1. High Definition Video Transcoding for Consumer Markets
Paul Greenfield, CEO
CONFIDENTIAL

2. Linedancer HD 130nm NXP/UMC
Product Roadmap
IP license
Customer ASICs
ASProCore V8
New Architecture optimised for advanced video encoding/decoding
“Q” Transcoder
65nm Toshiba
"Q"
Mobile
Low cost/power ASSP
High quality 720p encode/decode
Camera/phone market
Linedancer HD 130nm NXP/UMC
Sampling
ASProCore V7
High Performance Extreme Processor
Embedded Professional Image Processing
Accelera
5xxx
PCIe Plug-In-Card
Realtime HD Video Compression
Studio Quality H.264 / VC-1* / MPEG-2
Sampling
General Purpose architecture for high performance image processing
Accelera
2xxx/3xxx
PCI-X / PCIe Plug-In-Card
Realtime / Offline HD Video Compression
Studio Quality H.264 / VC-1* / MPEG-2
Production
Linedancer 1 130nm NXP
Production
ASProCore V6
High Performance Extreme Processor
PC-based Professional Image Processing
Professional
Markets
* porting subject to customer demand

3. "Q" Transcoder Compressed A/V output Uncompressed A/V in
System Stream Processor (RISC) MUX, DRM, Output, System Control
Customer programmable, standard RTOS
10/100/1G MAC
USB 2.0
Memory Card
PCI Express
Audio
DSP
System
DRAM
Flash
Video Preprocessor Scaling, Color Space Conversion,
De-interlacing, Noise reduction,
Watermarking, Logo insertion
HD Compression Engine
Motion
Estimation
Intra Mode
Prediction
Macroblock
Engine:
Transform
Quantize
RDO
Entropy
Coding
&
Stream
Generation
Rate Control
Video
Uncompressed A/V in
Compressed A/V output
Decode
Engine
Secure OTP
AES / 3DES
GPIO / TS
DVI / HDMI
8/10 bit ITU-656
RGB/YUV
1 x HD / 4 x SD
I2S Audio x 4
HDCP Keystore
Realtime HD encoding (1920x1080p30/i60)
4x SD encoding (720x480i30 / 576i25)
H.264/AVC: Baseline/Main/High Profiles
VC-1/WM9: Simple/Main/Advanced Profiles
MPEG-2: Main/High Profiles
All resolutions up to 1920x1080i60
Optional Video Decode Engine for transcoding
Audio encoding/transcoding for all major standards (AAC, HE-AAC, AC-3, WMA)
Customer-programmable stream processor for application-specific mux/output formats & DRM

4. Scalable to meet any price / performance point
Scalable number of Macroblock SIMD PUs
(Decides performance)
System Control CPU
(ARM, MIPS, DSP, etc)
Control
Unit
Scalable number of SAD Motion Estimation accelerators
(Decides Quality)
AMBA AHB Interface
SIMD Instruction bus
SAD
Accelerator
SAD
Accelerator
Entropy
Coding
Accelerator
Macroblock Processing Unit
Macroblock
Processing Unit
Macroblock
Processing
Unit
Macroblock
Processing
Unit
Application
Video size
Profile & Level
CTRL
ECA
SAD
MB PUs
Engine size (65nm/500MHz)
Power (65 nm)
HD H.264 compression
1920 x 1080 i60
High Profile, Level 4.1 1 2 16
~4.1 mm2
~300 mW
Wireless HDMI
1920 x 1080 p60 4:4:4
High 4:4:4 Intra Profile 11
~1.5 mm2
~200 mW
Mobile HD cellphone
1280 x 720 p30
Baseline profile 5
~2.2 mm2
~150 mW
SD H.264 compression
720 x 480 i60
Main Profile Level 3

