1. Profile Picture: Professional Straight or ¾ Turn Smile! Header Background: Book Covers Brand Representation Profile Summary: Brand Representation Contact Info: Book or Author Website

2. Followers / Following Quality: Target Audience Real People Value Added Feel Good Tweets Block Inappropriate Users Followers / Following Ratio: Good Ratio

3. Lists: Organize Followers Organize Tweets Create Lists Subscribe to Lists Find new people to follow!

4. Tweeting Activity: Current Tweets Promote Brand Combination of Scheduled and Live Tweets Tweeting Activity: Reciprocate Retweets Mentions Hashtags: Enhances Searchability Examples of book related hashtags: #childrensbooks #writetip #bookchat #mustread