2. Unit 10 – Using Multimedia Software
A2 GCE Applied ICT

3. Introduction
Multimedia: “Integration of multiple forms of media, including text, graphics, audio, video, etc” (2009, University of Mary Washington)
You have already had experience of some of the ICT tools needed to develop a multimedia project:

4. Introduction 2
The opportunity to increase your understanding of the features of these tools.... And other software tools
You will create an interactive multimedia product for a specified target audience
The objective is to create a solution which communicates your ideas effectively

5. Formative & Summative Assessments
Throughout the development of your work you will need to carry out formative and summative evaluation:
Formative evaluation:
Ongoing process throughout the development: of your project
Feedback will help you improve your work
Summative evaluation:
When your project is complete.
Feedback is useful for your next project

6. Who is the most important person to consider in this project?
The User!

7. Hardware you will be using....

8. Software you will be using...

9. Assessment
The development of a fully working interactive multimedia product
Internally assessed
Terminology and concepts are important, but most of the marks will be allocated to the project

10. The project Must have a clear purpose
Must be sufficiently complex to challenge
It should also encourage you to develop new skills and techniques

11. The Project 2
You should will also need to set up an e-portfolio on Dreamweaver which includes the following:
A functional specification
An initial design
Evidence of prototyping
Instructions for users
Formative and summative testing

12. 10.1 Applications of Multimedia
Serve to communicate a message from the author to his or her audience
Multimedia products have been used to support:
Education & Training
Entertainment
Marketing and Advertising
Teleconferencing
Publishing
Interactive Television
Product Demonstration

13. Education & Training
An alternative to attending a learning centre is E-Learning
E-learning is starting to become the norm is schools and colleges across the UK
At the moment there are limitations, but this is improving

14. Entertainment

15. Marketing & Advertising
Marketing: Planning how to launch a product and bring it to the attention of a potential audience
Advertising: Putting forward information about a product or service so that its availability is known to potential buyers

16. Advertisements Newspapers/magazines Electronic billboards Websites
attachments
CDs/USBs
TV/Radio/Cinema

18. Teleconferencing
Allows employees to “meet” without being in the same physical location

19. Publishing Paper-based publishing is in decline
Publishing houses are looking to digital media
E-Magazines - iGizmo

20. Interactive TV Red button On Demand Interactive programmes T-Commerce
Click stream analysis
Telepgraphics

21. Interactive TV 2 EPG (electronic programming guide)
ETV (enhanced television)
HDTV (high definition television)
Hypervideo
Video clips are embedded within hotspots and marks, alongside www links etc
Multi-camera angle (individualised TV)
PVR (personal video recording)
SYNCTV (synchronised TV)

22. Product Demonstration
On a daily basis you are likely to see a multimedia presentation
Adverts/Explanation of products and services which play in a loop
The loop time depends on the queue length