1. Profiles & Websites: AZmoves.com & coldwellbanker.com The following slides contain helpful information as a follow-up to this class. Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

2. AZmoves.com Local (State) Public website Click Here to search Statewide (On your Free Branded Webpage)

3. National Public Website Click Here to search Nationwide (On your Free National Branded Webpage) coldwellbanker.com

4. Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

5. Why Set-up Profiles and Free Websites? Benefits of using personal websites from AZmoves.com and coldwellbanker.com Get award winning, professionally designed and developed websites FOR FREE! Extend your online branding and search presence through your profiles and websites. You have two free websites to promote and market yourself that covers your local expertise (AZmoves.com) and your National association (coldwellbanker.com). Leverage the best of the Coldwell Banker/AZmoves functionality. Implement the sites with little technical know-how (HTML or XML). If you can use Microsoft Word, you can create a website using a simple text editor. No IDX, Setup or Hosting fees. Saves you up to $100+/month. Have the benefit of websites that are always updated with the latest branding, look, and features but requires little maintenance on your part, giving you more time to sell real estate.

6. NRT Gateway: Your door to all of your resources To access the NRT Gateway: www.NRTGateway.com Login with your firstname.lastname@AZmoves.com firstname.lastname@AZmoves.com Your password* was issued to you when you became an agent. We recommend changing your initial password by clicking the link Forgot your password? Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

7. NRT Gateway: Your door to all of your resources Problems logging in? NRT Help Desk: 1.877.678.4357

8. AZmoves.com Admin AZmoves.com Admin: Go to the NRT Gateway Login to the Gateway Click the AZmoves.com Admin button If you do not have an AZmoves Admin button please call the help desk and request one Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

9. AZmoves.com Profile/Webpage Hints and Tips Don’t - Use Microsoft Word to copy and paste text into website. Use the word import option or notepad. Do – Save a copy of your profile in Notepad. Keep it in an easy to remember location. Do – Save Draft Early. Save a Draft Often.* Do – Write your profile as if the Broker on Record is reading. (Specialist and Expert are dangerous legal traps) Certain profile items can only be updated via Web Admin Direct Phone Fax Number Awards Designations Title To make changes to any of these within your profile. Call in a Help Desk Ticket.

10. AZmoves.com Profile Setting up your AZmoves.com Profile. 1. Click AZmoves.com Admin Button 2. Once signed in, click Agent Tools on the left side of the browser. 3. Then click Agent Profile. 4. This will bring up the Agent Profile Editing screen. 5. Click on Edit Profile, go through each option. Picture* MLS ID Agent Information – Personal Website and Title Biography Example: http://www.AZmoves.com/Associate/AgentProfile.aspx?AgentID=891 (Laurie Lundeen)http://www.AZmoves.com/Associate/AgentProfile.aspx?AgentID=891

11. AZmoves.com Profile Picture Resizing your photo online. AZmoves picture dimensions are 240H x 160W. 1. Go to http://www.resizeyourimage.com/http://www.resizeyourimage.com/ 2. Where it says: Select your image, click browse to find your picture on your device and load it into the website. 3. This will upload your photo to the website (this is free). 4. Once uploaded you can Rotate, Zoom in, Zoom Out, Adjust Width and Height. Zoom in to match the height of the AZmoves Dimensions above. When you are done click the Resize your image circle icon to complete. A link will appear for you to download your resized photo.

12. When creating your Profiles and Free Websites - REMEMBER 1.Ask ‘Why should a client go to my website’. 2.Ask ‘ If I’m a buyer, why would I want to do business with you?’ 3.Ask ‘If I’m a seller, why would I list my property with you?’ 4.Do – Think of each bullet, phrase, word, picture, links as an opportunity to do more business. 5.Give people reasons to visit your page, other than just searching for properties. You can include data and documents such as: Your Concierge Services Your Monthly Perks (from Concierge on your site) Your Community Guides Your Relocation & Referral Services Your Monthly Market Statistics – Anything One Touch-In Touch links to, you can link to. Your Market Action Report – All Your Videos, or can link to generics On Location

