1. ODR in Asia World Trustmark Alliance (WTA) & CyberSecurity Malaysia 5 June 2015

2. Emerging e-Commerce and ODR in Asia World Trustmark Alliance (WTA) – objectives and achievements on ODR

6. The ASEAN Committee on Consumer Protection (ACCP) Established in 2007, the ACCP serve as the focal point to implement and monitor regional arrangements and mechanisms to foster consumer protection in the ASEAN Economic Community. The ASEAN Committee on Consumer Protection (ACCP) Established in 2007, the ACCP serve as the focal point to implement and monitor regional arrangements and mechanisms to foster consumer protection in the ASEAN Economic Community.

11. Established since 2003 which was known as Asia-Pacific Trustmark Alliance (ATA). Then evolve as World Trustmark Alliance (WTA) in 2010. Aims to harmonize the best practice for online business by producing Six Code of Conduct, network on handling cross- border transaction disputes and promoting trusted merchant via Trustmark sign.

12. One of the Code of Conduct in WTA is Alternative Dispute Resolution (ADR) for the online business merchant to refer as the minimum requirement before inquire the Trustmark. Country members under the WTA are able to exchange information and ideas on how to improve the cross-border resolution.

13. Barrier in culture and languages – difference of perception, interpretation and judgment To harmonize the legislation and political view – readiness in regulation and involvement from government to support the process and communication