1. For producer or registered representatives use only. Not for use with clients. think outside the box: consider using life insurance as an asset class John C. Kenan Southeast Financial Services, Inc. LI 1865

2. For producer or registered representatives use only. Not for use with clients. disclosures In approved states, Excel Plus Index UL (form 3016) is issued by Ameritas Life Insurance Corp. In New York, Excel Plus Index UL (form 5016) is issued by Ameritas Life Insurance Corp. of New York. Product and riders may vary and not be available in all states. Standard & Poor's 500™ Index is comprised of 500 stocks representing major U.S. industrial sectors. S&P 500 ® and Standard & Poor's 500™ are trademarks of Standard & Poor’s and have been licensed for use by Ameritas Life Insurance Corp. The product is not sponsored, endorsed, sold or promoted by Standard & Poor’s and Standard & Poor’s does not make any representation regarding the advisability of investing in the product. The Russell 2000 ® Index is a trademark of the Russell Investment Group ("Russell") and has been licensed for use by Ameritas Life Insurance Corp. Excel Plus Index UL is not sponsored, endorsed, sold or promoted by Russell and Russell makes no representation regarding the advisability of purchasing the product. Russell Investment Group is the source and owner of the trademarks, service marks and copyrights related to the Russell Indexes. Russell ® is a trademark of Russell Investment Group. The MSCI EAFE ® is a service mark of MSCI and has been licensed for use by Ameritas Life Insurance Corp. Excel Plus Index UL is not sponsored, endorsed, sold or promoted by MSCI and MSCI makes no representation regarding the advisability of purchasing the product. The product contract contains a more detailed description of the limited relation ship MSCI has with Ameritas Life Insurance Corp.

3. For producer or registered representatives use only. Not for use with clients. disclosures Withdrawals and loans will reduce available death benefit and policy value. Withdrawals beyond the investment in the contract may be taxable income. Excessive and unpaid loans will reduce death benefits and policy value and may cause the policy to lapse. If a policy lapses, unpaid loans are treated as distributions for tax purposes. Policy guarantees are based upon the claims-paying ability of the issuing company. Building cash value in life insurance products is a long-term strategy. Southeast Financial Services, Inc. is not affiliated with Ameritas Life Insurance Corp. This seminar is for informational purposes only. The speakers and presenters appearing at this seminar are solely responsible for the content of their presentations and may not necessarily represent the opinions of Ameritas Life Insurance Corp., Ameritas Life Insurance Corp. of New York or any of its affiliates. Neither Ameritas Life Insurance Corp., Ameritas Life Insurance Corp. of New York nor any of their representatives are in the business of giving tax, legal, or accounting advice. Attendees should consult with their own accounting, tax, or legal professionals to determine action appropriate for their unique situation.

4. For producer or registered representatives use only. Not for use with clients. disclosures This information is provided by Ameritas ®, which is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to, Ameritas Life Insurance Corp., Ameritas Life Insurance Corp. of New York and Ameritas Investment Corp., member FINRA/SIPC. Ameritas Life Insurance Corp. is not licensed in New York. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas ®, visit ameritas.com. Ameritas ® and the bison design are registered service marks of Ameritas Life Insurance Corp. Fulfilling life ® is a registered service mark of Ameritas Holding Company. ©2014 Ameritas Mutual Holding Company

5. For producer or registered representatives use only. Not for use with clients. overfunded indexed universal life as an asset class 1.First and foremost, provides a death benefit in the case of a premature death 2.Offers opportunities not found in any other asset class 3.Does not directly correlate with any other asset class

6. For producer or registered representatives use only. Not for use with clients. what is overfunded life insurance? Funding of a life insurance contract at the maximum level allowable without going over the MEC limits.

7. For producer or registered representatives use only. Not for use with clients. benefits of overfunding life insurance 1.Allows for potential tax deferred accumulation a)Will provide a greater benefit if taxes increase in the future b)As long as the policy stays in force, earnings would not be subject to Net Investment Income Tax 2.Generally, when properly structured, life insurance death proceeds are free of federal income tax

8. For producer or registered representatives use only. Not for use with clients. benefits of overfunding life insurance (cont.) 3.Allows for income tax free withdrawals up to the basis. 4.Allows for policy loan provisions. Withdrawals and loans will reduce available death benefit and policy value. Withdrawals beyond the investment in the contract may be taxable income. Excessive and unpaid loans will reduce death benefits and policy value and may cause the policy to lapse. If the policy lapses, unpaid loans are treated as distributions for tax purposes.

9. For producer or registered representatives use only. Not for use with clients. target market for overfunded indexed universal life Target market is individuals with discretionary income with a desire for tax deferred growth potential and have a need for life insurance. Age will play a factor so the younger the individual the better, however, this is still a powerful strategy for individuals up to the mid 50s.

10. For producer or registered representatives use only. Not for use with clients. why indexed UL vs. other life insurance approaches 1.Whole Life and Universal Life a)Returns are based on bond portfolios managed by insurance companies. b)Returns are predictable but provides limited upside potential.

11. For producer or registered representatives use only. Not for use with clients. indexed investment options Excel Plus Index UL offers choice of three indexes: S&P 500 ® Index, Russell 2000 ® Index, and MSCI EAFE ® Index. As a reminder, none of the Index Options invests in any equity securities, nor do the holdings of the policy include investments in the index.

12. For producer or registered representatives use only. Not for use with clients. case study Client profile – Male 36, Preferred Plus risk Get off to a strong start, years 1-10

13. For producer or registered representatives use only. Not for use with clients. case study Stay with the consistent funding Monthly check-o-matic makes an easy execution

14. For producer or registered representatives use only. Not for use with clients. case study Simplicity in the message 600K in, 3.2M out, all tax deferred Life insurance stays in force with paid up life insurance benefit endorsement

15. For producer or registered representatives use only. Not for use with clients. summary The simple story about Indexed UL is that it is an asset class offering a timely mix of upside potential and downside protection. Position Indexed UL for its story as an asset class.

16. For producer or registered representatives use only. Not for use with clients. next steps This is just a glimpse of what indexed universal life products offer. If you’d like to learn more or discuss sales strategies for IUL, call your wholesaler or the advanced sales team. Start thinking outside the box!