1. EVALUATION of BROADCAST MEDIA
JENNICA LIM
MONICA RAMOS
3AD-1

2. Broadcasting 
the distribution of audio and/or video  signals which transmit programs to an audience.
Original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field
audience may be the general public or a relatively large sub-audience, such as children or young adults
1.The audience may be the general public or a relatively large sub-audience, such as children or young adults. 2. Broadcasting to a very narrow range of audience is called narrowcasting.

3. What is meant by broadcast media?
The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, telephone, webcasting and any other materials supplied by the media and press.

4. What types of information are available in the broadcasting media?
The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, and much more.
The latest (newest/most up-to-date) information can be found here.

5. Television Advantages
Creativity and Impact
Creativity and Impact
Coverage and Cost Effectiveness
Coverage and Cost Effectiveness
Captivity and Attention
Captivity and Attention
Selectivity and Flexibility

6. Television Disadvantages
Fleeting
Message
Fleeting
Message
Cost
Cost
Limited
Attention
Limited
Attention
Low
Selectivity
Low
Selectivity
Negative
Factors
Zapping
Zipping
Zipping
Clutter
Clutter
Negative
Evaluation
Distrust
Negative
Evaluation
Distrust

7. Top 10 Network TV Advertisers
Company
$ Amount
1. Proctor & Gamble $833.6*
2. General Motors 753.5
3. Johnson & Johnson 521.6
4. Ford Motor Co
5. Time Warner 451.9
6. Pfizer 417.8
7. Walt Disney Co
8. SBC Communications 396.2
9. PepsiCo 379.5
10. DaimlerChrysler 359.4
* millions of dollars

8. Digital Video Recorders Such as TiVO are Impacting Television
TiVo (pronounced /ˈtiːvoʊ/) is a brand and model of digital video recorder (DVR). TiVo was introduced in the United States and is now available in New Zealand, Canada, Mexico, Australia, Taiwan, and the UK. TiVo DVRs provide an electronic television programming schedule and features such as Season Pass recordings which ensure subscribers never miss an episode of their favorite shows; and WishList searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provide a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, personal photo viewing, music offerings, and online scheduling.

9. TV Advertising Works Best When…
The budget is large enough to produce high quality commercials.
The budget is large enough to produce high quality commercials.
The media budget is sufficient to generate and sustain the number of exposures needed.
The media budget is sufficient to generate and sustain the number of exposures needed.
The market is large enough and easily reachable through a specific network, station, or program.
The market is large enough and easily reachable through a specific network, station, or program.
There is a genuine need for a medium with high creative potential to exert a strong impact.

10. Network Versus Spot Network Spot & Local
Affiliated stations are linked
Affiliated stations are linked
Network
Purchase transactions are simplified
Purchase transactions are simplified
Commercials shown on local stations
Commercials shown on local stations
Spot &
Local
May be local or “national spot” commercials

11. Syndicated Programs Off-network syndication are “reruns”
Sold and distributed station by station
First-run syndications are also featured
First-run syndications are also featured
Advertiser-supported or bartered
Programs sold to stations in return for air time

12. Methods of Buying Time Sponsorship Participations
1. Advertiser assumes responsibility for the production and perhaps content
2. Sponsor has control and can capitalize on the prestige associated with a show
Participations
1. Participating sponsors share the cost
2. May participate regularly or sporadically
3. Advertiser isn’t responsible for production
4. Participants lack control over content
Participations
Spot Announcements
1. May be purchased by daypart or adjacency

13. Common Television Dayparts
Daytime 12
Late Fringe 12
Late News 11
Late Night 1 11 1
Prime Time 10 2 10 2 AM PM 9 3 9 3
Morning
Prime-Time Access
Early Fringe 8 4 8 4 7 5 7 5 6 6

14. Cable Television (CATV)
is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required. 
The abbreviation CATV is often used to mean "Cable TV". It originally stood for Community Antenna Television, from cable television's origins in 1948: in areas where over-the-air reception was limited by distance from transmitters or mountainous terrain, large "community antennas" were constructed, and cable was run from them to individual homes.

15. Cable Television (CATV)
Characteristics
National, regional, and local available.
Targets specific geographic areas.
Characteristics
Advantages
Highly selective “narrowcasting.”
Reaches specialized markets.
Low cost and flexibility.
Advantages
Limitations
Overshadowed by major networks.
Audience is fragmented.
Lacks penetration in major markets.

