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©2000 e-xpedient/CAVU, Inc. All Rights Reserved. ©2001 e-xpedient / CAVU, Inc. All Rights Reserved Gaining Customers Without Sacrificing Profitability.

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Presentation on theme: "©2000 e-xpedient/CAVU, Inc. All Rights Reserved. ©2001 e-xpedient / CAVU, Inc. All Rights Reserved Gaining Customers Without Sacrificing Profitability."— Presentation transcript:

1 ©2000 e-xpedient/CAVU, Inc. All Rights Reserved. ©2001 e-xpedient / CAVU, Inc. All Rights Reserved Gaining Customers Without Sacrificing Profitability to Building Owners and Managers Brian J. Andrew President & CEO e-xpedient / CAVU, Inc.

2 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Today’s Carrier Situation Lots of promises: Little to no delivery Equipment’s installed, but no one’s home Warrants & Revenue Sharing doesn’t pay when the carrier is out of business SOLUTION: Be different – be seen as an amenity to a building!

3 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Be an Amenity Standard Carrier Approach: Traditional Wireline Carriers (CLECs, BLECs) Demand same treatment as incumbent Offer same services as incumbent for lower price Fiber or reseller based Requires high dollar volume per building to actually light fiber Traditional Wireless Carriers (CLECs) Offer same services as incumbent for lower price (reselling of incumbent) RESULT: “Me too” Services - Little to no value for building/tenants

4 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Criteria to be Classified as an Amenity Carrier Offer substantial improvements over incumbent service - Speed of connectivity - Reliability of Service - Quick installation - Enhanced customer service - Ease of use Provide affordable service for every size tenant (S, M, L, XL) Compensate for space requirements BOTTOM LINE? Amenity carriers must deliver attractive value proposition to tenants, owners, and managers

5 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. The Need for Speed “ In Manhattan, high speed Internet Access now ranks at the top of the list of marketing features for new space - ahead of air conditioning and concierge services.” – Property Futures Magazine What is “high speed” or “Broadband” Internet Access? Old Definition: Transmission speeds in excess of 500 Kbps Reality: Today’s servers and workstations communicate at speeds between 2 and 10 Mbps. High-speed/Broadband Internet Access must be faster than the customer’s network NEW DEFINITION: Faster than 10 Mbps!

6 ©2000 e-xpedient/CAVU, Inc. All Rights Reserved. ©2001 e-xpedient / CAVU, Inc. All Rights Reserved Tenant Case Studies Results of an Amenity Service

7 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Case Study: Ohio Savings Bank Situation: Customer complaints about speed of on-line banking services Painfully slow transfer rates from administrative and transactional systems Access bottlenecks Requirements: Fast connectivity Reliability Immediate solution Results: Service installed via Plug & Play Customer complaints ceased Real-time data access Enhanced on-line banking applications

8 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Case Study: The Intelligent Office Situation: Virtual office of the future needed high-speed Internet connection 3 months for DSL would delay opening of business Cost and time for T-1 service prohibitive Requirements: Always-on, always available High-speed to provide competitive advantage Service that can grow with their business Results: Plug & Play instant service activation Beats all other “executive office” suites No need to wait or upgrade network equipment as business grows

9 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Case Study: Nielsen Rating Company Situation: Performs on-line surveys Participation % directly related to on-line survey speed Low response rates due to slow access speed Requirements: Higher access speed On-site hosting of surveys 24 / 7 access for survey respondents Results: Real-time proactive survey customization Conducting on-line surveys at more than 10 times previous response rate

10 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Amenity Service for Property Managers Grubb & Ellis / Utah Realty Conduct market and property research Transmit proposals, aerial photos, development packages Jones, Lang, LaSalle Property differentiator Lease transmittal (40 -50+ pages) GVA Business Properties Group Email lease attachments & market reports Improve productivity of researchers Speed property marketing through emailing

11 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. Service Solution: The fastest Internet service available to business users – 100 Mbps Speed Reliability unmatched by any other service provider - Ring & Mesh configuration Affordable pricing plans for every size business - Packages beginning at $100 Immediate service enrollment – Plug & Play - On-line activation

12 ©2001 e-xpedient/CAVU, Inc. All Rights Reserved. The Real Estate Industry says… Grubb and Ellis “e-xpedient’s service is a proven technology that offers the redundancy and security most companies today require. A building cannot afford to not have e-xpedient.” Jones Lang LaSalle “Our potential tenants are excited about the fact that the service is readily available and they do not have to wait a month or more to get it.” Cirque Property, LLC “I can’t emphasize how happy I am with the e-xpedient service…I encourage everyone to make the change as soon as possible.”


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