1. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 15

2. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Planning Your Future in Advertising 15.1A Career in Advertising 15.2The Workplace 15.3Leadership, Career Development, and Team Building 2 CHAPTER 15

3. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 15.1 A Career in Advertising Goals Determine if a career in advertising is for you. Identify the skill set needed for a successful advertising career. Terms skill set soft skills time management hard skills 3 CHAPTER 15

4. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Why Choose an Advertising Career? Are you good at persuading and motivating people? Do you like showing off your talents and being rewarded for it? Do you like working with creative people from diverse backgrounds? Do you enjoy staying on top of trends? Do you like working in a flexible, less structured environment? Do you enjoy social functions? Are you interested in an international career? Are you technologically savvy? Do you strive to make a good salary? 4 CHAPTER 15

5. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Skills for Success Soft skills Time management skills Organizational skills Problem-solving skills Interpersonal skills Speaking skills Listening skills Hard skills 5 CHAPTER 15

6. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 15.2 The Workplace Goals Describe employer expectations for employees. Identify employees’ rights in the workplace. Terms corporate culture punctual initiative multifaceted discrimination harassment workplace bullying 6 CHAPTER 15

7. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Employer’s Expectations Be dependable Be honest and trustworthy Have a good attitude Take initiative Work well with others 7 CHAPTER 15

8. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Employees’ Rights Safe working conditions Equality in the workplace Protection from harassment 8 CHAPTER 15

9. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 15.3Leadership, Career Development, and Team Building Goals Identify leadership qualities and leadership tasks. Describe career development techniques. Explain the importance of teams and describe how they function. 9 CHAPTER 15

10. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. 15.3Leadership, Career Development, and Team Building Terms leadership empowering networking informational interview internship career portfolio mentor team 10 CHAPTER 15

11. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. What Is Leadership? Leadership qualities Leadership tasks Communicate goals Establish a positive work environment Set a good example Direct the completion of tasks Empower others Handle conflict 11 CHAPTER 15

12. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Career Development Professional networking Developing a network Student and professional organizations The value of an internship Choosing an internship The internship sponsor 12 CHAPTER 15

13. Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Working on Teams How a team functions Types of teams Measuring and recognizing team performance 13 CHAPTER 15