7. Let's build a media sharing website

9. # 1 Hosting

10. Amazon EC2 On-demand instances with admin access

14. Amazon Route 53 On-demand DNS service + Elastic IP Dynamic IP addresses for EC2 instances

17. # 2 Elastic Hosting

18. http://www.flickr.com/photos/scobleizer/3985020876/ You created a fantastic webapp

19. http://www.flickr.com/photos/grantrobertson/448648883 1 People love it

20. And everyone wants to use it

21. the traditional way…

22. http://www.flickr.com/photos/mutsmuts/4695658106 / Capacity planning… …capacity guessing

23. http://eddie.niese.net/20090313/dont-pity-incompetence/ You need to deal with infrastructure

24. When you turn off your cloud resources, you actually stop paying for them

25. unpredictable patterns

26. "With AWS, scalability is never a problem, and we have survived—and profited—from massive spikes of up to 5 million additional users a day without any problems…"

27. predictable patterns

29. what we really need is… …adjustable capacity http://www.flickr.com/photos/purecaffeine/30268245 6/

30. Elastic Capacity

32. Amazon CloudWatch Monitoring for AWS resources

34. Auto Scaling Automatically scale up/down EC2 capacity

36. Elastic Load Balancing Distributes incoming traffic to EC2 instances

38. 6 am

39. 10 am

42. 7 pm

46. # 3 Media Storage

48. Amazon S3 Simple Storage Service

49. Amazon S3 overview

50. 1 b  5 Tb

51. 99.999999999 % durability

53. # 4 Processing Data

54. Media Transcoding Convert media files on various formats to adapt to different players / devices

56. Amazon SQS Simple Queue Service

58. Amazon SimpleDB NoSQL database, key-value model

60. Amazon RDS Relational Database Service

63. RDS Multi-AZ Secondary replica in another Availability Zone

69. # 5 Delivering Content

70. Amazon CloudFront Flexible content delivery network

71. US West (Northern California) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Asia Pacific Region (Tokyo) AWS Regions AWS Edge Locations (CloudFront & Route 53) GovCloud (US ITAR Region)

76. AWS is a set of infrastructure building blocks

77. elastic capacity

78. pay for what you use

79. faster time to production

80. focus on your business

81. aws.amazon.com