1. Lottery Loyalty Programs Keeping Pace with Retail Jim Acton V.P., Business Development, MDI

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3. Loyalty is Here to Stay

4. Lottery Loyalty Rewards Programs 4

5. Consumers expect the same treatment from their lottery purchases… …that they receive at other retail and entertainment locations

6. In the Interactive World, That Extends to 24/7 Customer Service

7. Many Similarities Between Lottery & Non-Lottery Loyalty Programs… … Let’s Look at Three of Those Similarities

8. 8 © 2014 Scientific Games Corporation. All Rights Reserved. Scanning is Simplifying Consumer Purchases

9. 9 © 2014 Scientific Games Corporation. All Rights Reserved. Here’s How It Looks at Retail

10. 10 © 2014 Scientific Games Corporation. All Rights Reserved.

11. 11 © 2014 Scientific Games Corporation. All Rights Reserved.

12. 12 © 2014 Scientific Games Corporation. All Rights Reserved.

13. 13 © 2014 Scientific Games Corporation. All Rights Reserved. How It Looks with the Lottery

14. 14 © 2014 Scientific Games Corporation. All Rights Reserved. Loyalty on Mobile

15. 15 © 2014 Scientific Games Corporation. All Rights Reserved. Bar code under latex on instant tickets

16. 16 © 2014 Scientific Games Corporation. All Rights Reserved. Bar code on draw game tickets

17. 17 © 2014 Scientific Games Corporation. All Rights Reserved. Data Used to Drive Consumer Behavior

18. 18 © 2014 Scientific Games Corporation. All Rights Reserved. In the Retail World How it Looks at Retail

19. 19 © 2014 Scientific Games Corporation. All Rights Reserved.

20. 20 © 2014 Scientific Games Corporation. All Rights Reserved.

21. 21 © 2014 Scientific Games Corporation. All Rights Reserved.

22. 22 © 2014 Scientific Games Corporation. All Rights Reserved.

23. 23 © 2014 Scientific Games Corporation. All Rights Reserved.

24. 24 © 2014 Scientific Games Corporation. All Rights Reserved. In the Lottery Industry How It Looks for Lottery

25. 25 © 2014 Scientific Games Corporation. All Rights Reserved.

26. 26 © 2014 Scientific Games Corporation. All Rights Reserved.

27. 27 © 2014 Scientific Games Corporation. All Rights Reserved.

28. 28 © 2014 Scientific Games Corporation. All Rights Reserved.

29. 29 © 2014 Scientific Games Corporation. All Rights Reserved.

30. Push Notifications Expanding Communication with Customers

31. How It Looks At Retail

32. 32 © 2014 Scientific Games Corporation. All Rights Reserved.

33. 33 © 2014 Scientific Games Corporation. All Rights Reserved. At Lottery How It Looks At Lottery

34. 34 © 2014 Scientific Games Corporation. All Rights Reserved.

35. 35 © 2014 Scientific Games Corporation. All Rights Reserved.

36. 36 © 2014 Scientific Games Corporation. All Rights Reserved. A Final Thought Our Customers Hold Lottery Interactive Programs to the Same Standards as Any Retail or Entertainment Business. Our Customers Hold Lottery Interactive Programs to the Same Standards as Any Retail or Entertainment Business. Working Together, We Must Achieve – and Surpass – Those Standards Working Together, We Must Achieve – and Surpass – Those Standards

37. Thank You!