1. 新职业英语
艺术设计英语
Unit 1
Design Liaison
ENGLISH FOR CAREERS
深圳职业技术学院应用外国语学院

2. Vocabulary and Structure
Unit 1 Design Liaison 1
Warming-up 6
Writing 2
Reading A 7
Project
Vocabulary and Structure 3 8
Listening 4
Speaking 9
Self-evaluation 5
Reading B 10
Grammar
< Back

3. Unit 1 Design Liaison
Warming-up
Task 1
Task 2
Home

4. Unit 1 Design Liaison
Warming-up C A B D
Next >
Home

5. Task 2
The following statements describe the work Jane did for a design project. Arrange them in time order and explain to your partner.
Answered a call from her friend asking about
a possible logo design project. b 1 a
b. Sent her company’s brochure to a friend she
met by chance. 2 e
c. Wrote an agreement for her manager, based
on an existing one. 3 d
d. Got approval for the project to be finished before
December 1. 4 c 5
e. Understood that the logo should have a simple design.

6. Background Information
Unit 1 Design Liaison
Reading A
Background Information
Task 1
Text
Task 2
Task 3
Task 4
Home

7. 1. Langhorne
Langhorne is a borough in Bucks County, Pennsylvania, United States. The population was 1,981 at the 2000 census. The name “Langhorne” is also used broadly to include the surrounding townships encompassed by ZIP Code Sesame Place, while physically located in surrounding Middletown Township, has Langhorne as its mailing address. Langhorne Borough is about 6 miles west of the Delaware River. Langhorne Manor is a separate borough that borders Langhorne proper to the south.

8. 2. Logo
A logo is a design, graphical representation, image or symbol that represents a business or an organization. Logos were initially used to distinguish or differentiate products, assisting purchasers in finding the products they prefer. When products were marked with a logo which a consumer was familiar they would naturally assume certain level of quality or value, even if he had not previously used that specific product. Now many companies not only have a company logo, but they have a logo to represent each of their products or product lines. The company or product logo typically appears on all printed media or websites that are associated with the company or product.

9. 3. Logo design
A logo is really more than just a graphic, and logo design is part of a larger marketing concept. Marketers usually take specific care when selecting a logo, and they give a lot of thought about what they want their customers to identify with the company or product logo. Logo design is of immense importance and must compliment your business strategy as it often helps form the customer’s first impression of your business and products. Logo designs can consist of symbols, text or a combination of both. Prior to the creation of a logo for your organization or product, conduct research on what sort of logo designs appeal to your key demographic.

10. Also ensure that your logo design reflects the goods or services offered by your organization and that your logo design adds some meaning and value to your business plan.  A good logo design can help establish a unique identity to your business or product, help differentiate your product from similar products in the market, show customers and clients your organization’s professional approach to business as well as attract a new customer base.

11. What is the purpose of a company’s logo?
Unit 1 Design Liaison
Reading A
Task 1
Before reading the passage, see how much you know about logo design by answering the following questions.
What is the purpose of a company’s logo?
2. What makes a logo design company different
from others?
Home

12. Profile of Logo Design Guru
Unit 1 Design Liaison
Reading A 声音 翻译
Profile of Logo Design Guru
Founded in 2003 and based in Langhorne, Pennsylvania, Logo Design Guru is dedicated to providing affordable design services to small and start-up businesses to help them build their brands’ identities. We aim to provide quality, cost effective branding solutions for our customers all over the world. We try our best to maintain a professional and ethical work environment that fosters creativity, teamwork and communication.
Next >
Home

13. Logo Design Guru has an excellent reputation for professional logo design services. The logo design team consists of highly trained individuals with a wealth of graphic design knowledge and experience to assist customers every step of the way through the logo design project. Our friendly and knowledgeable sales and support team is available through phone, and live chat for design consultation and technical support. And our staff is dedicated to our customers’ 100% satisfaction.

14. Logo Design Guru has integrated a number of tools in order to streamline the communication process, measure customer satisfaction and deliver additional services to our clients that can help their business. Our user-friendly system allows for quick viewing, feedback and communication directly to the designers.
Logo Design Guru has successfully designed over 10,000 logos for clients in every industry imaginable. We have also designed thousands of business cards, brochures, postcards, presentation folders and more.

15. Our clients put their trust in our hands when they team up with Logo Design Guru. With the initial trust, a mutually beneficial relationship starts, and we strive to build a long-lasting relationship. We consider our clients as our partners and adopt genuine interest in the growth of our clients’ businesses. We employ creative strategies to deliver effective solutions that provide our clients with significant value.

16. Logo Design Guru delivers 100% custom logos and websites and outstanding service at prices you can afford.  From the first concept to the final drawing, Logo Design Guru’s award-winning designers will build you an image so perfect that every time you see your logo, you will be proud of it and your business.

