1. Confidential Sales Guide UD55A Mar. 2011 Get your audience’s undivided attention!

2. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

3. Confidential UD55A is Spectacle display designed to deliver the largest image with its Super-Slim Bezel. Product Outline Lower Maintenance Cost Easy Installation Super Slim Bezel Ultra Definition Powerful Network Capability

4. Confidential Product Outline Concept of UD55A Series FrontFront BackBack ■ Ultimate Interactivity and Resolution for Multi-Display ■ Super Slim Bezel for Multi-Display: 5.3mm(bezel to bezel)  This is the world smallest number for LCD display!! ■ Higher Brightness !! : 700 cd/m 2 ■ Higher Reliability with DID panel : Longer continuous operating time / Less image retention ■ Easy installation and maintenance!! Multi Display TBD

5. Confidential Product Outline Specification Overview Diagonal Size ： 55“ Resolution ： 1920 * 1080 Brightness ： 700 cd/ ㎡ Contrast Ratio : TBD Viewing Angle ： 178° / 178° Light Source : LED(Direct Type) DID Panel PC inputs: VGA / DVI / Display Port PC outputs: DVI (up to 100pcs Chains) Video inputs: CVBS/HDMI1/HDMI2 Power Consumption: 250W(TBD) Dimension: 1215.3 X 686.1 X 96.0mm(TBD) Usability, Slim body High Performance SIM Option Samsung ID Floor Stand!! Easy Wall Mount system Magicinfo VideoWall S/W RS232C, RJ45 Control Ports Features

6. Confidential Light Usage : 12/7 Light Usage : 12/7 Heavy Usage : 24/7 Heavy Usage : 24/7 460UT(n)-2 HD 6.7mm 700nit 100 DVI out 460UT(n)-B HD 6.7mm 450nit 100 DVI out UD55A FHD 5.3mm 700nit 100 DVI out UE46A FHD 10.3mm 450nit 100 DP out UE55A FHD 10.3mm 450nit 100 DP out X461UNV HD 6.7mm 450nit X552UN FHD 5.3mm 700nit X462UN HD 6.7mm 700nit PN-V601 HD 6.5mm 700nit 47WV30 HD 6.3mm 700nit NEW e-LED D-LED Positioning-Videowall

7. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

8. Confidential  Control Room Security center, military center, meteorological office, traffic control center, police office Who is our Target Customer ?  The Medical Sector Hospital, Neuroscience Research Institute

9. Confidential Who is our Target Customer ?  Event Company - Exhibition (Rental) Company  Conference Room - Institution, Gallery, Hotel, University, Medical Center Conference Room

10. Confidential  Broadcasting station TV station Who is our Target Customer ?  Public Place Shopping Mall, Building Lobby

11. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

12. Confidential Sales Point Super Slim Bezel = = Bottom Bezel Width SECL CompanyS company SIZE55(FHD)47(HD)60(HD) Brightness700 B-to-B5.5mm6.3mm6.5mm In-Screen Bezel 3*3 10.6mm12.6mm13.0mm Pixel pitch of UD55A : 0.63mm 12.6mm-10.6mm = 2.0mm = 3.2 pixels When Full HD with 3*3 matrix : 3.2 * 1080 * 3 = 10368 pixels 3.2 * 1920 * 3 = 18432 pixels You See 28,800 Pixels More!! (Vs L Company) UD55A 3.6mm 1.7mm

13. Confidential Sales Point Full HD Resolution SECL CompanyS company SIZE55(FHD)47(HD)60(HD) Resolution1920*10801366*768 3*3 matrix 5,760x3,24 0 4,098x2,03 4 4*4 matrix 7,680x4,32 0 5,464x3,07 2 Full HD ResolutionHD Resolution Total Pixels of 3*3 FHD : 18,662,400 pixels Total Pixels of 3*3 HD : 8,335,332 pixels You See 10,327,068 Pixels More!! Even 2 Times More

14. Confidential Sales Point Super Size 55” 47” SAMSUNGCompetitor When 3*3 with 55” : 162” When 3*3 with 47” : 141” You See 21”(53.3cm) Bigger Screen!!

