1. Making a Difference: Personal Care Services Principles of Human Services

2. Copyright 2 Copyright and Terms of Service Copyright © Texas Education Agency, 2014. These materials are copyrighted © and trademarked ™ as the property of the Texas Education Agency (TEA) and may not be reproduced without the express written permission of tea, except under the following conditions: 1) Texas public school districts, charter schools, and education service centers may reproduce and use copies of the materials and related materials for the districts’ and schools’ educational use without obtaining permission from TEA. 2) Residents of the state of Texas may reproduce and use copies of the materials and related materials for individual personal use only, without obtaining written permission of TEA. 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way. 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts, Texas education service centers, or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas must obtain written approval from tea and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty. Contact TEA copyrights with any questions you may have. Copyright © Texas Education Agency, 2014. All rights reserved.

3. What are personal care services? 3Copyright © Texas Education Agency, 2014. All rights reserved.

4. 16 Career Clusters™ 4 Copyright © Texas Education Agency, 2014. All rights reserved.

5. Human Services Copyright © Texas Education Agency, 2014. All rights reserved. 5 The Cluster icon above is used with permission of the State’s Career Clusters Initiative, 2007. For more information visit www.careerclusters.orgwww.career

6. Human Services Programs of Study Consumer Services Counseling and Mental Health Services Early Childhood Development and Services Family and Community Services Personal Care Services 6 Copyright © Texas Education Agency, 2012. All rights reserved.

7. Programs of Study Copyright © Texas Education Agency, 2014. All rights reserved. 7 Image: AchieveTexas in Action

8. Personal Care Services Cosmetologists Electrolysis Technicians Funeral Directors/Morticians Nail Technicians, Manicurists and Pedicurists Skin Care Specialists/Estheticians Copyright © Texas Education Agency, 2014. All rights reserved. 8

9. Employment in this area is anticipated to grow by 27 percent over the next decade. This growth will add more than 1.3 million jobs Copyright © Texas Education Agency, 2014. All rights reserved. 9 Careers in Personal Care Services 9

10. Texas Department of Licensing and Regulation (TDLR ) Requirements TDLR application Student permits Licensing requirements Technical skills Interpersonal skills Communication skills Student assets General school policies Course requirements Ethical and legal conduct 10 Copyright © Texas Education Agency, 2014. All rights reserved.

11. Salon Rules and Regulations Licensed employees Sanitation Business license Hazardous chemical management Copyright © Texas Education Agency, 2014. All rights reserved. 11

12. Skills Needed in Cosmetology Communication skills Clerical development Customer service Personal qualities Salon fundamentals Salon management 12 Copyright © Texas Education Agency, 2014. All rights reserved.

13. Communication Skills Needed in Cosmetology 13 Copyright © Texas Education Agency, 2014. All rights reserved. (click on picture)

14. Tips for Client Follow-Up 14 Copyright © Texas Education Agency, 2014. All rights reserved. (click on picture)

15. Technology and Personal Care Services 15 Copyright © Texas Education Agency, 2014. All rights reserved.

16. Technology and Personal Care Services Some ways of using technology include: Creating a functional website Offering gift certificates online Following up with a phone call, text, e-mail or letter Providing a way for your clients to book 24/7 Providing televisions and Wi-Fi in your salon 16 Copyright © Texas Education Agency, 2014. All rights reserved.

17. Technology and Personal Care Services Copyright © Texas Education Agency, 2014. All rights reserved. 17 (click on picture)

18. Broadcast Cell phone and mobile Online Outdoor Print Product placement Modern Methods of Advertising Your Salon 18 Copyright © Texas Education Agency, 2014. All rights reserved.

19. Media to Target the Client Population Social media gives salons opportunities to create an ongoing conversation with customers and potential clients. Copyright © Texas Education Agency, 2014. All rights reserved. 19 Social Media Tweets Hash tags

20. Virtual Hairstyle and Makeover Copyright © Texas Education Agency, 2014. All rights reserved. 20 (click on picture)

21. Technology and Cosmetology Permanent hair styling technology Fingernail technology Skin care technology Copyright © Texas Education Agency, 2014. All rights reserved. 21

22. Questions? 22 Copyright © Texas Education Agency, 2014. All rights reserved.

23. References and Resources Articles: Advertising Ideas for Salon Services An effective advertising strategy is vital to making your salon a success. http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html How To Make a Flyer for a Beauty Salon A flyer can help attract potential customers. http://www.ehow.com/how_6595829_make-flyer-beauty-salon.html http://www.ehow.com/how_6595829_make-flyer-beauty-salon.html How to Make a Flyer in Microsoft® Word Flyers are useful, low-cost advertising tools, and you can use Microsoft® Word to create flyers to your liking. http://www.ehow.com/how_4903668_flyer-microsoft-word.html http://www.ehow.com/how_4903668_flyer-microsoft-word.html Images: Microsoft Clip Art: Used with permission from Microsoft. Textbooks: lpert, Arlene, and Milady Publishing Company. Miladys standard cosmetology 2004. Milady Pub Corp, 2002. Copyright © Texas Education Agency, 2014. All rights reserved. 23

24. References and Resources Websites: AchieveTexas in Action A college and career planning guide. http://www.achievetexas.org/2010%20Guides/71711%20Hum_comp_np.pdf http://www.achievetexas.org/2010%20Guides/71711%20Hum_comp_np.pdf Bureau of Labor Statistics Personal Care and Service Occupations http://www.bls.gov/ooh/personal-care-and-service/home.htm http://www.bls.gov/ooh/personal-care-and-service/home.htm TDLR Law and rules http://www.license.state.tx.us http://www.license.state.tx.us YouTube™: Avalon Hair Salon A Paul Mitchell focus salon http://www.avalonhairdesignandspa.com/ http://www.avalonhairdesignandspa.com/ Five Tips for building better communication skills in the salon Today’s salon guests are very sophisticated and fashion aware. Here are five tips that can help build better communication in your salon behind the chair. http://youtu.be/pzLIKoxwKnY http://youtu.be/pzLIKoxwKnY Marie Claire Virtual Hairstyle and Makeover http://www.marieclaire.com/hair-beauty/trends/virtual-hairstyle-makeovers http://www.marieclaire.com/hair-beauty/trends/virtual-hairstyle-makeovers Q & A with Sam Villa: Tips for client follow-up Following up with your clients is critical, especially when you are in new stylist trying to build up your clientele base. http://youtu.be/JkwopwmimWk http://youtu.be/JkwopwmimWk Copyright © Texas Education Agency, 2014. All rights reserved. 24