1. Presentation By Mariha Khan (Leader) Maryam Dodhy (Co-ordinator) Syeda Tazeen Haider Abdul Moiz Farooq Haris Hasan Jalali INTRODUCTION TO MANAGEMENT

2. MISSION STATEMENT Good gaming Experience Utmost priority to code of ethics and maintaining healthy environment Gaming competitions at higher level Wide variety of games

3. Small startup based in Islamabad Gaming competitions at country level Initially inter- Islamabad gaming competitions 5 people at Max needed for functioning of organization in the beginning SCOPE Branches in all big cities of Pakistan

4. Goal Definition Reduce overall budget costs upto 10% by 2015 Increase market share upto 5% by 2017 Increase revenues upto 20% by 2018 Increase customer satisfaction upto 5 pts by 2016

5. Communication plan Nature of communication FromToFrequency Delivery Media Solution

6. Continued… Urgent issues Employees/ Middle managers Middle managers/top managers When needed Verbal/e-mail Employees will contact middle managers, Middle Managers will contact Top managers

7. Financial Plan Equipment Required 1 Computer Server 10 Gaming Stations 10 PCs 10 LCDs 20 Computer Mouse 18 Keyboards 18 Headphones 12 Office Chairs 10 Gaming Desks 3 NEON Lights 1 Generator UPS(after 6 or 7 months) 2000 Flyers for publicity Location Any shop in basement of F-8 Markaz. Rent approximately Rs. 25,000 per month.

8. Continued… ItemPrice per piece Uncolored A4 size flyers2400 (500 pieces) Computer server (used )45,000 Personal computers refurbished20,000 Graphics card5,000 LCD used 17 inch4000 Mouse450 keyboard600 headphone550 Office chair3000 Gaming desk3500 NEON light800 Staff salary15000/month

9. SWOT Analysis Low price Discount packages Snacks bar Good seating capacity Good ambiance game variety Difficult to attract customers Various substitutes available Various competitors offering lower or similar prices Other entertainment facilities nearby eg. cinemas, bowling, etc. Other hangout places nearby eg. parks, cafes, etc. Introduction of new games monthly Introduction of new console games Greater variety of games Organize gaming tournaments more frequently Only one branch No back-up for power outages Only computer games, no console games No discounts on weekends Strength Weakness Opportunities Threats

10. Risk Analysis S No.Risk EventEffect Pro-bab- ility Impa-ctRisk ScoreRisk RankRisk OwnerCosts (Rs.)Mitigation measures 1.Natural DisastersDamage equipment, building472813Haris Hasan Jalali50,000 Choose a location which is not prone to natural disasters, take precautionary steps 2. Computers and other equipment getting damaged due to power outages Loss of data88641Mariha Khan20,000 Buy an automatic generator, UPS; choose a location where power outages are rare 3. Increased competition Loss of customers8.5759.53Abdul Moiz Farooq35,000 Choose a location where there are no other gaming zones 4. Theft of equipment Will have to buy more equipment which will waste money 7.58602Syeda Tazeen Haider45,000 Choose a safe location; keep doors closed and take safety precautions 5. Skills of staff getting redundant Staff will incompetent to handle business activities 472813Haris Hasan Jalali22,000 Regular training workshops held for staff members 6. Suppliers deliver faulty equipment Wastage of money in fixing and buying new equipment 66369Abdul Moiz Farooq15,000 Only buy from trusted suppliers; keep alternative suppliers 7.Shop is not cleanCustomers will not come back4.56.529.2512Syeda Tazeen Haider35,000 Make regular inspections 8. Staff misplaces received supplies Waste of money incase equipment gets lost 38.525.514Maryam Dodhy36,300Train staff properly

11. Human Resource Management Plan At initial stages only one person is needed who will have technical skills as well as managerial skills. That person will look after the shop from 1pm to 12 am. Pay of that person according to market trends will be 20,000. After expanding the business some new posts will be required which are: PostSalary Manager or accountant30,000 Technical staff for every branch20,000 When we will be in position of holding gaming competitions at higher level then we will be requiring marketing staff as well. Staff salaries are estimated as per market trends. Salaries of all employees are estimated to increase at 10% annually.

12. Organizational chart TOP MANAGER SUPERVISOR FINANCIAL MANAGER FINANACIAL HANDLER EQUIPMENT HANDLER

13. Marketing Plan Flyer Logo

14. Future Predictions Rs.100/hour. 10 PCs for 10 hours daily would mean an earning of Rs. 10,000 daily. Monthly profit Rs. 100,000. Monthly wear and tear for now is Rs.15,000. Rs. 300,000 Monthly Electricity bills and rent are Rs. 100,000 and Rs. 85,000 respectively.

15. Continued…. Enough money gathered to expand the gaming zone to 20 PCs in the next 4 months. 20 PCs and 15 hours daily on the average = Rs. 30,000 daily or Rs. 900,000 monthly. After calculation of Bills and maintenance profit will now become Rs. 650,000. Recovered all the money we started within 5 months. In next 2 months, we will have enough money to upgrade all PCs to Core i7 (which costs Rs.20000/system). Increase our charges to Rs.150/hour and will remain so for next 4 months, operating at a profit of Rs. 900,000. After 4 months, we would have earned Rs. 4,500,000 and we will be able to set up another gaming zone at a different and better place.

17. Forecasting

18. Thank you!