1. ACCELERATED UNDERWRITING Delivering Policies Faster Michelle Tish, CLU, ChFC Principal Financial Group

2. Clients need it –Protect family, business –Wealth transfer – equalization –Debt coverage –Tax treatment Many are not covered –44% of U.S. households have life insurance* –25% of all households plan to buy life insurance next year* Life Insurance: The Facts * Trends in Life Insurance Ownership study – LIMRA August 2010

3. Clients don’t like the hassle –Labs –Timing –Inconvenience You want a quicker, easier way Life Insurance: The Facts

4. We can help. Accelerated Underwriting Preferred or super preferred risks Policies delivered in about a week No paramed or labs Up to $1 million for ages 18-60 Approved for all products

5. Qualifications Accelerated Underwriting Ages 18-60 Total face amt $50,000 to $1,000,000 New business only Preferred and Super Preferred risks

6. Major Medical conditions Driving under the influence or reckless driving in the last 5 years Criminal history Foreign nationals or travel to hazardous countries For applicants over age 50, no routine physicals or primary care physician Prior informal request to The Principal within the last 24 months Labs completed for insurance purposes within the last 24 months Prior coverage approved other than Preferred or Super Preferred Disqualifications

7. Major Medical Conditions* Alcohol abuse and/or treatment Atrial Fibrillation Barrett’s Esophagus Cancer (Exceptions: Basal Cell and Squamous Cell Carcinomas) Chronic Obstructive Pulmonary Disease (COPD)/Emphysema Crohn’s Disease Diabetes/Gestational Diabetes Drug abuse and/or treatment Epilepsy/Seizure Gastric Bypass/Lap Band Heart Disease/Heart Surgery – All forms Hepatitis Hypertension (diagnosed within six months) Kidney Disease Lupus Melanoma Multiple Sclerosis (MS) Parkinson’s Disease Peripheral Artery Disease (PAD) Peripheral Vascular Disease (PVD) Rheumatoid Arthritis (RA) Sleep Apnea Stroke/Transient lschemic Attach (TIA) Ulcerative Colitis (UC) * Advanced diagnostic testing, biopsies and cardiac testing may require an attending physician’s statement and traditional underwriting. Other medical history may also require traditional underwriting.

8. Prequalify ClientPrequalify Client Need and Health 1 Complete & Submit TeleappComplete & Submit Teleapp Client completes Teleapp Interview Principal orders MIB, MVR and Prescription History 2 Principal ReviewsPrincipal Reviews 3 Accelerated Underwriting Process Approved Pref / Super Pref – Sent to Issue Sent to Regular Underwriting – Requirements Ordered

9. 57% of applicants – approved through Accelerated Underwriting 87% approved Super Preferred Average turn-around time 7-10 days Age 40 $315,000 average face amount RESULTS

10. Scenario 1 Joe Client 43 Years Old Teleapp submitted Tues AM Interview done immediately Approved at Super Preferred on Wednesday Policy issued Thursday

11. Scenario 2 Tom Client Age 48 Teleapp submitted Tues AM Interview scheduled for Thursday Reviewed on Friday, More information Needed Labs Ordered – Approval at Standard Following Friday Alternate solution – Approval at Preferred Following Friday

12. Get Started Today It’s Easy It’s Fast Give it a Test Run! - All Products - Ages 18-60 - Up to $1M Face Amount

13. While this communication may be used to promote or market a transaction or an idea that is discussed in the publication, it is intended to provide general information about the subject matter covered and is provided with the understanding that The Principal is not rendering legal, accounting, or tax advice. It is not a marketed opinion and may not be used to avoid penalties under the Internal Revenue Code. You should consult with appropriate counsel or other advisors on all matters pertaining to legal, tax, or accounting obligations and requirements. Insurance products from the Principal Financial Group ® are issued by Principal National Life Insurance Company (except in New York) Principal Life Insurance Company and the companies available through the Preferred Product Network, Inc. Securities and advisory products offered through Princor Financial Services Corporation, 800/247-1737, member SIPC. Principal National, Principal Life, the Preferred Product Network, and Princor ® are members of the Principal Financial Group ®, Des Moines, IA 50392. No part of this presentation may be reproduced or used in any form or by any means, electronic or mechanical, including photocopying or recording, or by any information storage and retrieval system, without prior written permission from the Principal Financial Group ®. Copyright ©2011 Principal Financial Services, Inc. #t110118024x

14. Questions and Answers Thank You for Attending