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Fausta Borsani, Head of CR The Corporate Responsibility Strategy of Kuoni Travel Holding Ltd.

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Presentation on theme: "Fausta Borsani, Head of CR The Corporate Responsibility Strategy of Kuoni Travel Holding Ltd."— Presentation transcript:

1 Fausta Borsani, Head of CR The Corporate Responsibility Strategy of Kuoni Travel Holding Ltd.

2 2 Kuoni Today Amongst the leading travel companies in the world CHF 4 billion turnover About 7‘500 employees worldwide Two core businesses: Leisure Travel Destination Management Own subsidiaries: Europe - USA - Asia - Africa

3 3 We believe in Corporate Responsibility It is our conviction Our customers like it Our employees feel proud about it - and we want the best! Investors start to ask questions - and look for ethical investments Analysts pick it up - and rank the “best in class” We prevent reputation risks - and risk management is a must! We preserve our destinations – such as the Maldives or Myanmar It offers additional opportunities - e.g. new products and markets It loads our brands - with values like trust, respect, honesty, responsibility…

4 4 What is Corporate Responsibility? It is our way to deal with the critical and controversial side effects of our business, enhancing positive impacts of tourism and minimizing negative impacts on people and destinations It is a comprehensive program and it addresses all aspects, including ethical, social and ecological dimensions and, last but not least, communication As the program is in line with our aspirations and brand values we load our brands and increase the brand premium

5 5 How did we choose the topics? All issues are close to tourism and our core business The issues are on the public agenda of NGOs and media dealing with tourism They are burning ones They are emotional and tangible Their communication is clear They are in line with our brand values There is a big risk of reputation damage if we do not tackle them

6 6 Our 4 Corporate Responsibility priorities for the coming years child protection from sex industry in tourism we do not do business at the cost of the weakest working conditions in tourism we have respect for the people we work with water competition at destinations we work fairly: from charity to justice Mitigation of climate change consequences we protect and sustain destinations

7 7 Child protection from sex industry in tourism 2 million children are exploited This is fueled by tourism and the tourist infrastructure is abused  Commitment to “the Code” on behalf of the whole Group: information, training, prevention  Flyer to sensitize customers  Contract clause  Workshops for hotels (Thailand, Dom Rep)  Workshops children at risk

8 8 Working conditions in tourism 250 million people work for tourism Problems: low salaries, overtime, discrimination and child labor  Implement suppliers’ requirements in contracts  Professional training (schools in India, Kenya, Cambodia, Dom Rep, Myanmar)

9 9 Water competition at destinations 440 liters of water per tourist and day A golf course consumes 2 million liters a day Wastewater in the sea  Water dams in the hills of Mombasa

10 10 Mitigation of climate change consequences


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