1. 1 Social Networks, the Semantic Web, and the Future of Online Scientific Collaboration Jennifer Golbeck University of Maryland, College Park

2. 2 Overview What is the Semantic Web? How can it help us do science? About Web-based Social Networks Combining the Semantic Web, Social Nets, Science, and Provenance

3. 3 What is the Semantic Web Extension of the current web Make information machine processable Supported at the W3C

4. 4 Current Web to Semantic Web HTML is designed to make documents on the web easy to read for humans Computers have difficulty “understanding” what is on the web –We do ok with keywords for text –What about videos, pictures, songs, data?

5. 5 Stuff We Want Find me the mp3 of a song that was on the Billboard top 10 that uses a cowbell Show me the URLs of the blogs written by people my friends know Get a video where it’s snowing All of this is hard to do on the web as it stands

6. 6 Making it Easier On the Semantic Web, data is represented in a machine readable standard format –Some created automatically, some by humans Ontologies add semantics Each datum is uniquely identified by a URI Distributed data can be aggregated and integrated into one model

7. 7 Semantic Web Technologies URIs Ontologies Standard Languages –RDF –RDFS – OWL SPARQL

8. 8 Example: A Video of it Snowing On the Semantic web, people will annotate their data, but they won’t annotate everything If my video is of two government officials meeting, the weather may be irrelevant to me How can the semantic web solve this? Do people have to annotate everything?

9. 9 Linking Distributed Data Video Location Date President Prime Minister More data NWS Weather Data Precipitation Temperature Camera Info

10. 10 Data Aggregation URIs are unique. If the same URI is used in two files, it refers to the same object Semantic Web tools (e.g. things like databases that understand the semantics of the languages) build models that merge information about the same URI Model can be queried, filtered, used

11. 11 Semantic Web for Science

12. 12 Provenance The history of a file or resource –Files that were used in its creation –Processes executed to create it –When, where it was created –Who created it

13. 13 Why is it important? People in the scientific and intelligence communities are very interested in provenance Science: provenance of data can be used to recreate them Intelligence: provenance of information is important to determine its reliability

14. 14 Example in Science We want to track the workflow that lead to a given scientific image: What were the files used to create it? What is the provenance of those files? What process was performed to create the file? When was that file created? Who executed the processes?

15. 15 Case Study: A Semantic Web Approach to the Provenance Challenge

16. 16 The Provenance Challenge Tracking provenance is a growing topic of interest to computer scientists –Applications to grid computing, file systems, databases, etc The challenge is to build a system that will track the provenance of files produced from a workflow –Series of procedures performed to produce output –functional Magnetic Resonance Imaging (fMRI) is the example in the challenge

17. 17

18. 18 Challenge Represent all data that we consider relevant about the history of each file Answer as many queries as possible

19. 19 Queries Find everything that caused a given Graphic to be as it is. Find all invocations of procedure align_warp using a twelfth order nonlinear 1365 parameter that ran on a Monday. Find all images where at least one of the input files had an entry global maximum=4095. A user has annotated some images with a key-value pair center=UChicago. Find the outputs of align_warp where the inputs are annotated with center=UChicago.

20. 20 Semantic Web Approach Each procedure in the workflow is encoded as a web service Workflow is an execution of a series of web services Web Services take files as input and output files to the web

21. 21 Semantic Web Approach Ontology represents information about the execution of services and the dependencies of files

22. 22 Provenance.owl

23. 23 Answering the Queries SPARQL, a W3C standard, is used to formulate queries Reasoning with the semantics of OWL and some rules

24. 24 Results We were easily able to answer all nine queries for the challenge Semantic Web is an easy and natural format for representing the provenance of scientific information So, with a format for representing data and metadata, what next?

25. 25 Social Networks: The Phenomenon

26. 26 What are Web-based Social Networks Websites where users set up accounts and list friends Users can browse through friend links to explore the network Some are just for entertainment, others have business/religious/political purposes E.g. MySpace, Friendster, Orkut, LinkedIn

27. 27 Growth of Social Nets The big web phenomenon About 150 different social networking websites (that meet the definition that they can be browsed) 275,000,000 user accounts among the networks Number of users has doubled in the last 18 months Full list at http://trust.mindswap.orghttp://trust.mindswap.org

28. 28 Biggest Networks 1.MySpace 120,000,000 2.Adult Friend Finder 23,000,000 3.Friendster 21,000,000 4.Tickle 20,000,000 5.BlackPlanet 17,000,000 6.Hi5 14,000,000 7.LiveJournal* 10,000,000 8.Orkut 8,500,000 9.Facebook 8,000,000 10.Asia Friend Finder 6,000,000

29. 29 Social Networks on the Semantic Web FOAF (Friend Of A Friend) –A simple ontology for representing information about people and who they know About 20,000,000 social network profiles are available in FOAF format Approximately 60% of all semantic web data is FOAF data

