1. Area of Study 1: Large-Scale Organisations in Context
Chapter 3: Evaluation of performance

2. The concepts of efficiency and effectiveness
The best use of resources in the production of goods and services
Outcome judged on both the quality and quantity of the goods and services produced
Productivity is a quantitative measure of efficiency (numerical). Measures the relationship between inputs and outputs.
The ability of the organisation to achieve its previously determined objectives
Managers and employees are appraised against the organisational and departmental objectives
Activity 3.1

3. Measuring organisational efficiency and effectiveness
Key Performance Indicators
Measuring performance
A tool used to measure progress towards the achievement of organisational goals and outcomes
When a number of KPI’s are used together they can provide an overview of the organisation’s performance
Qualitative measures
Quantitative measures
Any performance measure must be:
Relevant
Valid
Reliable
Delivering valuable information
All KPIs should be comparative and may be compared to:
Changes in KPIs over time
Other organisations or benchmarks in the industry sector
Budgets, estimates or targets set by the organisation

4. Financial Performance Indicators
KPI
Definition and use of KPI in the organisation
Net Profit
-Profit is the difference between revenues and expenses
-a successful business would be making a profit
-acceptable level will depend on organisational objectives that have been set
Number of Sales
-numerical measure of how many sales business has made in a period of time
-business keen to maximise number of sales within the limits of the productive capacity
Market Share
-percentage of sales that one firm has compared with its competitors in the same industry
-successful firms aim to increase their market share
Productivity and the rate of productivity growth
-basic measure of efficiency, amount of output per worker per period of time
-Is productivity growing each period? Is it increasing at the required rate?

5. Non-financial Performance Indicators
KPI
Definition and use of the KPI in the organisation
Level of staff turnover
-the rate at which staff leave and are replaced within a LSO
-if turnover rate is high then it may indicate dissatisfaction in the workplace
-Can be costly – recruiting and training employees regularly
Employee satisfaction
-through staff satisfaction survey and absenteeism levels
-if job satisfaction is high, employees are more likely to be productive
-if low organisation needs to examine ways to improve performance and satisfaction in the areas indicated
Level of Wastage
-levels of waste of resources including raw materials, labour, time and money
-reducing waste will reduce the costs associated with producing

6. Non-financial Performance Indicators Continued...
KPI
Definition and use of the KPI in the organisation
Customer Satisfaction
-measured by number of complaints. If customers are unhappy they will usually let the company know
-customer satisfaction survey –means of looking at what needs to be done to improve for customers
Number of workplace accidents
-shows if the organisation values employee safety as an important priority
-if number decreases, sign that safety policies are working effectively
Activity 3.2
Activity 3.4

7. Growing importance of non-financial measures of organisational performance
‘Balanced Scorecard’ measurement
Allows managers to look at performance of an organisation from four perspectives:
1. Customer Perspective
2. Internal capabilities perspective
3. Innovation and learning perspective
4. Financial perspective
Read the characteristics of the balanced scorecard and table 3.2, the advantages and disadvantages.
Complete Questions 1-3 of Activity 3.5

8. Growing importance of non-financial measures of organisational performance continued…
Stakeholder approach
Focuses on how the organisation meets the needs of its stakeholders
Number of different stakeholders in an organisation who all have a vested interest in the performance of the organisation

9. Social responsibility and evaluation of performance
All organisations must ensure that social responsibility is incorporated into their performance management. KPIs can include:
Level of waste
Staff turnover
Level of workplace accidents
Triple bottom-line accounting (3BL) popular method of determining if an LSO is doing well in terms of:
Economic factors (financial)
Social factors
Environmental factors