13. AZmoves.com Profile Keywords are paramount to get search results in search engines (Google, Bing, Yahoo!). You want your profile to be filled with high-quality keywords to help clients find you on the web. Some Profiles Examples. Please note that profiles do change, and there is no guarantee that the links will be the same as shown in class. Some Profiles Examples. 1.http://www.azmoves.com/real_estate_agent/1997/Patricia-Wolfe.aspx?ProfileTypeId=2http://www.azmoves.com/real_estate_agent/1997/Patricia-Wolfe.aspx?ProfileTypeId=2 2.http://www.azmoves.com/real_estate_agent/7653/Van- Robinson.aspx?SortColumn=LastName&IsFromAgentSrch=True&RegionID=0&StateID=4&LastN ame=robinsonhttp://www.azmoves.com/real_estate_agent/7653/Van- Robinson.aspx?SortColumn=LastName&IsFromAgentSrch=True&RegionID=0&StateID=4&LastN ame=robinson

14. AZmoves.com Links 1.Facebook = www.facebook.com/coldwellbankerwww.facebook.com/coldwellbanker 2.Twitter = enter www.twitter.com/coldwellbankrwww.twitter.com/coldwellbankr 3.Wordpress/Blog = blog.coldwellbanker.com 4.YouTube = www.youtube.com/coldwellbankerwww.youtube.com/coldwellbanker

15. AZmoves.com Profile Google Keyword Generator: https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal Do’s - It produces keyword phrases you'd not thought of. It predicts phrase popularity by the traffic they generate. It provides how popular keyword phrases are with advertisers. It shows what competition exists for words by direct searching. It helps decide about keyword bidding on its PPC Engines. It does research in multiple languages & many countries. Don’ts - It doesn't decide what keyword phrases you should use. It can't tell how many visitors will find a page using the keyword's. It does not provide you with all your keyword's. A keyword phrase not found could still be in use elsewhere.

16. AZmoves.com Free Personal Website By Default, every agent has a AZmoves.com Website. This website is based on the Default Layout. You will need to change this layout if you want to include more options on your website. Your Branded websites will be: www.AZmoves.com/Firstname.Lastname.www.AZmoves.com/Firstname.Lastname You can purchase a domain name from GoDaddy or another company and forward to your free website. The cost for a domain name is inexpensive and allows you to have a more customized website url.

17. AZmoves.com Free Personal Website 1.Choose from different template designs and backgrounds. Pick different themes for your website. 2.Forward your Domain Name to your AZmoves Website. 3.Your “Contact Header” appears on every page. So when clients are searching for a property they will see your contact on the top banner. To the client, this looks like your listing even if it isn't. The leads will be sent to you via LeadRouter. 4.Quick Search on the homepage on your website, allows clients to quickly search for properties. 5.Your information is populated from your AZmoves.com Profile. 6.Ex: Default Layout: http://www.azmoves.com/john.cunninghamhttp://www.azmoves.com/john.cunningham 7.Ex. Custom Template: http://www.azmoves.com/Julian.Dileanohttp://www.azmoves.com/Julian.Dileano 8.Ex. Custom Template and My Properties: http://www.azmoves.com/Heather.Lloydhttp://www.azmoves.com/Heather.Lloyd

18. AZmoves.com Profile/Biography Links The links and resources on the following slide will show your clients your expertise. Follow the directions below to copy and paste these links for use in your marketing. How-To copy and paste links into AZmoves.com Biography. 1.Desktop/Laptop - With your mouse right click on one of the links you want to use. Tablet/Mobile - With your finger press and hold on one of the links you want to use. 2. A list of options will appear. Choose Copy Hyperlink. 3. In the Admin Section of AZmoves.com bring up your profile, scroll to the Biography section and click edit. 4. In the Text field, type the name of the link you copied in step 1. ex: Mortgage Calculator. a. highlight this text, and choose the link icon. b. in the link field paste the link you copied from step 1.