5. Market for HD Video Encoding Devices (IN-STAT 2007)
(In Thousands of Units)
2005
2006
2007
2008
2009
2010
2011
07-11 CAGR
ASTB/Home Gateway/PVRs
3,651
7,746
8,616
11,041
13,354
16,410
18,380
21%
Blu-Ray / HD-DVD recorders 20 30
200
530
1,120
2,305
3,810
109%
IPTV adapters
382
470
740
1,200
1,800
2,675
4,132
54%
In-Home Video Networking
4,170
7,345
12,982
21,101
32,607
52,415
85,671
60%
Wireless HDMI
1,971
2,556
3,258
7,122
N/A
Remote streaming appliances
225
500
760
1,000
2,000
41%
BIu-Ray / HD-DVD burners
116
585
2,808
3,503
4,708
11,883
112%
SD/HD Camcorders
13,600
14,400
14,900
15,100
15,300
15,200
15,407 1%
IPTV infrastructure
6,107
10,385
12,157
16,477
18,479
20,914
25,884
Mobile TV infrastructure
265
366
494
645
835
1,079
1,414
30%
Broadcast & Digital Cinema
24,007
27,196
32,345
28,138
30,461
36,278
38,988 5%
Phone Cameras
387,500
531,000
644,000
765,000
830,000
868,000
981,468
11%
Web cameras
14,700
15,400
16,000
16,600
17,200
17,800
18,456 4%
PC TV Tuners
1,135
2,311
3,677
6,714
12,015
15,725
17,885
58%
TOTAL UNITS
455,537
616,989
747,195
888,084
980,289
1,057,968
1,232,499
32%
Also validated by independent strategy consultant - Dr Handel Jones (Excludes PC Market)

6. Competitive Advantages
Higher performance & quality - based on Studio Quality Algorithms
2 channels of 1080i encode / 1080p60 encode / 10-bit / 4:2:2 support
“Anything in, anything out” transcoding
Flexible software-programmable engines
Multi-codec decode + encode
Advanced Security Features
Emerging as a strong customer care-about
“Q” has comprehensive encryption/transcryption features
e.g. encrypting data when passed to external memory
Secure on-chip memory for keys & boot images
Flexible front-end video preprocessor
Advanced noise reduction, scaling & deinterlacing
Highly Scaleable - no software rewrites required - easy to create variants
“HD Encoder” – Camcorders, Blu-Ray recorders / “SD Encoder” – Slingbox-type applications
“Mobile” – High end (720p) cameraphone / “Lite” – Low end (VGA) cameraphone
“Wireless HDMI” – Low latency for UWB, etc

7. Sales Pipeline Company Application Sample Volume p.a. ASP ($) 3-Year
Aspex
Revenue
Competition
NXP
Wireless HDMI
Mid 2008
2009
5M - 50M
$20-$10
$10M - $15M
Internal
Intel
Laptop
Late 2008
Late 2009
$10M - $100M
Broadcom, nVIDIA, Micronas
Qualcomm
Mobile Phone
May/Nov
2008
Early 2009
50M $5
$20M - $35M
Unknown
Netgear
In-home wireless video
1M - 2M
VIXs
Hauppage
“Side loading”
500K
Ambarella, Mobilygen, VIXs
Pace
ASTB
End 2008
Mid 2009
1M-3M
$10-$5
$10M - $30M
ST, Conexant

8. Revenues by Product

9. Units by Product

10. Targeting $20-$25 Selling Price with 50% Gross Margin

11. Use Cases IP Overview Software Development Environment
Additional Material
Use Cases
IP Overview
Software Development Environment

12. Wireless HDMI solution (H.264 option)
1.2
Q-based
Decoder
Rate control
USB 2.0
OTG
802.11n
or UWB
HDMI
1.2
USB 2.0
OTG
HDMI
1.2
Q-based
encoder
Wireless USB TX
Wireless USB RX
TV/STB
Decoder
1920x1080i60
24/30/36 bpp
RGB / YCrCb
1.5 – 3.0 Gbps
480 Mbps PHY
Mbps
AES encrypted
stream
Link quality feedback
Low latency I-frame only encode
H.264 (can use standard/modified TV decoder)
Mbps compression
Dynamic rate control adapts to wireless link quality
Quantization, 4:4:4/4:2:2/4:2:0, 8/10/12 bpp, block sizes, etc
Can also drop down to long-GOP at 5-10 Mbps
Using standard TV/STB Decoder
Multi-room coverage with the same solution