17. 格鲁标识设计公司简介
格鲁标识设计公司成立于2003年，总部设在宾夕法尼亚州兰格霍恩市。本公司致力于为小企业及新创办企业提供价格合理的标识设计服务，以帮助其创建品牌形象。本公司旨在为全球客户提供质优价廉的品牌创建方案，努力营造专业化、人性化的工作环境，以培养员工的创造力、团队精神，促进沟通与交流。

18. 本公司标识设计服务水准专业、信誉卓著。设计团队成员训练有素，具有丰富的平面设计知识及设计经验，在标识设计项目的每个环节都能为客户提供服务与帮助。本公司销售与技术支持团队热情友好,专业知识渊博，客户可通过电话、电邮或视频向他们寻求设计咨询与技术支持，他们会尽最大努力使客户百分之百满意。

19. 本公司综合采用多种沟通工具，以便简化沟通程序，评估客户满意度，为客户提供有助于其业务发展的附加服务。本公司制度以用户为本，客户可及时查看设计方案，直接与设计人员沟通并反馈意见。
迄今为止，本公司已成功地为各行业客户设计出上万款标识，以及数千种名片、宣传册、明信片和演示文件夹等。

20. 与本公司合作的客户给予我们充分的信任，这是双方互利关系开始的基础，本公司希望与客户建立长期合作关系，视客户为伙伴，真诚期望帮助客户业务发展壮大，公司采用创意性策略，为客户提供能从中获益的有效方案。

21. 格鲁标识设计公司向客户提供100%为其量身定做的标识、网页设计及相关服务，价格合理。从最初立意到最终成图，本公司的获奖设计师们将为您打造完美形象，使您每次看到自己公司的标识，都会为它、为公司感到自豪。

22. be dedicated to 献身于，致力于
Unit 1 Design Liaison
Reading A
dedicated
adj. 献身于某事物的，专心致志的
be dedicated to 献身于，致力于
e.g. 1. Her life is dedicated to the cause of science.
她献身于科学事业。
2. Shell is dedicated to the research, innovation
and delivery of leading product solutions for
the MQC industry.
壳牌致力于对MQC行业领先的产品解决方案的研究、创新以及交付。

23. be dedicated to...: 献身于······ dedicate oneself to...: 献身于······
Unit 1 Design Liaison
Reading A
Useful expressions:
be dedicated to...: 献身于······
dedicate oneself to...: 献身于······
dedicate one’s life to...: 献身于······
dedicate ... to sb.: 把（作品）奉献给某人

24. e.g. 1. In big cities, taxis are plentiful and affordable
Unit 1 Design Liaison
Reading A
affordable
adj. 负担得起的，可承受的，合理的
e.g. 1. In big cities, taxis are plentiful and affordable
for the middle-class.
在中国的大城市中,大量而充足的出租车也许更加适合中产阶级的消费能力。
2. Finding an affordable apartment will be difficult.
要找到一间付得起的公寓是件难事。

25. 我的部分工作是同我们的供应商保持良好的关系。
Unit 1 Design Liaison
Reading A
maintain
v. 维持，保持，继续
e.g. 1. In order to maintain physical well being, a
person should eat wholesome food and get
sufficient exercise.
为了维持身体健康，一个人应该吃有益健康的食品，并经常锻炼身体。
2. Part of my job is to maintain good relationship
with our suppliers.
我的部分工作是同我们的供应商保持良好的关系。

26. e.g. 1. It is important to foster a good and healthy company image.
Unit 1 Design Liaison
Reading A
foster
v. 培养，培育，鼓励，促进
e.g. 1. It is important to foster a good and healthy
company image.
树立企业的良好形象是很重要的。
2. You should foster the thought of serving the
people.
你应当树立为人民服务的思想。

27. 最重要的是，主管必须对公司的业务非常了解。
Unit 1 Design Liaison
Reading A
knowledgeable
adj. 知识渊博的，有见识的
e.g. 1. He made some knowledgeable remarks at
the meeting.
他在会上的发言颇有见地。
2. Most importantly, a supervisor must be very
knowledgeable about his company's business.
最重要的是，主管必须对公司的业务非常了解。

28. e.g. 1. I am trying to integrate the different
Unit 1 Design Liaison
Reading A
integrate
v. 纳入，融合，结合
e.g. 1. I am trying to integrate the different
sections of my work into a single report.
我正设法用一份报告总结我工作中各个不同的部分。
2. It has been very difficult to integrate all of the
local agencies into the national organization.
将所有的地方机构合并为全国性的机构一直非常困难。

29. integrate A into B: 使······并入······
Unit 1 Design Liaison
Reading A
Useful expressions:
integrate A into B: 使······并入······
integrate A with B: 使······与······结合

30. e.g. 1. We must streamline our production procedures.
Unit 1 Design Liaison
Reading A
streamline
v. 提高，精简
e.g. 1. We must streamline our production procedures.
我们必须精简生产程序以提高效率。
2. The new manager aims to streamline the office.
新经理力图提高办公室效率。

31. e.g. 1. We must allow for his inexperience.
Unit 1 Design Liaison
Reading A
allow for
v. 考虑到，估计到
e.g. 1. We must allow for his inexperience. 
我们必须考虑到他缺乏经验。
2. The journey usually takes six weeks but you
should allow for delays caused by bad weather.
这段旅程通常需六周时间, 但你应当把坏天气造成的延误也要考虑进去。

