1. Analytic Coding Buildings and Structures: McDonald’s sign
(Mind Map, Question and Expanded formats)
Analytic coding using conceptual vocabulary from the Basic Conceptual Systems based on the work of Andreas Hansen and Anne Svendsen, adapted by K. Morgan. © 2013.

2. 16. Change 2. Group 4. Number of Parts 5. Color(s) 3. Living thing
Non-Living thing
17. Position
Vertical
Horizontal Diagonal
14.
Surface Pattern 6.
Shape(s)
15. Function/Use 1.
What is it?
12.
Material
10.
User(s) 8.
Place)
7. Size
(compared to you)
13. Surface Property
11. Weight
(compared to you)
9. Time
© 2013 A. Hansen, A. Svendsen, K. Morgan.

3. 16. How does this Change over time? 2. What Group does this belong to?
4. What Number
of Parts does this have?
5. What Color(s) does
this have?
17. What Position is this in?
Vertical
Horizontal Diagonal
3. Is this…
Living thing
Non-Living thing
14. What Surface Pattern
Does this have?
6. What Shape(s) does
this have? 1.
What is this? (Name)
15. What is this Used for? (Function/Use)
12. What Material is this
made of?
10. Who would Use this? (User)
8. Where would you find this? (Place)
7. What Size is this
(compared to you)?
13. What Surface Properties
does this have?
11. What Weight does it have? (compared to you)?
9. When is this Used? (Time)
© 2013 A. Hansen, A. Svendsen, K. Morgan.

4. Analytic Coding using words from the Basic Conceptual Systems
to describe and analyze items.
User(s)
Value
Power
Living/Not Living
Speed
Time
Change
Weight (compared to)
Temperature
Taste
Smell/Odor
Sound
Surface Property
Group
Number of Parts
Color
Shape
Position
Place (to obtain)
Place (to use)
Size (compared to)
Surface Pattern
Direction
Function/Use
Substance (composition)
Substance (properties)
McDonald’s sign
© 2013 A. Hansen, A. Svendsen, K. Morgan.

5. Physical Characteristics
Color(s)
Shape(s)
Number of Parts
Size
Weight
Temperature
Material
Surface Pattern
Surface Properties
Living / Non-Living
Construction
Origin (Place of manufacture)
Place (to buy)
Manufacturing sequence
Label
Name
Group
Behavior
Movement
Speed
Function / Use
Function/Use
User(s)
Place (of use):
Time (of use)
Change (over time)
In value:
In physical characteristics :
© 2013, K. Morgan.

6. McDonald’s sign Wind Turbine Similarities & Differences Name
Circle the words in which the two items are similar.
Draw a line thru the words in which the two items are different. .
McDonald’s sign
Wind Turbine
Name
Living/Non-Living
Group
Number of Parts
Color(s)
Shape(s)
User(s)
Size (compared to …)
Weight (compared to … )
Material
Surface Properties
Function/Use
Place (used)
Time
© 2013 A. Hansen, A. Svendsen, K. Morgan.

7. McDonald’s sign Wind Turbine Similarities & Differences Name
Circle the words in which the two items are similar.
Draw a line thru the words in which the two items are different. .
McDonald’s sign
Wind
Turbine
Name
Living/Non-Living
Group
Number of Parts
Color(s)
Shape(s)
User(s)
Size (compared to …)
Weight (compared to … )
Material
Surface Properties
Function/Use
Place (used)
Time
© 2013 A. Hansen, A. Svendsen, K. Morgan.

8. McDonald’s sign Wind Turbine Similarities & Differences Non-Living
Circle the words in which the two items are similar.
Draw a line thru the words in which the two items are different. .
McDonald’s sign
Wind
Turbine
Non-Living
Structure, sign
Pole, arches, rectangles, letters
Gray, red, yellow
Straight line, curved line, angle, 4-sided shapes
McDonald’s restaurant
Smaller in size compared to a wind turbine
Lighter in weight compared to a wind turbine
Metal, plastic, glass
Hard, smooth
To advertise the location of the restaurant
Next to the restaurant
All year
Name
Living/Non-Living
Group
Number of Parts
Color(s)
Shape(s)
User(s)
Size (compared to …)
Weight (compared to … )
Material
Surface Properties
Function/Use
Place (used)
Time
Non-Living
Structure
Tower, blades, rotor
White, silver
Straight line, curved line, angle shapes
Power company
Larger in size compared to a McDonald’s sign
Heavier in weight compared to the sign
Metal, wiring
Hard, smooth
To generate electricity from the wind
On hillsides
All year
© 2013 A. Hansen, A. Svendsen, K. Morgan.