1. Strategic Planning From A to Z ! Joel Felten VP – Information Systems

2. Strategic Planning Process

3. Set the Direction

4. Set the Direction – H, I Conduct SWOT & Results Review January

5. Set the Direction – J – Create Strategic Objectives January 2013 Strategic Objectives2012 Actual #1 Maintain Customer Satisfaction at 93%93.0% #2 Improve Employee Satisfaction to 86%85.0% #3 Maintain Vendor Satisfaction at 92%94.0% #4 Improve Shareholder Satisfaction to 100%99.7%

6. Deploy the Strategic Objectives – K February, May and August Innovation Sources include: Employees, Customers Vendors, Shareholders Strategic Planning Meetings *Ideas also used in process management process to improve processes To all employees Employees submit ideas for Action Plans. Employees help identify blind spots. CEO and SLT

7. Deploy the Strategic Objectives – L Ideas Categorized February, May and August Customer Employee Vendor Shareholder Cross Dock Nitro Express 2.0 Employee Center Program Operation Grand Slam MidwayUSA Loyalty Credit Card Process Mgt Process Redesign

8. Create Strategic Plan – R, S, T – Analyze, Select and Prioritize Action Plans October – October Initiative (1)EffortPriority (1)RangeDept (1) ODA - Operation Double Action ImprovementsMajor13.012013AD ODA - Ship Ready ImplementationMinor13.022013LO ODA - Single Product and Single Item Order Batch ProcessingMinor13.032013LO Nitro Express 2.0Super Major13.042013LO ODA - Operation Grand SlamMajor13.052013AD ODA - Mobile ShipQC ImplementationMinor13.062013LO ODA - Backorder Release and Batch Assemble RewriteMajor13.072013IS ODA - Cross Docking of Single Line BackordersMinor13.082013LO Customer Backorder ManagementMajor13.092013ME ODA - Contact Us/Customer Service Strategy RedesignMajor13.102013EC ODA - Website Sign-in and Checkout Re-engineeringMajor13.112013EC VAT RedesignMajor13.122012;#2013ME 2010-International Business Model Improvement (CAP Carry)Major13.132012;#2013ME Product Center Re-engineering to Support Merchandising Work SystemSuper Major13.152013;#2014ME ODA - Marketing Work System Re-engineeringMinor13.162013AD ODA - Returns Re-EngineeringMinor13.172013LO PH&I Re-engineering / RateshopMajor13.182012;#2013AD Customer Database Re-engineeringSuper Major13.192013;#2014;#2015EC Email Marketing Re-engineeringMinor13.202013EC Sug Order Re-engineeringMinor13.212013;#2014AD Customer Credit Card Information HostingMinor13.222012;#2013;#2014IS Employee Center Program ImplementationMajor13.232013;#2014HR MidwayUSA Branded Loyalty/Credit Card Vendor SelectionMajor13.242012;#2013FS Process Management Process RedesignMinor13.252013;#2014HR

9. Create Strategic Plan – U- Integrate Strategic Plan with Workforce Planning October – October Ensure the resources needed to execute the strategic plan are integrated into workforce plans.

10. 3 Create Strategic Plan October – October

11. 4 Deploy the Strategic Plan – U November To the entire organization to facilitate engagement and acceptance of the plan. Company Strategies Strategic Objectives Organizational Goals Company Action Plans Departmental Action Plans

12. 5 Execute the Strategic Plan - V January - December Implement the Action Plans on the current year’s strategic plan. This is the hardest part & greatest opportunity SLT

13. 6 Control the Results of APs January – December

14. Recap Strategic Planning A-Z 1.Set the Direction (A-J) 2.Deploy the Strategic Objectives (K – P) 3.Create the Strategic Plan (Q-W) 4.Deploy the Strategic Plan (X) 5.Execute the Strategic Plan (Y) 6.Control the Results of Action Plans (Z)