32. 我们为了及时赶到此地，经历了可能想见的最大的困难。
Unit 1 Design Liaison
Reading A
imaginable
adj. 可想象的，想象得到的
e.g. 1. They tried every means imaginable to finish
the project on schedule.
他们尽一切可能按期完成项目。
2. We had the greatest difficulty imaginable getting
here in time.
我们为了及时赶到此地，经历了可能想见的最大的困难。

33. e.g. 1. It’s your turn to team up with Johnson this time.
Unit 1 Design Liaison
Reading A
team up
v. 一起工作，合作
e.g. 1. It’s your turn to team up with Johnson this time.
这次该你和Johnson合作了。
2. The two companies have teamed up to develop
a new racing car.
那两家公司已合作研制新型赛车。

34. e.g. 1. We need to strive hard to make greater progress.
Unit 1 Design Liaison
Reading A
strive
v. 努力，奋斗
e.g. 1. We need to strive hard to make greater progress.
要取得更大进步，我们必须加倍努力。
2. Strive for the best, prepare for the worst.
做最坏的打算，争取最好的结果。
Useful Expressions:
strive after/for sth. 为······奋斗；力求······ ；争取······
strive toward sth. 向······奋进；为······而努力

35. 由于资源不足，我们必须实施可持续发展战略。
Unit 1 Design Liaison
Reading A
adopt
v. 采纳，采取
e.g. 1. They adopted some new methods of teaching
this term.
本学期他们采用了一些新的教学手段。
2. We must adopt the strategy of sustainable
development owing to the limited resources.
由于资源不足，我们必须实施可持续发展战略。

36. Unit 1 Design Liaison
Reading A
Task 2
Read the passage and match each paragraph with the corresponding aspect of the company.
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5
Paragraph 6
Paragraph 1
Commitment
Technology
Mission
Experience
Partnership
Service

37. Unit 1 Design Liaison
Reading A
Task 3
Read the passage again and tick off the facts mentioned about the company. √ 
history
location
target customers
logo design packages
talented designers
direct communication
past design work
customers’ satisfaction
affordable price
payment policy √ √ √ √ √ √ √

38. Unit 1 Design Liaison
Reading A
Task 4
When introducing your logo design company, what else could you talk about besides the points mentioned in the passage? Discuss with your classmates.

39. Unit 1 Design Liaison
Task 1
Task 2
Task 3
Task 4
Task 5
Home

40. Unit 1 Design Liaison
Listening
Task 1
The receptionist of Logo Design Guru is answering a call from a client. Listen to the conversation and match the people with the correct information.

41. Unit 1 Design Liaison
Listening
Task 1 Script

42. Unit 1 Design Liaison
Listening
Task 2
Jane is answering Sam’s questions on the phone. Listen to the conversation and fill in the blanks with what you hear.

43. Jane: Good morning. This is Jane. Can I help you?
Unit 1 Design Liaison
Listening
Marketing Department
Jane: Good morning. This is Jane. Can I help you?
Sam: Hello, Jane. This is Sam Smith, manager of at
Word of Sports. I’d like to know something about your
logo design services.
Jane: Hello, Mr. Smith, nice to get to know you. I feel
honored that you’ve our company.
Sam: Our company is new. We need an for it.
Jane: I see. We will work on a design for your company logo
until you are absolutely certain it accurately 4__
your corporate image.
Sam: What if I have my own idea for the company logo?
Jane: We’ll be glad to consider any ideas for your logo
once you have chosen our services.
Sam: That sounds great.
picked out
attractive logo
reflects
you may have

44. Unit 1 Design Liaison
Listening
Task 3
Jane is arranging an appointment with Sam. Listen to the conversation and choose the best answer to each of the following questions.
1. What did Jane check before she decided on the appointment time with Sam?
A. Memo. B. Schedule. C. Notebook.
2. What will Jane do first the next morning?
Attend a meeting.
B. Print meeting minutes.
C. Arrange a meeting. √ √

45. Unit 1 Design Liaison
Listening
Task 3
Jane is arranging an appointment with Sam. Listen to the conversation and choose the best answer to each of the following questions.
3. What did Sam think about the appointment time Jane
suggested?
A. Too early. B. Too late. C. Acceptable.
4. What time the next morning did they finally decide to meet?
A. 10:00. B. 9:30. C. 9:13.
5. Which is Sam’s telephone number? A B C √ √ √

46. Unit 1 Design Liaison
Listening
Task 3 Script

47. Two o’clock this afternoon / 2:00 pm
Unit 1 Design Liaison
Listening
Task 4
Jane is answering a call from Sam about changing the appointment time. Listen to the conversation and complete the following notepad with the revised message.
Two o’clock this afternoon / 2:00 pm
Queen Road
West
New Century Building
The eighteenth / 18th
1812

48. Unit 1 Design Liaison
Listening
Task 4 Script

49. What product does Sam’s company sell?
Unit 1 Design Liaison
Listening
Task 5
Jane is meeting Sam in her office. Listen to the conversation and answer the following questions.
What product does Sam’s company sell?
____________________________________________
2. How long does it take to design a sample logo?
3. What else is in the folder in addition to the company profile and price list?
4. Where can Sam find Jane’s address?
5. When will Sam contact Jane again?
They sell sportswear.
3-5 days.
A logo catalog.
On Jane’s business card.
Within the week.