19. AZmoves.com Profile/Biography Links Statewide Links, Tools, and WebsitesNational/International Links, Tools, and WebsitesReports & Graphs** Tools for your Clients 1.Home Sell ChecklistHome Sell Checklist 2.Home Buying ChecklistHome Buying Checklist 3.Community Information ReportCommunity Information Report 4.Mortgage CalculatorMortgage Calculator 5.Online Community GuidesOnline Community Guides Websites 1.ArizonaViewOnlineArizonaViewOnline 2.Concierge ServicesConcierge Services 3.Coldwell Banker On LocationColdwell Banker On Location 4.Coldwell Banker Home LoansColdwell Banker Home Loans 5.Equity TitleEquity Title 6.American Home ShieldAmerican Home Shield Expertise 1.ADRE Buyer AdvisoryADRE Buyer Advisory 2.ADRE Short Seller AdvisoryADRE Short Seller Advisory Interactive Search 1.Lifestyle Search Tool on ColdwellBanker.comLifestyle Search Tool on ColdwellBanker.com 2.BlueScape® SearchBlueScape® Search 3.International SearchInternational Search 4.New Construction HomesNew Construction Homes 5.Vacation and Second HomesVacation and Second Homes Education Websites for Clients 1.First Time Homebuyer Resource CenterFirst Time Homebuyer Resource Center 2.Affordability RadarAffordability Radar National Reports 1.Home Listing ReportHome Listing Report Reports 1.Market Watch Overview: PhoenixMarket Watch Overview: Phoenix 2.Market Watch Overview: TucsonMarket Watch Overview: Tucson 3.Market Watch Overview: Green ValleyMarket Watch Overview: Green Valley 4.Market Watch Overview: PrescottMarket Watch Overview: Prescott 5.Market Watch Overview: Lake HavasuMarket Watch Overview: Lake Havasu 6.Market Watch Newsletter - Phoenix/Tucson/PrescottMarket Watch Newsletter - Phoenix/Tucson/Prescott 7.Market Watch Newsletter - Green Valley, Lake HavasuMarket Watch Newsletter - Green Valley, Lake Havasu 8.Market Action Reports (All Areas)*Market Action Reports 9.AZmoves.com Website StatisticsAZmoves.com Website Statistics Graphs 1.Distressed Property ReportDistressed Property Report 2.Price Statistics: Maricopa CountyPrice Statistics: Maricopa County 3.Price Statistics: Pima CountyPrice Statistics: Pima County 4.Price Statistics: Pinal CountyPrice Statistics: Pinal County 5.Price Statistics: Green ValleyPrice Statistics: Green Valley 6.Price Statistics: PrescottPrice Statistics: Prescott 7.Price Statistics: Lake HavasuPrice Statistics: Lake Havasu ** - These reports are updated at specific times each month. The links will stay the same, but the content will be updated.

20. AZmoves.com Free Personal Website 1.Sign into the NRT Gateway 2.Click AZmoves.com Admin Button 3.Once signed in click Agent Tools on the left side of the browser 4.Then click Agent Branded Page 5.This will bring up the Agent Branded Page Editing screen. Example: http://www.AZmoves.com/laurie.lundeen (Laurie Lundeen)http://www.AZmoves.com/laurie.lundeen

21. Coldwell Banker Works CBWorks login: Go to the NRT Gateway Login to the Gateway Click the Coldwell Banker Works button. If you do not have an CBWorks button please call the help desk and request one. Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

22. coldwellbanker.com Profile Don’t - Use Microsoft Word to copy and paste text into website. Use the word import option or notepad.* Do – Save a copy of your profile in Notepad. Keep it in an easy to remember location. Do – Save & Preview Early. Save & Preview Often. Do – Add Bullets and your image before creating your coldwellbanker.com website. Do – Write your profile as if the Broker on Record is reading. (Specialist and Expert are dangerous legal traps) coldwellbanker.com profile is not automatically created when you join Coldwell Banker. You will have to create it. Profile takes 24 hours to be published.

23. coldwellbanker.com Profile 1.Sign into the NRT Gateway 2.Click Coldwell Banker Works 3.Once signed in, click on your name in the left side of the CBWorks page 4.This will bring up the CBworks Editing screen. One this page you can: 1.Edit your Profile 2.Manage your listings 3.Manage leads (through LeadRouter) 4. Create and view report 5.Click on Profile on the left side. 6.Click on Edit Profile, 1.General Bullets - Enter At Least Two. This is your Highlights Field. 2.Media – Upload your Picture. 3.Save between each step. Save and Preview after a Save. Example: http://www.coldwellbanker.com/agent?action=list&freeTextAddress=Green+Valley,+AZ&na me=laurie&countryId=1 (Laurie Lundeen) http://www.coldwellbanker.com/agent?action=list&freeTextAddress=Green+Valley,+AZ&na me=laurie&countryId=1

