon Progra m - Ye *ACA is sole member of non-profit PaintCare. ACA Board appoints PaintCare Board of Directors. ACA Committees PaintCare CFO

14 Oregon Progra m - Ye Board of Directors Jack Wickham, Chair, Ace Hardware Corporation 2012 Howard Heckes, The Valspar Corporation 2012 Al Mordy, Cloverdale / Rodda Paint Company 2012 Karl Altergott, Vice Chair and Treasurer, Dunn-Edwards Corporation 2013 Barry Chadwick, Benjamin Moore Paint Company 2013 Thomas W. Seitz, The Sherwin-Williams Company 2013 Harris Cloutier, AkzoNobel Corporation 2014 Steve Devoe, Kelly-Moore Paint Company 2014 Scott Sinetar, PPG Industries 2014 President Andrew J. Doyle PaintCare Leadership & Staff Executive Director Marjaneh Zarrehparvar CFO Nathan Perrine Oregon Program Staff Product Care California Director Mike O’Donnell Site Database Coordinator (RPM) Carol Darrow GC & Corp. Secretary Alison Keane

15 Program Products – Architectural Paint Program Products (max 5 gallons) Interior and exterior architectural paints: latex, acrylic, water-based, alkyd, oil- based, enamel (all types of finishes and sheens, including textured coatings) Deck coatings and floor paints (including elastomeric) Waterproofing concrete / masonry / wood sealers and repellents (not-tar-based or bitumenbased) Melamine, metal and rust preventative Primers, undercoaters and sealers Stains and shellacs Swimming pool paints (single component) Varnishes and urethanes (single component) Lacquers, lacquer sanding sealers, and Lacquer stains Wood coatings (containing no pesticides) Non-Program Products Industrial maintenance coatings OEM and industrial surface coating (shop application) paints and finishes Aerosol paints Automotive Paints Marine paints Craft paints Caulking compounds, epoxies, glues or adhesives Colorants and tints Resins Paint thinners, mineral spirits or solvents Paint additives Pesticide containing products Roof patch or repair Tar-based or bitumen based products 2-component coatings Deck cleaners Traffic paints


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