1. Texting-based Reference Service: Best Practices Suggestions Lili Luo School of Library and Information Science San Jose State University The 4th International m-Libraries conference

2. Do you own a cell phone? Do you text on a regular basis?

3. According to the Pew Internet & American Life Project: In 2011, 83% of American adults own mobile phones and 73% send and receive text messages. Young adults are the most frequent texters – mobile phone owners between the ages of 18 and 24 exchange a daily average of 109.5 messages

4. Text A Librarian – how text reference works

5. A collaborative text reference service Launched in July 2009 Participated by over 20 libraries, including both public and academic libraries A study to examine the practice of text reference (based on My Info Quest) -- Funded by IMLS

6. Ready reference questions – close to 70% A sample of questions. What is the airspeed velocity of an unladen european swallow? How do i get from the intersection austin st and pecan st to 1634 chestnut st in denton, TX? wut does comme d'habitude mean in French what is the weather forecast for portland, oregon? What is the recipe for coca cola cake? What is the reason for each country having its own currency? What is a good book about 17th century warships? Why are so manny players in the world

7. Ability to compose answers to patrons' questions concisely, quickly, and accurately Ability to construct effective search strategies and skillfully search online information sources Ability to quickly evaluate information and determine the validity, credibility, and authoritativeness of sources Knowledge of information resources, especially online information resources Ability to interpret patrons' information needs with limited context in text messages Good communication skills, such as maintaining a friendly, respectful, helpful, and pleasant tone. Familiarity with the software/platform used to provide text reference service Understanding of text reference service policies Customer service skills Ability to answer questions politely, intelligently, and professionally, even questions that might be judged inappropriate due to language or content Top Ten Essential Text Reference Competencies

8. Key reasons for non-use: Lack of awareness Not texters Information needs adequately met by receiving assistance from librarians via other venues like telephone, email reference or coming to the reference desk Self-sufficient information seekers who are able to use library resources and other information resources independently Lack of the knowledge of how to appropriately use the service Privacy concerns Library User Perceptions I.

9. Library User Perceptions II. Users discover their library’s text reference service mostly from : the library Website a library staff member. Users like the following aspects of text reference service: It’s easy to use. It’s convenient. It’s fast to get an answer. It’s a comfortable communication venue.

10. Implications for Best Practices MarketingUser SatisfactionTraining

11. Questions/Comments? Lili.luo@sjsu.edu Image credits: http://tinyurl.com/8xjbkf5 http://tinyurl.com/mhquwx http://tinyurl.com/7pw7vpf http://tinyurl.com/7gvzy6v The 4th International m-Libraries conference