1. Communications Funding and Partnership Opportunities for QSSBs in USB’s FY13 August 28, 2012

2. Communications & The New USB Structure Communications Committee goes away – Unallocated and unspent funds back to the board – Feb. 2011, Committee discusses large carryover, makes decision to solicit ideas and invest Communications now a USB target area – Spread throughout Action Teams – QSSB communications partnerships still vital

3. USB Communications Budget, 2008-2013 Total Budget & QSSB Support Budget

4. Tactics Not Funded

5. QSSB First Purchaser Partnership

6. Clean Cities Biodiesel/Bioheat Communications Reimbursement Program

7. QSSB Beyond the Bean Inserts

8. QSSB Communications Evaluation Support

9. Interactive Tradeshow Games

10. Commodity Prices Mobile Marketing CommonGround Video Production QSSB Office Visits USB Sponsorship of ASA’s REAP Tour

11. Tactics Funded at a Reduced Level

12. Beyond the Bean Beyond the Bean Special Issue

13. Tradeshow Premiums, Literature & Booth

14. Promotional Materials & Collateral

15. QSSB Newsletter Creation and Distribution

16. Media Co-op

17. Reimbursement Program

18. CommonGround State Support

19. QSSB Land Grant University Technology and Information Transfer

20. QSSB Tradeshow Partnership

21. Partnership Programs Media Co-op Reimbursement Program CommonGround State Support Land Grant University Technology and Information Transfer Tradeshow Partnership Program

22. Funding Options 1.$12,000 to $13,000 per program -Based on current # of participants -What happens if more QSSBs apply? 2. About $25,000 each for two programs only - Encouraged to apply for all, and prioritize 3. Complete competitive process

23. Timeline Sept. 17 Applications sent out Sept. 18-20 Individual calls Oct. 15 Applications Due Nov. 1* Funding Decisions

24. Application Process Get started now! Application tips

25. Next Steps Send survey monkey link State Weekly Email calendar updated with application dates

26. Funded Tactics

27. OEM and Soy Biodiesel Partnerships

28. Beyond the Elevator Campaign Funded – Print – Radio – Web – TV (national) Did not Get funded – Advertorials in QSSB Publications – Direct Mail – Out of Home – TV (local)

29. USB Database Management System USB Co-Sponsorship of Soy Stats

30. CommonGround Publicity and Media/Influencer Relations Freedom to Operate Farmer & Influencer Education

31. High Oleic Awareness Campaign

32. Sustainability Issues Management Transportation Infrastructure Issues Management

33. QSSB Communications Support and Requests

34. QSSB Web and Social Media Support

35. QSSB Support Materials

36. Influencer Tradeshows USB Info Bureau

37. State Weekly Email

38. QSSB Roundtables and Resources Checkoff Communicators Forum

39. USB Reports and Board Meeting Wrap-Ups

40. USB Directory

41. Director and Staff Training Opportunities Quarterly Director and State Mailings

42. Thank you for your partnership! Karen Pfautsch pfautschk@osborn-barr.com Lisa Scramlin scramlinl@osborn-barr.com Join the September 6 Webinar: USB’s New Digital Strategy: How QSSBs can fit in