50. Unit 1 Design Liaison
Listening
Task 5 Script

51. Unit 1 Design Liaison
Task 1
Task 2
Task 3
Task 4
Home

52. Unit 1 Design Liaison
Speaking
Task 1
Work in pairs. Practice making short phone calls with the words provided according to the example below.

53. Unit 1 Design Liaison
Speaking
Task 2
Work in pairs. Suppose the manager of Lucky Food Company wants to ask Logo Design Guru about web design. Practice making an appointment by telephone with reference to the expressions below.

54. Unit 1 Design Liaison
Speaking
Task 3
Work in pairs. The assistant designer of Logo Design Guru is meeting the manager of Lucky Food Company in his/her office. Role-play it according to the instructions below.

55. Unit 1 Design Liaison
Speaking
Task 4
Work in pairs. Lucky Food Company specializes in developing, farming, processing and exporting fresh produce, frozen fruits and vegetables. Practice making an enquiry about logo design with the help of the instructions below.

56. Unit 1 Design Liaison
Speaking

57. Unit 1 Design Liaison
Reading B
Text
Task 1
Task 2
Task 3
Home

58. Unit 1 Design Liaison
Reading B
Dear Jane,
Having visited your website and read carefully the brochures you gave me, we are very interested in using your logo design services. As you know, our company, World of Sports, is a sportswear retailer based in San Diego, California. We sell to school boards referee and umpire uniforms as well as equipment for football and other sports. We also sell team jerseys. So we would like a logo aiming at target clients such as referees, umpires, and sports officials (league presidents, school board purchasing agents, etc.).

59. Unit 1 Design Liaison
Reading B
The logo design needs to be sporty, exciting, modern and energetic. And it is to be of two colors, red and grey. Our company slogan is “The Official’s Locker Room”. The logo design will be placed on promotional products as well. It should not be too busy as it will also be embroidered on shirts and hats. While our main products may appear to be geared towards football and football referees, we do not want a football as part of our logo. We want it to be generic to all sports.

60. Looking forward to hearing from you soon. Sam Smith
Unit 1 Design Liaison
Reading B
Before we sign an agreement, could you please quote us a firm price and tell us your turnaround time for logo design? It is important that we have our work done on an affordable budget and schedule.
Looking forward to hearing from you soon.
Sam Smith

61. Unit 1 Design Liaison
Reading B
亲爱的简:
在访问过你们的网站并阅读你们的宣传手册之后，我公司对贵公司的标识设计服务很感兴趣。正如你所知，我公司 — 运动世界公司 — 是一家总部设在加州圣地亚哥的运动服零售商，向各校董会销售与足球及其它项目有关的体育器材、裁判服，同时还出售球队队服。因此，我公司需要一个以裁判、体育官员（联盟主席，校董会采购代理商）为目标客户群的标识设计。

62. Unit 1 Design Liaison
Reading B
该标识应动感、振奋人心、充满现代感、富于活力，采用红色和灰色，并带有本公司宣传口号“The Official’s Locker Room”。该标识将印在促销产品上。由于它会绣在衬衫和帽子上，因此不能太复杂。尽管我公司的主要产品均针对足球运动及足球裁判，但我们不希望标识里出现足球，因为我们希望该标识通用于所有体育项目。

63. 在协议签署前，能否向我公司报实盘并告知标识设计周期，以便我方安排预算和时间？ 盼复。 山姆·史密斯
Unit 1 Design Liaison
Reading B
在协议签署前，能否向我公司报实盘并告知标识设计周期，以便我方安排预算和时间？
盼复。
山姆·史密斯

64. General Require-ments Specific Requirements
Unit 1 Design Liaison
Reading B
Task 1
Read the above and complete the following table.
Client Information
General Require-ments
Specific Requirements
Name
Location
Line of Business
Target Customers
World of Sports
*be of two colors, red and grey
*be with the company slogan
*be imprinted on promotional
products
*be embroidered on shirts and
hats
*not be too busy
*be generic to all sports
sporty,
exciting, modern and energetic
San Diego, California
sportswear retailer
referees, umpires and sports officials
Next >
Home

65. Match the following terms with their Chinese meanings.
Unit 1 Design Liaison
Reading B
Task 2
Match the following terms with their Chinese meanings.

66. Unit 1 Design Liaison
Reading B
Task 3
Translate the following passage into Chinese.
Fruity Mix is a health food restaurant founded in It serves all kinds of health food and fruit juice smoothies. The target audience is health-conscious people aged between 25 and 50. The logo design is to be illustrative with a simple but catchy font, something not too hi-tech. And the logo is to be of three colors using purple, black and gold. It needs to suit the style of the health food industry.
成立于1978年的“水果捞”健康食品主题餐厅，主要供应各类健康食品和果汁刨冰，目标客户为年龄25至50岁的健康意识较强的人群。因此，该餐厅的标识设计应采用直观、醒目的字体，采用紫、黑、金三种颜色，无需添加太多高科技元素，应符合健康食品行业的风格。

67. Unit 1 Design Liaison
Writing
Task 1
Task 2
Home

68. Unit 1 Design Liaison
Writing
Task 1
Suppose you are Jane. Write an to Sam Smith as a reply to the logo design enquiry in Reading B.