16. Measuring TV Audiences
Television Households
Television Households
Audience Measures
Audience Measures
Program Rating
Program Rating
Share of Audience
Households Using TV
Households Using TV

17. TV Audience Measures Rating = Rating = Share = HH tuned to show
Total U.S. HH
Rating =
Program Rating
HH tuned to show
Total U.S. HH
Rating =
Program Rating
HH tuned to show
U.S. HH using TV
Share =
Share of Audience

18. Sweeps Periods Are Used To Measure TV Audiences

19. RADIO
Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna.
Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both
Audio broadcasting also can be done via cable FM, local wire networks, satellite and the Internet.

20. RADIO
The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations. 

21. Radio and TV Similarities
Are time oriented media
Are time oriented media
Are sold in time segments
Are sold in time segments
Have some network affiliates
Have some network affiliates
Both Media…
Have some independents
Have some independents
Use the public airway
Use the public airway
Are regulated by the F.C.C.
Are regulated by the F.C.C.
Are externally paced media
Are externally paced media
Are passive, low-involvement

22. Radio Differs from TV Is more limited communication
Offers only an audio message
Offers only an audio message
Costs much less to produce
Costs much less to produce
Has less status and prestige
Costs much less to purchase
Costs much less to purchase

23. Radio Formats by Age Group

24. The RAB Promotes Synergy
The Radio Advertising Bureau (RAB), part of RadioCentre Ltd, is the marketing body for radio, funded entirely by the UK Commercial Radio industry.
Our aim is to encourage advertisers and agencies to consider radio more often as part of their communications solutions, and to help them use the medium more effectively and creatively.

25. Advantages and Limitations of Radio
Disadvantages
Cost and Efficiency
Cost and Efficiency
Creative Limitations
Creative Limitations
Selectivity
Selectivity
Audience Fragmentation
Audience Fragmentation
Flexibility
Flexibility
Chaotic Buying
Chaotic Buying
Mental Imagery
Mental Imagery
Limited Research Data
Limited Research Data
Integrated Marketing
Integrated Marketing
Limited Listener Attention
Limited Listener Attention
Clutter

26. Radio Ads Can Enhance TVCampaigns

27. Afternoon/Evening Drive Time
Dayparts for Radio
Daytime 12
All Night
Nighttime 12 11 1 11 1
Morning Drive Time 10 2 10 2 AM PM 9 3 9 3
Afternoon/Evening Drive Time 8 4 8 4 7 5 7 5 6 6

28. Buying Radio Time Network Radio National Spot Local Radio
Three national networks
Three national networks
Network Radio
Over 100 regional/area networks
Over 100 regional/area networks
A multitude of syndicated programs
A multitude of syndicated programs
About 20% of all spots
About 20% of all spots
National Spot
Allows great flexibility, targeting
Allows great flexibility, targeting
Purchase transaction can be difficult
Purchase transaction can be difficult
Local Radio
Nearly 80% of advertisers are local
Nearly 80% of advertisers are local
Local CATV is becoming competitive

29. Network audience measures
Audience Information
Person estimates
Person estimates
Arbitron
Share
Share
Rating
Rating
RADAR
Network audience measures

30. LOCAL TELEVISION NETWORKS

31. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"
ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses
ABS-CBN Broadcasting Corporation (PSE: ABS and ABSP; ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network") is a Philippine-based multi-media conglomerate. It is an integrated media and entertainment company in the Philippines with 42 subsidiaries and an asset base of more than PHP34 billion (US$ million) as of March The network's main broadcast facilities, news headquarters, transmitter and satellite operations and studio complex are located at the ABS-CBN Broadcast Center at Sgt. Esguerra Ave., Mother Ignacia St., Barangay Laging Handa, Diliman, Quezon City.

32. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"
It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953.
is part of the Lopez Group of Companies.
It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV.
On March 3, 2008, Executive Vice-President Charo Santos-Concio had been promoted as the fifth president of ABS-CBN, taking over from interim president Eugenio Lopez III.[5]

33. ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"
 programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.
The company also broadcast in different channels that also have specialized programs aimed at different audiences. From time to time, these channels of ABS-CBN produce and broadcast television specials such as regional festivals, concerts, cultural events, and sports events.
Most of the network's programs are produced at the network's broadcast complex in Quezon City.