15. Confidential Sales Point Direct-LED Light Source Better Uniformity ECO-Friendly Low Power Consumption High Brightness [Conventional CCFL][Direct LED]

16. Confidential Sales Point Slim Depth 96mm 140 ~ 150mm SAMSUNGCompetitor Depth is also Critical to minimize installation space!! More Roomy Less Roomy

17. Confidential 12 34 Higher Performance -Up to WQXGA(10bits) Display Port Sales Point Connectivity: Display Port Longer Delivery -Up to 15meters Smaller Connector Multi Outputs by Graphic Card Interoperability with DVI, VGA, and HDMI DVI IN VGA IN HDMI Adapter

18. Confidential DVI loop Out Sales Point Easy Installation/Maintenance: Daisy Chain Without Distributors, Over 100pcs Connection!! DVI out SAMSUNG Competitor Without Distributors!! With Distributors!! - Additional Cost - Complex Connection

19. Confidential Sales Point Easy Installation/Maintenance: RJ45 Remote Management utilize remote Management with no special limits

20. Confidential Sales Point Easy Installation/Maintenance: Detachable Control panel No Need to Pay for it!, No Need to Wait for It!! Detachable Controls -Keys -Remote IR -Brightness Sensor

21. Confidential Matrix ID Floor STAND Wall Mount Bracket 1 x 1 2 x 2 Sales Point Easy Installation/Maintenance: Stand/Mount Options Make Installation Easier with Samsung Options

22. Confidential Sales Point Easy Installation/Maintenance: Stand/Mount Options Slim Slot with Powerful Performance!! Specs CPU AMD LLANO Dual/Quad GPUCPU integrated FDM/HDDSSD 16G/32G MemoryDDR3 2GB Operating SystemWES USB 3.0/2.02/2 EA Features Slimmer, Better Graphic, Lower Power, Faster access, Cheaper 310*309*53mm 310*219*32mm High Performance Smaller Size [Conventional][New]

23. Confidential Step 1..Display Image via DVI, HDMI, D/P on Target (**VGA DOES NOT support) [DISPLAY] Step 2..Send “FlashUpdate” via MDC protocol (**Application provides on demand) Step 3..Wait until finished **Update can be done via OSD menu Easy Management ① ② ③ ④ Sales Point Easy Installation/Maintenance: Remote Firmware Update Just follow Steps to make your Display the latest!

24. Confidential Sales Point Easy Installation/Maintenance: Automatic Product ID Setting No Need to waste your valuable time! Just One Click to set up all Product IDs Step 1..Connect Displays with RS232 Cables ID : 01ID : 02ID : 03 ID : 06ID : 05ID : 04 ID : 07ID : 08ID : 09 RS232 Step 2..Just Click button on MDC S/W Step 3..That’s All!!

25. Confidential Sales Point Easy Installation/Maintenance: Video Wall S/W Easier way to operate VideoWall

26. Confidential I. III. IV. II. Product Outline Target Customer Sales Points Product Spec Contents

27. Confidential Product Spec modelUD55A panel Diagonal Size55" TypeS-PVA(DID) Resolution1920*1080 Pixel Pitch(mm)0.63mm(H) * 0.63mm(V) Active Display Area(mm)1209.6 * 680.4mm Brightness700 cd/m2 Contrast RatioTBD Viewing Angle(H/V)178/178 Response Time(G-to-G)8ms Connectivity INPUT RGBAnalog D-SUB, DVI-D, Display Port VIDEOCVBS, HDMI1,HDMI2, Component(D-sub 15pin) AUDIORCA(L/R), Stereo mini Jack OUTPUT RGBDVI-D(Loop-out) AUDIOStereo mini Jack Power TypeInternal Power SupplyAC 100 - 240 V~ (+/- 10 %), 50/60 Hz Power Consumption On mode250W(TBD) Sleep modeless than 2W Off modeless than 1W Mechanical Spec Dimension (mm) Set1215.3mm X 686.1mm X 96.0mm(TBD) PackageTBD Weight (kg) Set35Kg(TBD) PackageTBD VESA Mount600*400mm Bezel Width (mm)3.6mm(U/L), 1.7mm(R/B)

28. Confidential Thank you