1. Methods: Deciding What to Design In-Young Ko iko.AT. icu.ac.kr Information and Communications University (ICU) iko.AT. icu.ac.kr Fall 2005 ICE0575 Lecture #22 Business Value Concepts IV

2. Fall 2005 2 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Announcements Rescheduling of the class on December 9 th Rescheduling of the class on December 9 th Starting from 9:00AM (Switching the time with the CS for SE) Starting from 9:00AM (Switching the time with the CS for SE)

3. Fall 2005 3 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Picture of the Day: Churches around CMU

4. Fall 2005 4 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Plan for this Unit Internationalization Internationalization Data Privacy Data Privacy Basic business concepts: Value and the elements that define it; applications to software design Basic business concepts: Value and the elements that define it; applications to software design Utility: Value of outputs, tradeoffs in producing outputs Utility: Value of outputs, tradeoffs in producing outputs Competition and intellectual property: EVR reports Competition and intellectual property: EVR reports Group reports: How business and policy issues affect your designs Group reports: How business and policy issues affect your designs The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

5. Fall 2005 5 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Levels of Software Process The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

6. Fall 2005 6 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Middletown Mutual: The Setting President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker Producer/Supplier Consumer/Client The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

7. Fall 2005 7 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Act l: We ’ re All Set to Go President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker V to D: We’re all set to go D to H: We’re all set to go H to D: OK, but we need to see cost justification D to H: Long-term investment. Vision. Must keep up with competition The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

8. Fall 2005 8 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Act ll: Can We Act on Conviction? President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker H to A: We don’t have $$ do we need to go anyhow? A to H: Times are tight; we need hard projections. The techies are on the loose again. The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

9. Fall 2005 9 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Act lll: The Light Dawns President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker D to P: Help! We’re in trouble! P to D: Can’t help up front. I need your stuff, but we’ll have to start small and sell the idea to my people. D to P: We can do it as we planned. The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

10. Fall 2005 10 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Act lV: Breaking the News; Rejecting It President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker D to V: Management won’t move without numbers; whip up some slides. V to D: They don’t appreciate us. Why don’t we do it in-house and be heroes (and build empire)? D to V: No chance. Don’t blow it for us. The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

11. Fall 2005 11 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Act V: Starting the Bootleg President B Hayes Chief Info Officer D Devereaux VP Info Sys Plan’g M Vargo Chief $$ officer H Atkins P&C Underwriting L Peterson Secretary J Parker P to P: Find some loose resources we can put to work on a skunk works. The content of this slide is adopted from the lecture materials of the Methods course (17-652) at Carnegie Mellon University.

12. Fall 2005 12 ICE 0575 – Methods: Deciding What to Design © In-Young Ko, Information and Communications University Questions??