69. Unit 1 Design Liaison
Writing
Sam Smith
Reply to the logo design enquiry
Dear Sam Smith,
Thank you for your logo design enquiry. We can create your logo design according to your requirements. We offer a three-business-day turnaround on the logo design concepts. The three business days start from the moment we receive your order and payment. Our standard logo design fee is $149. You can change any aspect of your logo design without any extra costs during the design stage. We will keep working on the designs until you are 100% satisfied with them. If you have any further questions, please let us know.
If you would like to get the design started, you can place your order through the following address:
Regards,
Jane

70. Unit 1 Design Liaison
Writing
Task 2
Suppose you are Sam Smith. Fill in the following form with the necessary information and sign the agreement offered by Logo Design Guru after a full understanding. Refer to Reading B for the information needed.

71. Sam Smith 92101 World of Sports United States 610 W. Ash St. 619
Unit 1 Design Liaison
Writing
Sam Smith
92101
World of Sports
United States
610 W. Ash St.
619
San Diego
619 CA

72. Unit 1 Design Liaison
Writing

73. 付款人: (信用卡姓名及地址) 姓名 邮编 公司名 国家 地址 电话 城市名 传真 州名 电邮 信用卡信息: 类型 (* 选其一)
Unit 1 Design Liaison
Writing
付款人: (信用卡姓名及地址) 姓名 邮编
公司名 国家 地址 电话
城市名 传真 州名 电邮
信用卡信息:
类型 (* 选其一)
Master Card
Visa √ 卡号 4 1 2 3 5 7 8 9
有效期至 (月/年) 0 6 / 1 2

74. ———————— ——————— ———————— 持卡人姓名（打印） 持卡人签名 日期：/月/日/年
Unit 1 Design Liaison
Writing
我方确认已经阅读并理解格鲁标识设计公司（Logo Design Guru）在
如果客户对格鲁标识设计公司的初步设计概念不满意，可要求退款。在此情形下，格鲁标识设计公司承诺向客户全额退款。一旦客户要求对初步设计概念进行任何修改，则丧失如上所述要求退款的权利。
———————— ——————— ————————
持卡人姓名（打印） 持卡人签名 日期：/月/日/年

75. Unit 1 Design Liaison
Project

76. Organize a small design group of 4-6 students in your class;
Unit 1 Design Liaison
Project
Step one
Organize a small design group of 4-6 students in your class;
Share the work of researching online for information about a
design company (e.g. company profile, products and services,
contact information, etc.);
Give a presentation to introduce your company and
products/services with the help of the online resources you’ve
found.
Step two
Design a logo for your company and explain what it implies;
Divide your group into two sides: one side being the design
company staff, the other being the potential customers;
Take turns to play each role in the first meeting: the side of
design company staff receiving the customers, and the side
of potential customers enquiring about business.

77. Both company staff and clients write notes on at least three
Unit 1 Design Liaison
Project
Step Three
Both company staff and clients write notes on at least three
proposals for negotiation;
Discuss these proposals in a further business meeting;
Summarize agreements reached in this meeting.

78. Unit 1 Design Liaison
Self-evaluation

79. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 1
Task 2
Task 3
Task 4
Task 5
Home

80. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 1
Fill in the blanks with the words or phrases from Reading A that match the meanings in the column on the right. The first letters are already given.
f__________ to encourage something to grow or develop
a__________ to help or support
i__________ to combine something in such a way that it becomes
fully a part of something else
p_________ relating to a person’s work, especially the work that
requires special training
a__________ to take over and have or use something as one’s
own
oster
ssist
ntegrate
rofessional
dopt

81. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
s__________ to make something work more simply and effectively
d__________ to give to or declare for a cause, purpose or person
m_________ to continue to have, do, etc. as before
t______ ______ to work together with somebody, especially
for a common purpose
a______ _____ to take something/somebody into
consideration
treamline
edicate
aintain
eam up
llow for

82. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 2
Fill in each blank with the appropriate form of the word given in the brackets.
To the disappointment of his manager, it took him an (add) __________ week to finish the task.
2. Several days passed, but they were still unable to find a (solve) __________ to this problem.
3. After the strike was settled (succeed) __________, the train
service returned to normal.
4. I believe the teacher’s encouragement had a (benefit)
__________ effect on Peter because he studies harder now.
5. All decisions are made in (consult) __________ with the
other members of the committee.
additional
solution
successfully
beneficial
consultation

83. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
6. Linda had the greatest difficulty (imagination) __________
getting there on time.
7. We don’t agree with his opinion that people with (create)
__________ are seldom found nowadays.
8. Their (partner) __________ came into effect the moment the
contract was signed.
9. The new president promised that he would make health care
(afford) __________ for poor families.
10. His suggestions proved to be very (effect) __________ in
the improvement of our production.
imaginable
creativity
partnership
affordable
effective

84. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 3
Complete the following sentences with the words or phrases given below. Change the form if necessary.
assist
team up
adopt
integrate
professional
foster
streamline
maintain
dedicate
allow for
We teachers should help some freshmen to __________ a
positive attitude to independent life.
2. Though a busy supermarket manager, Simpson __________ his interest in basketball and tennis.
3. Before graduation you need to seek some ____________ advice for your future career.
4. James was required to __________ Mrs. Smith in preparing a report yesterday.
adopt
maintains
professional
assist

85. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
5. ______________ the train being late, they might be back by
midnight.
6. They’ve lived in this country for 10 years, but have never
been really__________.
7. The management should consider __________ the production
procedures so as to reduce costs.
8. As a nurse, Florence Nightingale__________ most of her life to
saving the lives of wounded soldiers in field hospitals.
9. It is reported that the two companies ________________ to
develop a new racing car.
10. We sincerely hope these meetings will help __________
friendly relations between our two countries.
Allowing for
integrated
streamlining
dedicated
have teamed up
foster

86. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 4
Make sentences with the same pattern as is shown in the examples.
Example 1: Logo Design Guru / dedicate / provide / affordable
design services / small businesses
—— Logo Design Guru is dedicated to providing affordable
design services to small businesses.
Example 2: our staff / dedicate / customers’ 100% satisfaction
—— Our staff is dedicated to our customers’ 100%
satisfaction.
1) the United Nations / dedicate / keep / peace / for the whole world
______________________________________________________
2) all her life / dedicate / the education of the blind and the deaf
The United Nations is dedicated to keeping peace for the whole world.
All her life is dedicated to the education of the blind and the deaf.

87. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
3) our company / dedicate / deliver / satisfactory services / our
clients
____________________________________________________
4) his first novel / dedicate / his wife and his friends / who have
been supporting him for years
5) their consulting company / dedicate / provide solutions / the
problems faced by small construction firms
Our company is dedicated to delivering satisfactory services to our clients.
His first novel is dedicated to his wife and his friends who have been supporting him for years.
Their consulting company is dedicated to providing solutions to the problems faced by small construction firms.

88. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
2. Example 1: Logo Design Guru will build you an image very
perfectly / you become proud of it and your business
——Logo Design Guru will build you an image so perfectly
that you become proud of it and your business.
Example 2: he looked very funny / everyone kept looking at him
——He looked so funny that everyone kept looking at him.
1) Tom runs very fast / no one can catch up with him
______________________________________________________
these flowers look very beautiful / everyone wishes that they
would never die
_____________________________________________________
___________________________________________________
Tom runs so fast that no one can catch up with him.
These flowers look so beautiful that everyone wishes that they would never die.

89. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
3) he spoke very loudly / even those sitting very far could
hear him clearly
__________________________________________________________________________________________________
4) John was very big when he was born / people called him
Big John when he grew up
5) Franklin worked very hard / he got his first promotion six
months after he entered the company
He spoke so loudly that even those sitting very far could hear him clearly.
John was so big when he was born that people called him Big John when he grew up.
Franklin worked so hard that he got his first promotion six months after he entered the company.

90. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
Task 5
Translate the following sentences into English using the words or phrases given in the brackets.
Our company ______________________________________ __________________________________ (致力于向全球客户提供专业服务).（be dedicated to doing）
2. The branding solution you plan to offer _______________
___________________________________________ (应考虑到我们是一家新创办公司).（allow for）
3. Of all the strategies imaginable, we _________________ _______________________________________________ (采用了最能培养全体职员想象力的那个).（adopt, foster）
is dedicated to providing customers all over the
world with professional services
should allow for
the fact that our company is a start-up business
adopted the one
that could mostly foster all the staff members’ imagination

91. Vocabulary and Structure
Unit 1 Design Liaison
Vocabulary and Structure
After teaming up successfully with IBM
4. ______________________________________ (在与IBM成
功合作后), Microsoft began to enjoy good reputation in the
computer industry. （team up）
5. The logo they designed for us _____________________
______________________________________________
(将我公司的成立年份与产品结合在一起).（integrate）
integrates the year
when our company was founded with our products

92. Comprehensive Exercises
Unit 1 Design Liaison
Grammar
Part of speech
Part of
Task 1
Task 2
Task 3
Task 4
词类及其之间的相互关系
Comprehensive Exercises
Task 1
Task 2
Task 3
Task 4

93. Identify the part of speech of the word underlined in each sentence.
Unit 1 Design Liaison
Grammar
Task 1
Identify the part of speech of the word underlined in each sentence. n.
1. We went to a wonderful show in Beijing. ____
2. Jenny wanted to show Jack her photos. ____
3. Henry thought Claire looked beautiful. ____
4. A strange thought came into her head. ____
5. The windows are clean. ____
6. We should clean the windows. ____
7. Wendy is feeling quite tired now. ____
8. Studying all day had tired Wendy out. ____
9. We did some hard work. ____
10. They worked hard ____ v. v. n.
adj. v.
adj. v.
adj.
adv.

