2. 2 Schools & Corporations unite in a partnership that helps to fund school programs “America’s Schools” Program Under one recognized “Symbol”

3. 3 Objective To maximize funding for school programs, by branding an image that represents corporate support of schools, without school endorsement of specific companies or products

4. 4 Sources of Revenue l Corporate Partnerships l Licensing

5. 5 Corporate Partnerships …the signing of major corporations as national and state partners of K-12 school programs.

6. 6 Corporate Partnerships Why not America’s schools? This can be the “Symbol” of America’s schools.

7. 7 …the granting of the right to display the Symbol (“your symbol”) on products and services. Licensing School Symbol Company Symbol

8. 8 U.S Ski Team U.S Youth Soccer Licensing Examples

9. 9 Program Features l Provides funding for school programs through off-campus retail sales of everyday products and services. l Provides all schools access to corporate funding l Does not interfere with any other school funding programs l No cost to schools l Creates heightened awareness among corporations as to how they help America’s schools

10. 10 Similar Business Concepts l Collegiate Licensing Company l NCAA l National Football League l Major League Baseball l National Basketball Association

11. 11 ISLC’s high profile board members, management, and corporate affiliations have the prerequisite skills and experience to be highly successful Can ISLC Deliver?

12. 12 Alan Rothenberg - Chairman l Partner, Latham & Watkins l Founder, Major League Soccer l Chairman, FIFA Women's World Cup l Chairman & CEO, World Cup USA 1994 & 1999, Inc. KEY TEAM MEMBERS

13. 13 Joel Rubenstein - Board Member Principal Partner of Oracle One, Inc. l Former VP Los Angeles Olympic Organizing Committee l Former Executive VP Major League Baseball KEY TEAM MEMBERS

14. 14 Shirley Thornton - Board Member ISLC National Director, School Programs Associate Professor, CSU l Deputy Superintendent, Specialized Program Branch, California Department of Education. l Director, Public Education l State Director, Special Education l Colonel, U.S. Army (retired) KEY TEAM MEMBERS

15. 15 Donald G. Baird - CEO & President l 20 years experience in sports marketing. l Founded concept of corporate sponsorships for HS sports. KEY TEAM MEMBERS

16. 16 l Schools unite behind the “Symbol” l Public recognition campaign l Companies pay for the right to display the “Symbol” How does the “America’s Schools” Program work?

17. 17 Examples of support: l Display poster l Web sites l Encourage local support with PTA’s, boosters, etc. l Letterhead, PO’s, newsletters Schools provide support and visibility for the “Symbol” that is consistent with school policy

18. 18 High Quality Poster of the Symbol Displayed in School Administration Office

19. 19 The Symbol Displayed on School Office Letterhead

20. 20 …But, also l exercise approval authority over companies l national governing body has been formed for national partners and marketing l develop the criteria for distributing funds to schools State Associations provide support and visibility for the “Symbol”...

21. 21 State Associations provide support and visibility for the “Symbol”...

22. 22 ISLC generates public awareness and support for the Program

23. 23 Barns

24. 24 Bus Advertising

25. 25 Billboards

26. 26 Sharing of Funds l ISLC pays all costs (no costs to schools) l 50% of sponsorship revenues go to participating districts to support school programs l 52.5% of licensing fees go directly to participating districts to support school programs l Funds distributed to participating districts based on student enrollment

27. 27 Participating Districts 50.0% Marketing & Promotions 30.5% ISLC 4.5% Primary 10.0% Secondary 5.0% Participating Districts Secondary ISLC Primary Marketing & Promotion Corporate Partner Fee Distribution

28. 28 Participating Districts 52.5% Participating Districts Primary Marketing & Promotion ISLC Licensing Fee Distribution Participating Districts 52.5% Marketing & Promotions 39.2% ISLC 5.8% Primary 2.5%

29. 29 l Prorated for participating States l National partners not allowed to select States a-la-carte National Revenue Distribution

30. 30 Estimated District Revenues Participating districts share in revenues based on student enrollment A 10,000 student district may receive $30,000 per year from corporate partnerships* Plus Licensing revenues from national, state and local licensees * Estimate based on the participation of 5 national and 5 state corporate partners

31. 31 l Provides additional revenue for school programs; arts, music, athletics, etc. l Revenues are generated through everyday off-campus retail sales l Revenues will grow as Program grows l No costs to districts l Only requirement - show symbol l No interference with any other district fundraising programs Estimated District Revenues

32. 32 l Currently being restructured l Provides an additional source of revenue for schools l Provides schools with a high quality magazine

33. 33 l This is a non-intrusive, common sense approach for schools and businesses to work together. l Offered through your State School Boards Association l Governed by schools l We are asking for your district’s support and participation by displaying the Symbol. CONCLUSION

34. 34