1. Real-Time News & Information Now More than Ever Information Today session A103 May 14, 2002

2. Real-Time News & Information Now More than Ever The Market - concepts to understand news content –News usage segmentation thoughts Your organization - the Needs Assessment –Understanding your organization’s needs Technology - how to acquire and deploy content –Integration into existing taxonomy and infrastructure

3. The Information Industry IT Information Technology IC Information Content diagram adapted from Outsell, Inc. - used with permission Technology as discipline the plumbing Analysts such as Gartner Content as discipline the water Analysts such as Outsell

4. Real-time news –A culture or philosophy that expects the unexpected –Sub second delivery –Need to know immediately (contrast with) Archive content –Need historical perspective –Deep and rich content required

5. Question Do you read a daily newspaper? (either in print or online)

6. Positioning (one way to look at news usage) Tell me what I need to know Answer my Question Searching 2,073,418,204 web pages “All the news that’s fit to print” Example using news content

7. Needs Assessment A formal needs assessment can help determine organizational requirements for real-time news How do users view content? What’s required? What’s nice to have How is information used Does content need to be integrated?

8. Real-time news as a raw material for business Is Content a requirement? –Or just nice to have? Is content as raw material for industry? –Or just nice to have? Content as raw material for job function? –Or just nice to have? Does the user really need content?

9. Taxonomies are critical for success Source: NewsEdge white paper: Taxonomies, The value of organized business knowledge A word can have different meanings for different people

11. White Paper Available Taxonomies The value of organized business knowledge Free white paper available at the NewsEdge table Well reviewed and quoted by media and analysts