24. ColdwellBanker.com Profile Picture Resizing your photo online. Coldwell Banker picture dimensions are 250H x 200W. 1. Go to http://www.resizeyourimage.com/http://www.resizeyourimage.com/ 2. Where it says: Select your image, click browse to find your picture on your device and load it into the website. 3. This will upload your photo to the website (this is free). 4. Once uploaded you can Rotate, Zoom in, Zoom Out, Adjust Width and Height. Zoom in to match the height of the AZmoves Dimensions above. When you are done click the Resize your image circle icon to complete. A link will appear for you to download your resized photo.

25. coldwellbanker.com Personal Website coldwellbanker.com website cannot be created without a live coldwellbanker.com profile. You either need a photo or 4 bullets to create a website. It takes 24 hours to gain access to your personal website after adding either option to your CB Profile. Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

26. Google Keyword Generator – Post Profile Adding Keywords to get you noticed by search engines. Luckily there is free help to generate rich keywords! Google Keyword Generator: https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal (More on this at the end of this presentation) You can use this tool to have Google actually analyze the content on your site (When creating your website and when you have already created your website) and have it suggest to you what keywords you should be optimizing. It will also show you some other information you need to know: 1.What is the volume of each keyword it suggests 2.What is the amount of competition competing for that keyword (at least in the Google Adwords system, which is a pretty good indicator of competition overall). Examples of use AZmoves.com Profile coldwellbanker.com Profile Facebook page blogs

27. Google Keyword Generator – Post Profile STEPS: https://adwords.google.com/select/KeywordToolExternalhttps://adwords.google.com/select/KeywordToolExternal So the first thing we want to do is have Google go out and download our web page and analyze it’s content, so it can begin suggesting keywords for us. Go to the Google Keyword Tool, and under the heading “Find keywordsGoogle Keyword Tool 1.Enter your AZmoves.com free website (can be used for coldwellbanker as well.) 2.www.AZmoves.com/laurie.lundeenwww.AZmoves.com/laurie.lundeen 3.Enter your web page URL and click on “Search”. 4.This can be your home page, or any secondary, deep-linked page you want to optimize. 5.We don’t want Google to suggest keywords for all the content on our website, that would be counter-productive; we want to specifically focus on one page and optimize that. 6.After about a minute a table will appear with 4 columns: Keyword, Advertiser Competition, Search Volume for the last month, and Average Search Volume. 7.If there are a lot of keywords it will be a long scrolling list, but the important thing to note is that Google has just done all the hard work for you, and selected relevant keywords based on your content! Now all you have to do is pick and choose which ones you want to target and optimize on your web page. Note that in each column are a bunch of gray bar graphs; Google doesn’t actually disclose how many searches are being performed, just a relative amount. The more gray, the higher the number. Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

28. Downloadable Resources for this class Profile and Personal Website Guide - Video insideAZmoves > Education > Recorded Webinars 10. How Do You Look On Paper? Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

29. Downloadable Resources for this class AZmoves.com Profile and Personal Website insideAZmoves > Tutorials > How To: Web > AZmoves.com HOW TO: Update an Agent Profile on AZmoves.com HOW TO: Create Agent Branding Pages on AZmoves.com Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

30. Downloadable Resources for this class coldwellbanker.com Profile insideAZmoves > Tutorials > How To: Web > coldwellbanker.com HOW TO: Create an Agent Profile for coldwellbanker.com coldwellbanker.com Personal Website insideAZmoves > Tutorials > How To: Web > coldwellbanker.com HOW TO: Create an Agent Branded Website on coldwellbanker.com Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

31. Downloadable Resources for this class Website Guide: Log in to our Web Sites insideAZmoves > Tutorials > How To: Web > Web Site Guides HOW TO: Follow the Web Site Posting Chain HOW TO: Log In To Our Web Sites Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)

32. Downloadable Resources for this class Website Guide: Forward your domain address insideAZmoves > Tutorials > How-To Videos > Website Domain - Web Hosting Forwarding & Lookup Domain Name Lookup and Forwarding with GoDaddy.com Problems? - Call the NRT Help Desk 1-877-678-4357 (1-877-NRT-HELP)