13. Integrated TV “Pause Button”
Plasma/LCD
Panel
Video RAM
32Mx16 DDR2-667
Serial
Boot / ID
Flash
NAND Flash
Storage
Cable/Satellite/
Terrestrial
Tuner inputs TV
Decoder
SoC
HDMI or Digital YUV
Aspex
Q-based
Encoder/
Transcoder
SD/MMC
SD or MMC
socket for
memory card
Transport Stream
HDMI inputs
USB 2.0
USB socket
for Removable
Flash Drive
Store video from broadcast, HDMI or analogue sources
Encode and/or transcode and/or downscale video
Integrated solid state NAND flash storage
Longer lifetime & higher reliability than Hard Disk
8GB Flash gives ~4 hrs (HD), ~20 hrs (SD)
Support external SD/MMC or USB key for placeshifting & sideloading
Transcode to portable devices, e.g. iPod, Zune, Mobile phone
Add Digital Rights Management to protect content

14. WiFi, Powerline, Ethernet, MoCa, etc
Networked digital TV
Portable
Device
Second TV PC
Plasma/LCD
Panel
Video RAM
32Mx16 DDR2-667
Serial
Boot / ID
Flash
Home Network
WiFi, Powerline, Ethernet, MoCa, etc
Cable/Satellite/
Terrestrial
Tuner inputs TV
Decoder
SoC
HDMI or Digital YUV
Aspex
Q-based
Encoder/
Transcoder
Transport Stream
HDMI inputs
Home
Networking
Chipset
Broadband
Modem
Internet
Laptop
or Mobile
Device
Add home networking chipset
Wireless, Ethernet, Powerline, MOCA, HomePNA, etc
Use DLNA to publish content to networked devices
Industry standard for media servers
Secure reformatting for placeshifting, sideloading & internet streaming
Streaming to second TV, PC, portable device, or internet (“Slingbox”)
Reduce bitrate and/or resolution to meet bandwidth or device constraints
Transcode to other codecs (e.g. Windows Media) for client devices
Add Digital Rights Management (e.g. Microsoft DRM) to control content

15. Blu-Ray recorder / DVR Record from SD or HD analogue sources
Video RAM
32Mx16 DDR2-667
Serial
Boot / ID
Flash
Blu-Ray/HD-DVD
recordable drive
Cable/Sat/Terr in
Tuner / Demod
Transport Stream
Aspex
Q-based
Encoder/
Transcoder
Blu-Ray
Decoder
SoC
Transport Stream
HDMI
HDMI
Component in
Video ADC
Digital Y Cr Cb
Hard Disk
Drive
Stereo audio in
Audio ADC
I2S
Record from SD or HD analogue sources
Full 1920x1080 resolution in H.264, VC-1 or MPEG-2
Choice of bitrates and resolutions for control of recording time
Transcode broadcast streams
Ensure compatibility with Blu-Ray/HD-DVD codec constraints
Reduce bitrate to extend recording time
Transcoding from AVCHD/HDV Camcorder inputs
“Long play” recording

16. PCI Express plug-in card
Cablecard/DVB-CI
socket (optional)
Aspex
Q-based
Encoder/
Transcoder
Video RAM
32Mx16 DDR2-667
PCI Express x1
Serial
Boot / ID
Flash
ATSC/Cable/Sat in
Tuner / Demod
Transport Stream
PCIe slot (desktop) or
ExpressCard slot
(laptop)
HDMI
Component in
Video ADC
Digital Y Cr Cb
PSU &
Power
sequencer
Stereo audio in
Audio ADC
I2S
1 Lane PCI Express (desktop) or ExpressCard (laptop) form factors
H.264 SD or HD encode from component or HDMI inputs
Any resolution & bitrate from Mbps, Baseline (Quicktime) or Main / High Profile
Transcode from off-air MPEG-2 HD to H.264 (HD or SD)
Free-to-air or using Cablecard/DVB-CI Conditional Access smartcard
Can transcode multiple SD streams
“Slingbox” functionality – variable resolution & bandwidth VC-1 / H.264
Transcode/sling content from PC (or PC-connected peripheral)
Webcam videoconferencing
Accelerated HD-DVD / Blu-Ray burning

