1. The Quaker Oats Company
Presented by:
Maria Cabarrus
Scott Holmes
Richard Ramos
David Seid

2. Overview History Leadership Products Financial performance
Social responsibility
Outlook and future goals

3. History 1901 : The Quaker Oats Co. 1856 : Akron, OH 1877 : Ravenna, OH
Ferdinand
Schumacher
1901 : The Quaker Oats Co.
1877 : Ravenna, OH
Henry Parsons Crowell

4. A Few Highlights 1983 – Gatorade acquired 1987 – Brookstone divested
1991 – Fisher-Price spun off
1994 – Snapple acquired
1997 – Snapple divested
2001 – merger with PepsiCo, Inc.

5. Leadership
Robert S. Morrison
Chairman, President and CEO

6. Thirst Quencher
Gatorade
#1 sports beverage worldwide

7. Athletes They Fuel

8. Hot Cereals
Record high sales
124-year-old brand

9. Ready-to-eat Cereals

10. On-the-go Snacks
Fastest growing
New flavors
Top-selling

11. Golden Grain

12. International
U.S. and Canada
Latin America
Europe and Asia/Pacific

13. Another Great Year Year ended December 31
$ in millions (except per share data)
2000
1999
Net sales
$5,041.0
$4,725.2
Net income
$360.6
$455.0
Number of employees
11,858
11,666
Per common share
$2.71
$3.36
Dividends declared
$1.14
Average number of common shares outstanding
131,689
134,027
Source: The Quaker Oats Company 2000 Annual Report (page 18)

14. Financial Performance
Annual Sales
15%
- 3%
12%
- 5% 6%
Source: The Quaker Oats Company 2000 Annual Report (page 25)

15. International Sales
Source: The Quaker Oats Company 2000 Annual Report (page 25)

16. Mega-brand Sales
$2.1 billion
$1.4 billion
Source:

17. Top U.S. Food & Beverage Companies in 2000
Company
Total Sales in 2000
(In millions of dollars)
1. Kraft
34,679
2. ConAgra Foods Inc.
25,386
3. PepsiCo Inc.
20,144
4. Cargill Inc.
22,200
5. The Coca-Cola Co.
20,458
10. Sara Lee Corp.
7,915
12. Kellogg Co.
6,954
19. The Quaker Oats Co.
5,041
Source: Standard and Poor’s Industry Surveys (July 2001)

18. How They Compare
(In millions of dollars)
Source: Standard and Poor’s Industry Surveys (July 2001)

19. How They Compare
Source: Standard and Poor’s Industry Surveys (July 2001)

20. Social Responsibility
Literacy and education
Nutrition
Hunger relief

21. Community Involvement

22. Goal
Simplicity
Innovation
Passion

23. A Winning Formula For Value
Top-line
Growth
Profitable
Growth
Brand
Building
Cost
Savings /
Efficiency
Innovation

24. References The Quaker Oats Company Annual Report 2000
Standard and Poor’s Industry Survey (July 2001)

25. Questions?