94. Unit 1 Design Liaison
Grammar
Task 2
Complete the following conversation between a student and a manager by marking the proper article with a “√”.
S: Hello? I want to speak to (a, an, the) landlord.
M: I’m (a, an, the) manager of (a, an, the) building. Can I help
you?
S: I need to find (a, an, the) apartment.
M: Where do you live now?
S: I live in (a, an, the) big apartment on Wright Street. I have
(a, an, the) roommate, but he’s graduating, and I need (a,
an, the) smaller apartment. Are there any small apartments
for rent in your building?
M: There’s one.
S: What floor is it on?
M: It’s on (a, an, the) third floor. √ √ √ √ √ √ √ √

95. √ √ √ √ √ √ √ √ √ √ S: Does it have (a, an, the) kitchen?
Unit 1 Design Liaison
Grammar
S: Does it have (a, an, the) kitchen?
M: Yes. It has (a, an, the) living room and a kitchen.
S: Is (a, an, the) living room big?
M: So-so.
S: Does (a, an, the) kitchen have (a, an, the) stove and
(a, an, the) refrigerator?
M: Yes. (A, An, The) refrigerator is old, but it works well.
(A, An, The) stove is pretty new.
S: When can I see (a, an, the) apartment?
M: (A, An, The) janitor (看门人) can show it to you
tomorrow at 9 am. √ √ √ √ √ √ √ √ √ √

96. Cross out the wrong word in each word pair underlined.
Unit 1 Design Liaison
Grammar
Task 3
Cross out the wrong word in each word pair underlined.
Dear Christine,
Well, here I am in Australia. Thank you for your kind/kindly letters. You ask me what it’s like here. I must say it’s pretty good/well! The language school is very efficient/efficiently organized. On the first morning we had to take a test, which I found rather hard. However, I got a surprising/surprisingly good mark, so I’m in the second class now. I didn’t talk much at first, because I couldn’t think of the words quick/quickly enough, but late/lately I’ve become much more fluent/fluently.

97. Unit 1 Design Liaison
Grammar
I’m staying with a family who live near/nearly the school. They are quite pleasant/pleasantly although I don’t see much of them, because I’m always so busy/busily with my friends at school. I was surprised how easy/easily I made friends here. They come from different/differently parts of the world and we have some absolute/absolutely fascinating discussions. I do hope you will be able to join me here next term. I’m sure we’d have good/well fun together.
Best wishes,
Celia

98. I look forward to 7 hear _________ from you! Jane studying speaking
Unit 1 Design Liaison
Grammar
Task 4
Write the correct form of the verbs crossed out in the following letter.
Dear Peter,
I have been attending my college for a year. I’m very happy about 1 study here. At first, it was a little hard getting used to 2 speak _________ English all the time, but now I feel very comfortable about 3 communicate _______________ in my second language.
I just joined an international student group, and I’m very excited about 4 meet __________ new people. Summer vacation is coming, and a few of us are planning on 5 do ________ some traveling together. Before joining this group, I used to 6 spending __________ holidays alone. I’m happy that I have made many good friends now.
I look forward to 7 hear _________ from you!
Jane
studying
speaking
communicating
meeting
doing
spend
hearing

99. 词类及其之间的相互关系 一、词类 名称 缩写 中文名 例子 概念或功能 名词 表示人、物及抽象概念的名称 代词
Unit 1 Design Liaison
Grammar
词类及其之间的相互关系
一、词类 名称 缩写
中文名 例子
概念或功能
noun n. 名词
boy, milk, love
表示人、物及抽象概念的名称
pronoun
pron. 代词
you, I, my, yours
代替名词或起名词作用的短语和句子
adjective
adj.
形容词
good, happy, nice,
描绘人或事物的特征、性质、状态
adverb
adv. 副词
well, fast, quickly
表达时间、地点、程度、方式等概念

100. 动词 表示动作或状态 数词 表示数目多少或顺序 冠词 限定、说明名词的所指 介词 表示词与词, 词与句之间的关系 连词
Unit 1 Design Liaison
Grammar
verb v. 动词
do, cut, run, jump
表示动作或状态
numeral
num. 数词
two, third
表示数目多少或顺序
article
art. 冠词
a, an, the
限定、说明名词的所指
preposition
prep. 介词
at, in, with, for
表示词与词, 词与句之间的关系
conjunction
conj. 连词
and, so, because
连接词、短语或句子，表达逻辑关系
interjection
interj.
感叹词
oh, yeah, ouch
表示喜怒哀乐等感情或情绪
注：不少单词不仅仅属于一个词类，在不同的语言环境下可体现不同的词性
如：1. Would you like to take a walk? （名词）
2. I usually walk to school.（动词）