34. GMA Network, Incorporated (Global Media Arts Network, Incorporated)
 provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines.
The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.
ts headquarters, the GMA Network Center, is located at EDSA corner Timog Ave., Diliman, Quezon City. With transmitters at Brgy. Culiat,Tandang Sora, Quezon City. Atty. Felipe Gozon is its current Chairman and CEO. In Metro Manila, it uses terrestrial VHF Channel 7 (DZBB-TV), Channel 11 (DZOE-TV, leased from ZOE Broadcasting Network, operated by Q) and terrestrial UHF Channel 27 (DWDB-TV).

35. GMA Network, Incorporated (Global Media Arts Network, Incorporated)
GMA Network's programs include news and current affairs shows, documentaries, 
dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.

36. Associated Broadcasting Company (TV5)
 It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.
The Associated Broadcasting Company is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartolome, Novaliches, Quezon City.

37. Associated Broadcasting Company (TV5)
TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows.
It currently shows 61 programs as of January 7, 2010.

38. Leading Cable Networks

39. CABLE TV OPERATOR
Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN
Global Destiny - 2nd largest cable TV company in the Philippines

40. HBO (Signature, HD Asia, Family, HiTs)
Movies
Pinoy Box Office
Global Pinoy Cinema
ETTV Movies
HBO 2 Asia
Max Asia
Star Movies
Cinema One
HBO (Signature, HD Asia, Family, HiTs)
Turner Classic Movies
MGM Channel
HBO Asia

41. Sports Balls Manila Jockey Club All Sports Network Euro Sports
Solar Sports
Viva Prime Channel
Star Sports
ESPN Philippines
Basketball TV

42. Channel [V] Philippines
Music
MYX
Channel [V] Philippines
Channel [V] International
MTV Philippines

43. Kids Channel Baby TV Nickelodeon Cartoon Network KidsCo Hero TV
Disney Channel Asia
Play House Disney
KidsCo
Hero TV
Animax Philippines
Boomerang
Baby TV

44. Al Jazeera English News Channel
CNN International
Fox News Channel
Al Jazeera English News Channel
CNBC Asia
Bloomberg Television
BBC World News
ABS-CBN News Channel
Channel News Asia
Euronews
DZMM TeleRadyo
Russia Today

45. Documentaries/Educational
Knowledge Channel
Nat Geo Adventure
Discovery Home and Health
Discovery Science
Crime and Investigation
Network
Discovery Channel Philippines
Animal Planet
National Geographic Channel
Discovery Travel & Living
Discovery Turbo
Living Asia Channel
History Channel
Bio Asia
CITV Asia

46. Local Radio Stations

47. FM RADIO Jam 88.3 – light alternative, rock
Jam Session (live band performances) Top 10 Chart Attack (weekly countdown)
Wave R &B, slow jam
The Blue Room with Wendell, The Quiet Storm with Jun DJ
Magic 89.9 – Top 40 & pop
Good Times with Mo Twister, Mojo Jojo and Grace Lee, The Top 5 at 5 with Andi9 and Jessica

48. FM RADIO Monster Radio RX 93.1- Urban Contemporary, pop
Home Radio 97.9 – soft adult contemporary & love song
Lips 106 – Oldies & variety hits
98.7 The Master’s Touch – Classical

49. AM RADIO DZMM Radyo Patrol 630 – news, talk radio
Karen Davila, Noli De Castro, Pinky Webb
DWBL 1242 Serbisyo Publiko – news, talk radio, entertainment
Mike Enriquez, Orly Mercado, Marigold Haber-Dunca

50. AM RADIO
DZSR Sports Radio Sports Radio, Talk radio, Sports Coverage
DWSS 1494 Let your Heart Speak! – pop, love songs
Veritas 846 Radyo Totoo - Catholic Radio, News, Talk radio, Drama
MMDA Traffic Radio News, Traffic Updates, Music

51. Difference of AM and FM Radio
AM RADIO
FM RADIO
Amplitude modulation
Frequency modulation
the older and easier technology to implement
much more complex
travels much greater distance
FM signals usually drop of at around 50 miles from the station
very susceptible to various weather conditions
signal doesn’t degrade easily
very limited audio range which makes it inadequate for stereo sound
allows the station to broadcast left and right audio channels for full stereo sound

52. Thank You!