30. 30 Structure of Social Nets Small World Networks –AKA Six degrees of separation (or six degrees of Kevin Bacon) –Term coined by Stanley Milgram, 1967 Math of Small Worlds –Average shortest path length grows logarithmically with the size of the network –Short average path length –High clustering coefficient (friends of mine who are friends with other friends of mine)

31. 31 Trust in Social Networks People annotate their relationships with information about how much they trust their friends Trust can be binary (trust or don’t trust) or on some scale –This work uses a 1-10 scale where 1 is low trust and 10 is high trust At least 8 social networks have some mechanism for expressing trust explicitly, several dozen have implicit trust information

32. 32 Using Trust from Social Networks If we have trust available from a social network, how can we use that? Trust in people can influence how likely we are to –Give them access to information –Accept information from them at all –Consider the quality of information from them

33. 33 Examples Only people I trust can see my phone number I will only accept emails from people I trust

34. 34 Challenges to Using Trust Each person only knows a very very small part of the network For people we know, some automatic use of trust may be helpful, but it does not provide any new information If we have access to the network, we need a way to compute how much we should trust others

35. 35 Inferring Trust The Goal: Select two individuals - the source (node A) and sink (node C) - and recommend to the source how much to trust the sink. ABC t AB t BC t AC

36. 36 Caveats and Insights Trust is contextual Trust is asymmetric Trust is not exactly transitive

37. 37 Source Sink

38. 38 Trust Algorithm If the source does not know the sink, the source asks all of its friends how much to trust the sink, and computes a trust value by a weighted average Neighbors repeat the process if they do not have a direct rating for the sink

39. 39 How Well Does It Work? Pretty well On networks where we have tested it, trust is computed accurately within about 10% –Test this by taking a known trust value, deleting the edge between those people, comparing the known value with the value we compute –10% is very good for social systems with lots of noise

40. 40 Applications of Trust With direct knowledge or a recommendation about how much to trust people, this value can be used as a filter in many applications Since social networks are so prominent on the web, it is a public, accessible data source for determining the quality of annotations and information

41. 41 Ordering Use trust to determine the order in which information is presented Aggregating If data is aggregated, we can use trust to determine how much weight is given to different sources

42. 42 Social Networks for Science Data + Provenance + Social Networks = Social Policies

43. 43 Policies on the Web Policies on the web are used to filter and restrict access to information for –Security –Privacy –Trust –Information filtering –Accountability Important because of the open nature of the web

44. 44 Applications of the policy aware web Website access Network routing Storage management Grid computing Pervasive computing Information filtering Digital rights management Collaboration

45. 45 Applications and Industrial Interest Internet Content Rating Agency –Using policies and rules to develop content ratings for websites Efforts underway at –Microsoft, IBM, Sun, BEA, Oracle Heavily discussed at W3C Workshop on Constraints and Capabilities for Web Services –http://www.w3.org/2004/09/ws-cc-program.html

46. 46 Example Policies Only allow members of my research group to access this data set Reject messages from anyone whose address is not on my list of verified senders

47. 47 Policies and Trust Only users whose inferred trust rating is a 9 or 10 may run processes on this shared computing resource Access to preprints of this paper are accessible only to trusted Fermilab personnel, members of the research team at other institutions, or the NSF advisory board Include information in my knowledge base only if it, and all the files and processes in its provenance, were created or executed by people I trust at a level 7 or above

48. 48 Extending Trust to Science In collaborative scientific environments, some data and resources require strict access control (username / password) For others, this level of control is unnecessary and cumbersome

49. 49 Trust for Access Control With a scientific social network, trust can be used to restrict access to –Data –Computing resources and –Limit what data is integrated into a knowledge base –Weight conflicting information from different sources according to the trustworthiness of the source

50. 50 Leading to Collaboration The semantic web with social networks provides a platform for –Publishing data –Publishing metadata (so experiments can be verified) –Limiting/granting access to sensitive data –Gathering data from other sources –Filtering data from the web

51. 51 What do we need to do? “Easy” Steps –Building ontologies for representing scientific data / metadata –Publishing data on the web

52. 52 What do we need to do? Hard Steps ( because people don’t want to do it ) –Developing web policies for limiting access to non-critical data Webmasters can do this, with training and collaboration with data owners –Motivating scientists into social networks

53. 53 Forcing the Anti-Social Into Social Nets Can’t expect scientists to use a Facebook/MySpace style social network (and we probably don’t want to see that anyway…) Integrate social networking into other activities –E.g. email

54. 54 The Payoff A whole new way of working over the web Multiple levels of collaboration New ways of sharing data and working together

55. 55 Conclusions The intersection of the Semantic Web, social networks, and science holds great promise for revolutionizing collaboration over the web Steps to achieving it are mostly social, not technological –Motivating the use of these technologies among everyone involved with data –Introducing new ways to collaborate and encouraging adoption of new techniques

56. 56 Questions Jennifer Golbeck Golbeck@cs.umd.edu http://trust.mindswap.org