2. Crime - BCS Comparator Crime Reduction Data to May 2007 – Variation from the FY03/04 baseline

3. Date Arial 14pt Crime type% change Street robbery- 12% Snatch / pickpocket- 20% Residential burglary- 25% Theft of motor vehicles- 20% Theft from motor vehicles- 22% Woundings (ABH, GBH)- 10% Common assault- 17% Criminal damage- 5% Gun-enabled crime- 35% Knife-enabled crime- 15% Pedal cycle theft+ 5% Crime reduction figures Hackney Borough 2006/07

4. But… Cycling is up in the capital around 8% last year. So a 5% increase in pedal cycle theft could be a decrease in real terms!

5. Theft of pedal cycles Met-wide 04/05 - 19317 05/06 - 21238 06/07 - 18648 Hackney 04/05 - 980 05/06 - 1111 06/07 - 1167

6. But only a small proportion of reclaimed bikes are reunited with their rightful owners! immobilise.com

7. M edia strategy Press call at London Fields Cycle Breakfast Additional visuals at Shoreditch Police Station Press release Follow-up interviews Immobilise.com analysis

8. Results Broadcast GMTV report BBC London – lunchtime/evening editions BBC London radio LBC radio TF1 French TV Print media East London Advertiser Hackney Gazette pre-announcement Online BBC Online

9. Immobilise.com results True results in pedal cycle theft reduction to come! 200 registrations on immobilise.com at the event itself Several hundred registrations following media campaign

10. Freedom of Information Act Protective MarkingPublication Scheme Y/N: Title: Common Purpose presentation Summary: Branch / OCU: Hackney Borough Date created: 21/6/07Review date: Version: 1 Author: Colette Douglass