101. a book, an apple, the president 2.形容词修饰名词：new car, beautiful flower
Unit 1 Design Liaison
Grammar
Ⅱ 词与词之间的关系
1.冠词修饰和限定名词：
a book, an apple, the president
2.形容词修饰名词：new car, beautiful flower
3.副词修饰动词、形容词、副词及整个句子：
I speak English loudly. (修饰动词)
She is really pretty. （修饰形容词）
What happened? The father asked, rather slowly. (修饰副词)
Fortunately, no one was hurt. (修饰整个句子)
4.介词后接名词或动名词：
in the morning
look forward to visiting your city

102. Unit 1 Design Liaison
Grammar
Task 1
Complete the dialogs by ticking off (√) the right word or words.
1. A: Did you enjoy your holiday?
B: Yes, we had wonderful time/ a wonderful time.
2. A: What can I do for you, Susan?
B: Can you give me some advice/ advices on how to find
a job?
3. A: What would you like to put in your sandwich?
B: I’d like a chicken/ some chicken, please.
4. A: How is the park?
B: It is beautiful. And we took some photos/photoes there.
5. A: Are you busy tomorrow?
B: Yes. We have some business/businesses to discuss. √ √ √ √ √

103. √ √ √ √ √ 6. A: What did you do with Jackie last night?
Unit 1 Design Liaison
Grammar
6. A: What did you do with Jackie last night?
B: I had conversation/ a conversation with him.
7. A: Hi, guys. Are you ready for the holiday?
B: Yes. We have packed all the luggage/ luggages here.
8. A: What’s the matter?
B: You’ve got some egg/ some eggs on your shirt.
9. A: What can you see in the distance?
B: I can see a few sheep/sheeps.
10. A: How did your interview go?
B: Well, I didn’t get the job. I think they really wanted
someone with some experience/ experiences. √ √ √ √ √

104. Unit 1 Design Liaison
Grammar
Task 2
Fill in each blank with the appropriate form of the word given in the bracket.
Living in the country is less (expense) ______________ than living in the city.
2. Although John was not experienced in business, he did it with (confident) _______________.
3. The chairman emphasized his ideas by speaking more (loud) ________________.
4. Some American businessmen in China are spending a lot of time in (learn) __________Chinese.
5. Some people do believe that smoking will (certain) _______________ cause lung cancer.
expensive
confidence
loudly
learning
certainly

105. 6. I’m (real) ___________ sorry for the mistake our
Unit 1 Design Liaison
Grammar
6. I’m (real) ___________ sorry for the mistake our
office worker made last month.
7. Could you go to bed (early) _______________
than you usually do?
8. The sellers allowed us to pay them on a (month)
________ basis.
9. John is the (clever) _______________student I
have ever taught.
10. He told a very (live) _______________ story
about his life in Africa.
really
earlier
monthly
cleverest
lively

106. Rewrite each of the following sentence without changing its meaning.
Unit 1 Design Liaison
Grammar
Task 3
Rewrite each of the following sentence without changing its meaning.
1. The boy is a quick learner.
The boy learns ________________________.
2. The man can cook really well.
The man is a _________________________.
3. Your behavior was extremely foolish.
You behaved _________________________.
4. The hotel staff treated us in a very friendly manner.
The hotel staff were ____________________.
5. I don’t think that’s a practical suggestion.
That suggestion doesn’t sound ____________.
quickly
good cook
extremely foolishly
very friendly to us
practical

107. 6. Philip is usually a hard worker.
Unit 1 Design Liaison
Grammar
6. Philip is usually a hard worker.
Philip usually works __________________.
7. Tom looked sad when I saw him.
Tom looked at me ______________________.
8. I wish you could swim fast.
I wish you were a _______________________.
9. She speaks perfect English.
She speaks English _____________________.
10. I didn’t go out because of the heavy rain.
I didn’t go out because it rained ___________.
hard
sadly
fast swimmer
perfectly
heavily

108. Cross out the wrong word in each of the word pairs underlined.
Unit 1 Design Liaison
Grammar
Task 4
Cross out the wrong word in each of the word pairs underlined.
Helen Keller was a (1) health/healthy baby. But when she
was 19 months old, she had a (2) sudden/suddenly fever. Later, the fever disappeared, but she became (3) blind/blindly and (4) deaf/deafly.
When Helen was seven years old, a teacher, Anne Sullivan, came to live with Helen’s family. First, Anne taught Helen how to talk with her fingers. Then Anne taught Helen to read by the Braille system. Helen learned these things (5) quick/quickly. However, learning to speak was (6) harder/hardly. Anne continued to teach Helen patiently. (7) Final/Finally, when Helen was 10 years old, she could speak (8) clear/clearly enough for people to understand her.

109. Unit 1 Design Liaison
Grammar
Helen went to an institute for the blind, where she did very (9) good/well in her studies. Then she went to college, where she graduated with honors when she was 24 years old. Helen traveled (10) extensive/extensively with Anne. She worked (11) tireless/tirelessly, traveling all over America, Europe, and Asia to raise money to build schools for blind people. Her (12) main/mainly message was that disabled people are like everybody else. They want to live life (13) full/fully and (14) natural/naturally. Helen wanted all people to be treated (15) equal/equally.

110. 新职业英语
艺术设计英语
ENGLISH FOR CAREERS
Thank You!
深圳职业技术学院应用外国语学院