1. Postgraduates: Eric Ethan Eason T.Y Ivan Advisor: John

2. Outline 1. Introduce Amazon.com 2. The services that the company provides 3. The underlying information technologies being used 4. Describe the potential users of the website 5. Discuss how the website help to make money Reduce operation cost for the company Conclusion

3. Introduce A promoter of Amazon internet company, Jeff Bezos, ran this company in July, 1995 and now Amazon is the biggest internet bookstore in the world. By continuous acquisition and investments all kinds of others company to expand products and services and getting newly technology in the short term at the same time.

5. The services that the company provides The services that the company provides Bestsellers Recommendation Items Customer Reviews Customers Analysis Wish List Photo Services Advertise on Amazon Fulfillment by Amazon

6. Associated Program Link & Banner Widgets

7. aStore aStore

8. AJAX Asynchronous Javascript and XML

9. AJAX Need to update the whole web page?

10. AJAX

12. Data Mining & Association Rule

13. Search engine

15. Search In The Book

17. Amazon Web Services Amazon Simple Storage Service (S3) Amazon Elastic Compute Cloud (EC2)

19. Who and where? Students Businessmen/ Women HousekeeperArtistsResearchersRetailers

20. Potential user A Potential user for sales profits B Potential user for B2B C Potential user for download service fee

21. B2B examples: NBC: NBC is cooperating with Amazon.com, users can watch NBC shows through Amazon.com, by paying the fee for whole season or just for one show. Marks & Spencer: Marks & Spencer is cooperating with Amazon.com to help customers track orders more easily. Alipay : Alipay is the affiliate of Alibaba, and Alipay is cooperating with Amazon to support them for the online payment in China, while Amazon.com is extending their business overseas.

22. B toB Marketplace Amazon internet service Amazon Mechanical Turk Software Developer Third-party company B to C Retail sales Books, movies and music, games, computer, tools, furniture, clothes, exercise ……. Ordinar y number VIP Link Fast delivery

24. How to make money?

25. How to reduce cost?

26. CONCLUSION In web 2.0 times, it more emphasize to communication and interaction with the customers. Amazon does his job very well. All kinds of services and products to expand and create use-friendly operation for the customers. In the future, it can also face more many competitors including physical and virtual company.

27. CONCLUSION Price competition will lead to low gross profit The right or wrong for M&A

28. Income category Field Brief Charge ways Sales profitAmazon.com Sell all kinds of products to customers. Sell profit Relevant fee Amazon Marketplace Merchant@programs Provide transaction platform to user for selling user’s own products. 1.Fixed fees 2.Sales commission 3.Per-Unit Activity fees Service feeAmazon Enterprise Solutions To offer download service of software Service fees Amazon’s 3 major income sources

29. Customer Retailers Software Developer product and information Demand information, Comments, Tags, Knowledge Demand information, Hosting Service Product Development assistance Technology Development

30. Application and Software Business and Customer Service Service, Sales and Business Development Structure and Platform Software Retail and Marketing Structure

31. Cooperators Relationship Other online stores Make it an online department store Provide online transaction platform Physical Stores Provide the brand effect Provide e-commerce experiences Publishers Provide merchandises Massive order Other websites Alliance marketing