1. Elements of Strategy  Competition has tried to emulate with limited success  Although other vendors have not replicated Dell’s strategy, they’ve done enough to close the cost advantage gap.  Dell’s lean manufacturing techniques work best in production of desktop PCs. Consumer tastes have shifted to laptops. Dell’s Strategy Cost Efficient Build to Order CoolingWarming Contribution towards a future competitive advantage…

2. Elements of Strategy  IBM, HP, Sony, Toshiba, Fujitsu abandoned vertical integration for strategic outsourcing of components in the early 1990s. Partnering with suppliers to utilize their expertise is a given at this point, no contribution to competitive advantage. Dell’s Strategy Partner with Suppliers CoolingWarming Contribution towards a future competitive advantage…

3. Elements of Strategy  Competitors have not been able to shorten their supply chain as effectively as Dell  Competitors have had difficulty implementing the sell direct strategy because it cannibalizes other sales channels.  Disadvantage in some foreign markets where small business and individual customers want more of a hands on shopping experience. Dell’s Strategy Direct Sales CoolingWarming Contribution towards a future competitive advantage…

4. Elements of Strategy    Dell’s Strategy Expansion of products and services CoolingWarming Contribution towards a future competitive advantage…

5. Elements of Strategy    Dell’s Strategy Customer Service and Technical Support

6. Elements of Strategy    Dell’s Strategy R&D focused on customer needs

7. Elements of Strategy    Dell’s Strategy Use of Standardized Technologies

8. Dell’s Strategy Cost Efficient Build to Order Partner with Suppliers Direct Sales Expansion of products and services Customer Service and Technical Support R&D focused on customer needs Use of Standardized Technologies Elements of Strategy CoolingWarming Contribution towards a future competitive advantage…