17. USB / Wireless TV capture
PCI 32/33
802.11n WiFi
USB chipset
(Wireless Option)
Cablecard/DVB-CI
socket (optional)
Aspex
Q-based
Encoder/
Transcoder
Video RAM
32Mx16 DDR2-667
USB 2.0 OTG (Host or Device)
Serial
Flash
(Program)
ATSC/Cable/Sat in
Tuner / Demod
Transport Stream PC
USB port
(Wired Option)
HDMI
Component in
Video ADC
Digital Y Cr Cb
PSU &
Power
sequencer
Stereo audio in
Audio ADC
I2S
Standalone USB Dongle or Wireless Media Ingest engine
USB 2.0 interface configurable as host or device
H.264 SD or HD encode from component or HDMI inputs
Any resolution & bitrate from Mbps, Baseline (Quicktime) or Main / High Profile
Transcode from off-air MPEG-2 HD to H.264 (HD or SD)
Free-to-air or using Cablecard/DVB-CI Conditional Access smartcard
Can transcode multiple SD streams
“Slingbox” functionality – variable resolution & bandwidth VC-1 / H.264

18. Webcam / Videoconferencing app
Aspex
Q-based
Encoder/
Transcoder
Video RAM
32Mx16 DDR2-667
CMOS or
CCD
Camera
Module
USB 2.0 OTG (Host or Device)
Digital Y Cr Cb
Serial
Flash
(Program) PC
USB port
(Wired Option)
Microphone
PSU &
Power
sequencer
Audio ADC
I2S
Digital Y Cr Cb (or RGB) input from image sensor
8/10/16/20 bit input, up to 165 MHz pixel clock
H.264 (Quicktime) or VC-1 (Windows Media) encoding at up to 1080i60
Other video formats (Flash, MJPEG, MPEG-4) could be added as software upgrades
USB Video Class support
Bulk or Isochronous
Stream-based (MPEG-2 TS)
Frame-based (MJPEG etc)

19. Aspex Compression Engine
Uncompressed
Video
Elementary
Stream
System
Bus
Software programmable architecture
Exploits Aspex’s expertise in multi-standard video encoding
Based on 8th generation Aspex ASProCore
Supports concurrent multiple steams and standards
Configurable for any price or quality point
Optimized for low system power

20. Processing Units
Ctrl
unit
Control Unit: VLIW program controller and scalar processor, e.g. DSP, ARM. MB PU
Macro Block PU: SIMD parallel co-processor for data processing. Designed to minimise power and memory bandwidth.Performs all macro block processing including motion search.
SAD
Accel
(Optional) Sum of Absolute Difference Accelerator: Hardware accelerator with flexible fully programmable search strategy. EC
Accel
(Optional) Entropy Coding Accelerator: Hardware accelerator. Supports multiple standards including CABAC, CAVLC, etc.

21. Scalable to meet any price / performance point
System Control CPU
(ARM, MIPS, DSP, etc)
Scalable number of
instances for multi-stream support
Aspex Compression
Engine
Control
Unit
AMBA AHB Interface
SIMD Instruction bus
Scalable number of SIMD Macroblock PUs
(Decides performance)
SAD
Accelerator
SAD
Accelerator
Entropy
Coding
Accelerator
Macroblock
ProcessingUnit
Macroblock
Processing Unit
Macroblock
Processing Unit
Macroblock
Processing Unit
Scalable number of SAD Motion Estimation accelerators
(Decides Quality)
DMA
DMA
DMA
DMA
Arbiter
Scalable amount
of on-chip memory
(Performance & Power)
On-chip video memory
Scalable amount
of off-chip memory
(Quality & Power)
Off-chip video memory

22. Software Development Software tools
Comprehensive suite of GNU based cross development tools
Compiler, assembler, linker, loader, libraries
Supported under Linux and Windows
Derived from previous ASProCore programming tools and libraries
Proven on seven ASProCore versions over 10 years
Programming
Majority of customers
Use the Aspex encoder libraries and program in C/C++ via the library API
Some customers wishing to differentiate themselves
Directly programming the PUs in an extended version of C/C++
New statement to declare data parallel variables and perform data parallel operations
Programming model
Conventional SISD processor with co-processors
Simple to understand, program and debug
All control on the SISD processor