1. Control How Your Cookies Crumble Business Sweet Spot Cash Budget Questions Answered in a Business Plan Basics of a Business Plan 1

2. Business Sweet Spot What You Enjoy What You Do Best Who Can/Will Pay 2

3. Cash Budget Estimating Cash In… Identify revenue by product or service line Determine average ticket price Estimate number of buyers by month Calculate monthly revenue or cash in Estimating Cash Out… Identify start-up costs Identify variable costs by product or service line Identify fixed operating costs Calculate monthly cash position and breakeven Adjust

4. Questions Answered in a Business Plan What is your business idea? Who are your customers? How will you connect with potential customers? Who are your competitors? What is your USP? How will you carry out the basic functions of your business? Is your management team capable? What is the long-range future of your business? What is your company’s financial picture and expected profitability? 4

5. Basics of a Business Plan Executive Summary…..The Business in a Nutshell Company Description…..What You’re About Target Market Description…..Clients You Work With Competitive Analysis…..Others Who Provide Similar Services Marketing and Sales Plan…..How You Plan to Grow Operations Plan…..How You’re Organized Management Team…..Who You Are Future Development…..What Your Plans Are for the Future Financials…..What Your Numbers Look Like Appendix…..Bios, Resumes, Job Descriptions, Business Documents, Contracts 5

6. Mapping success with our clients… however they define it 6 This information is brought to you by Nita Black, Managing Partner, MAP Momentum. www.MAPMomentum.com