1. Advanced Portfolio Emily Newell

2. Brief You are to produce a promotion package for a new film to include a teaser trailer (DVD), together with 2 of the following: A website homepage for the film A film magazine front cover, featuring the film (A4) A poster for the film (No larger than A3)

3. Postmodernism/Postmodernist theory Postmodernism reflects our changing globalised culture from the 1960s. It reflects a more confused time where traditional values are less clear. Postmodern films usually challenge the conventional film narratives, such as anti-heroes, and mixed/unclear representations, they also have non-linear narratives, meaning that they break the chronology of the usual 3 act narrative sequence. A popular factor of postmodern films is to mix the genre of films to create a hybrid genre, for example ‘Kill Bill’. Other postmodern ideas for films include hyperreality, where the audience are aware of an unreal mise en scene, much like anime in ‘Kill Bill’. Another factor used is meta-references, where the audience realises that they are watching a film, eg. talking to the camera.

4. Jean-Francois Lyotard – The Postmodern Condition - we must challenge the dominant ideas and values present in the media. We can deconstruct them in different ways, postmodern texts embrace this and offer challenging, alternative narratives. Jean Baudrillard – Simulacra or Hyperreality – we must view all ideas of the truth with suspicion. Hyperreality is the idea that the boundary between reality and the medias idea of reality is now blurred, we are now exposed to a ‘hyperreal’ (unreal) world, which is a simulation of reality. Postmodernists are aware of this and attempt to play and challenge these ideas. Jameson Frederic – Pastiche – we are overexposed to hyperrealism of our media and advertisement world there is no room for critique and therefore all media becomes a copy of previous forms and ideas.

5. Genre Timeline British Crime 60s Crime Capers Italian Job (1969) 1970s Long Good Friday (1979) Get Carter (1971) Guy Ritchie Lock, Stock and Two Smoking Barrels (1998) Film Noir Brighton Rock (1947) Snatch (2000) Postmodern theme Hybrids Dystopia Pre War (1920s) Metropolis (1927) Post War Planet of the Apes (1968) 1970s/80s Blade Runner (1982) Terminator (1984) 1990s to Present 28 Days Later (2002) District 9 (2009)

6. Crime Genre Crime genre originates from Gangster Genre which was the main genre coming out from Hollywood. Generic Iconography Themes: ‘Ascension’, killing/rival killings/ The heist Characters: alienated hero/ buddies/ Hitmen/ Henchen/ bent cops/ good cops/ canaries/ femme fetale Mise en scene: tuxedos/ suits/ dark lighting/ dark rundown sets/ high status cars Sound: Moody scores/ wise guy language

7. Origins of Crime Genre 1930s Classic Gangster ProhibitionDark sets Moral Code 1940s Film Noir Dark Thriller Dark Lighting Moody Soundtrack Alienated Hero Femme Fatale 1960s Crime CapersComedy A List Stars 1970s Gritty Epics Economic Recession Blaxploitation

8. Crime Example Snatch Genre Hybrid Spaghetti Western Crime Comedy Caper Stereotypical Characters New Laddism Mixed Representations Challenging narrative Glorifying crime Stylised editing Time remappingAnti-Narrative

9. Dystopia Dystopia is a genre that is opposite to utopia, meaning it’s an imperfect, unsettling world. It uses postmodern themes, such as offering hyperrealism of an uneasy futuristic nightmare. They usually explore human mistakes, most post apocalyptic disasters have a man made cause. A normal factor of dystopia centred films is that they relate to real time fears in society, eg. Cold War, technology and medical advances. A typical conventions is that of human demise, they create a sense of finality and a new beginning/survival/rebirth.

10. Character Types Heroic male protagonist ‘Post Modern Cowboy’ Loner, pushed into actions, constant threat and violence for him, survives against the odds Groups/ tribes (animal vice) Seek profit from violent anarchy Human survivor group Small group from pre- apocalyptic modern world, struggle to survive, hero helps The Helper Often from alien/infected race who assists hero Sub Genre Science Fiction A sense of ‘science gone wrong’ where the future is controlled by big brother Post apocalyptic End of the world scenario with few survivors Horror A chaotic world of mutants created from human genetic research

11. 28 Days Later Dystopic theme: infection Post Modern Cowboy Reluctant Helpers Disruption to start: action, fight for survival, no hints at resolution Characters Antagonists: zombies Protagonists: average hero, alienated hero, postmodern cowboy Princess: love interest Helpers: Darwin survival of the fittest Structure Part one – dystopic equilibrium (hyperreal world) (silent London, derelict) Part two – disruption realisation of infection. Rules of dystopia Part three – hints at survival, developing action/enigmas, developing character roles Camera/Editing Establishing shots – eerie landscape Titles – rough, damaged, flickers Mise en scene Dark lighting – low key Bleak shots Patient costume

12. Trailer Conventions To promote the full feature film using a short ‘teaser’ trailer or a longer ‘theatrical’ trailer To establish genre to attract the audience To hint at storyline, characters, actions and resolutions To advertise using acclaimed directors, producers, A list actors, recognised studio, film reviews Genre: is clearly established to entice the target audience Hybrid genre: offer greater iconography to established genre or may keep niche audiences guessing Dis-Equilibrium Equilibrium New Equilibrium Narrative Structure: Equilibrium: establishes the storyline/characterisation Dis-Equilibrium: shows dramatic developments through disruption New Equilibrium: hints at resolution or attempts to fix the disruption

13. In the trailer for ‘28 Days Later’ they have made little titles and a slogan for what happens in each of these days to build up tension for the audience. The writing flickers on and off the screen, after each title disappears part of the film of what happened in that day flashes on the screen. This creates tension within the trailer because the audience are unable to fully work out what happened in the clip. The font is broken and flickers which is hinting and the broken world that’s happened through the epidemic.

14. With this trailer, the mise en scene shows the audience that this main, the suggested protagonist, is one of the only people left. In the images above each picture shows this. There are no cars on the streets or people walking. One of the images that flash up, is this of the monkey. This makes the audience question what it’s there for. It comes up just as a line is said on voice over taken from the film saying ‘infected? Infected with what?’ this makes the audience want to know more. In the 28 Days Later trailer one of the main factors that contributes to the mise en scene is the sound. When each title flashes onto the screen there is a loud screeching sound, this puts the audience on edge and draws their attention closer to what’s happening. There is also sounds of people shouting and the sort of fuzz of a radio being tuned. There is also sounds of commotion such as police cars, ambulances and explosions, this all adds to the feel of what you are to expect in the film.

15. Much like ‘28 Days Later’, in ‘I Am Legend’ it has titles that pop up throughout the trailer, telling the audience snippets of what has happened, this is a major convention of dystopic film trailers. The font starts big and then fades smaller into the background as if to represent the population of human race started big and has now ended up with only one. I Am Legend

16. At the start of the trailer it shows disruption throughout New York City, it has sounds of people shouting and dramatic music throughout which makes you want to watch more. There is also a voice over of Will Smith who plays the protagonist in the film, since Will Smith is an A-list Hollywood actor this would either make the audience want to carry on watch to carry on watching and to want to see the film based on whether they like him or not. Throughout the trailer there is diegetic sounds throughout, such as the explosions and people shouting, there is also dialogue from characters. The production logo is the first thing that is seen in the trailer, since ‘I Am Legend’ is a Hollywood blockbuster is gives the trailer the feel that is more than likely going to be a successful film since it has had a well established production company behind it.