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88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096

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Presentation on theme: "88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096"— Presentation transcript:

1 88 Sandway Crescent, Maple, Ontario – Canada L6A 2M3 Tel (416) 505-9609 – (905) 553-1918 Fax (905) 248-5096 charlesberesford@rogers.com

2 Mangos

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5 In house Checking During more than 5 years, Wendy Durand has visited growers and packer around the World to provide information about Quality Requirements and Standards and to develop a serious relationship with the suppliers and buyers Brazil: Mangos, Melons, Papayas, limes and figs. Peru: Mangos, Avocado, citrus, asparagus, figs, grapes Ecuador: Mangos and bananas Mexico: Mangos, Papaya, limes Costa Rica and Nicaragua: Mangos Cuba: Coconuts and mango

6 Product Specification Sheet Foods of the Earth will develop Product Specification and send to the suppliers. Packing, processing, labelling and transportation details Product specification sheet to be agreed, accepted and signed by the supplier and buyer. Can be used to result disputes

7 Pesticide Residual Analysis Update information with Canadian Food Inspection Agency Update banned and restricted product Monitoring of harvest interval after pesticide application Working with accredited Laboratories and ISO 17025 Care of Canadian citizens health

8 Monitoring of Quality HARVEST GROWER ORCHARD HEALTH AND QUALITY RECEPTION IN WAREHOUSE PACKING CONTROL TEMPERATURE CONTROL TRANSPORTATION MONITORING ARRIVAL DISTRIBUTION TO FINAL CUSTOMER AT SOURCEAT SOURCE CANADACANADA

9 Arrival Quality Control Supplier needs feedback about their product quality. All shipping will evaluated and quality report sent to the grower. External and internal quality. Temperature control Organoleptic quality Shelf life test

10 Traceability System All boxes should have an identification code, where production date, grower and pack house can be recognized. All the records should be kept as required by CFI Monitoring of Pesticides applications to guarantee the Food Safety

11 Product Development Chart Product CountryJanFebMarAprMayJunJulAugSepOctNovDec Coconuts Cuba Figs Peru Citrus Peru Mexico Mango BrazilTommyKeitt TommyKent Ecuador Peru Mexico Puerto Rico Papaya Mexico Brazil Avocados Mexico Peru Asparragus Peru`

12 MANGOS IMPORTS STATISTICS TitleCanadian Imports Products HS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIED OriginTOP 10 COUNTRIES DestinationONTARIO PeriodLatest 5 years CurrencyCanadian Dollars YEARS20042005200620072008 874Mexico1564749415727727165046102054401919202585 752Brazil30943812609388317953540829634505034 774Peru23059581567305149487417799252062329 583Thailand2487961634696147027913212651475214 527Pakistan177801223060400632607437823029 763Ecuador791536522735591763579143703804 567Philippines18729251243672382372628670919 824Jamaica232529365835443608541515482588 519India101478361361402987483426455749 9United States (U.S.)455887513775281221248090304208 SUB-TOTAL2324315223577125254418913056041130685459 OTHERS5433231218923138612112867261167221 TOTAL (ALL COUNTRIES)2378647524796048268280123184713731852680

13 TitleCanadian Imports Products HS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIED OriginTOP 10 COUNTRIES DestinationQuebec PeriodLatest 5 years CurrencyCanadian Dollars FOB VALUE YEAR20042005200620072008 763Ecuador1,466,529.001,975,115.002,550,471.003,615,226.004,323,223.00 774Peru1,297,289.001,895,289.001,469,606.002,837,491.002,580,524.00 752Brazil1,894,224.001,511,774.001,453,418.001,363,699.001,469,045.00 867Haiti162,720.00192,685.00294,627.00212,546.00241,056.00 385Egypt7,676.002,744.0082,042.00122,742.00123,967.00 9United States (U.S.)75,189.00322,789.00337,043.00394,487.00107,026.00 864Guatemala10,156.005,685.00064,556.0089,403.00 874Mexico29,786.0041,282.0069,780.0087,427.0070,355.00 583Thailand51,049.0099,509.0075,940.0039,298.0053,550.00 855Dominican Republic10,669.0011,824.0010,591.0038,969.0033,565.00 SUB-TOTAL5,005,287.006,058,696.006,343,518.008,776,441.009,091,714.00 OTHERS154,246.0069,929.0049,496.00151,850.0090,123.00 TOTAL (ALL COUNTRIES)5,159,533.006,128,625.006,393,014.008,928,291.009,181,837.00

14 TitleCanadian Imports ProductsHS 080450 - GUAVAS, MANGOES AND MANGOSTEENS - FRESH OR DRIED OriginTOP 10 COUNTRIES Destination VANCOUVE R Period Latest 5 years CurrencyCanadian Dollars FOB VALUE Year20042005200620072008 874Mexico5,961,572.006,428,101.006,672,741.007,351,656.007,492,986.00 578Taiwan (Taipei)2,434,324.001,572,979.002,028,806.002,641,104.002,518,713.00 567Philippines4,442,051.006,669,434.003,604,552.002,340,813.001,066,328.00 583Thailand372,052.00384,540.00371,013.00566,460.00394,532.00 774Peru155,930.0060,393.0060,698.00318,137.00255,318.00 763Ecuador107,838.00162,143.0081,631.00163,998.00170,533.00 614Australia20,429.0027,680.0078,493.00163,423.00154,493.00 752Brazil53,977.0014,514.001,471.000111,701.00 9 United States (U.S.)270,318.00173,376.00245,020.00101,441.00103,512.00 527Pakistan0012,012.00033,955.00 SUB-TOTAL13,818,491.0015,493,160.0013,156,437.0013,647,032.0012,302,071.00 OTHERS127,524.00115,517.00224,415.00211,052.0089,551.00 TOTAL (ALL COUNTRIES)13,946,015.0015,608,677.0013,380,852.0013,858,084.0012,391,622.00

15 SALES PROYECTIONS-WEEKLY Direct Sales to retailers Season from 15 th December to 5 th March (Box: 4 kg) Size: 7 – 10 ( 7x: 14%, 8x: 27%, 9x:41%, 10x: 18%)

16 MANGO SUPPLY / LOGISTS AND SALES LOCAL REPRESENTATION GROWER EXPORTER SHIPPING COMPANY FOODS OF THE EARTH ORDER PROCESSING IMPORTING QUALITY CONTROL TRACEABILITY AND RECORD KEEPING STORAGE GROWER LOCAL REPRESENTATION ADVICE TO GROWER SALES AND MARKETING DISTRIBUTION COLLECTIONS PAYMENT TO GROWER CLAIMS HANDLING

17 Benefits of Grower Local Representation in Canada Direct Sales to End Customers Higher earnings from direct sales to retailers Development of direct relationship with end Customer Development of Brand(s) identity with Consumers Consumer brand loyalty “Open book” sales, knowledge of sale prices to retailers More control of product market development

18 Examples of Current Success Stories Represented by Foods of The Earth Inc Calavo Growers, USA : Avocados, Papayas, Cucumbers Agricola Chapi : Asparagus Agromod, Mexico: Papayas Caliman Agricola, Brazil: Papayas Mangueros del Sur, Mexico: Mangos

19 Wendy Durand Food Science Technologist Auditor ISO Leader ISO 9001:2000, Internal Auditor for BRC and Global Gap Ample experience travelling Latin America, Caribbean, Middle East and Europe forming good relationships with the growers base, being able to implement specific help to them regarding growing, production and comply with the customer requirements in UK. Interact at source on farms to give support and guidance to achieve code of practice Maintain a close relationship with supplier currently being worked on Technical support and training Structured and logical approach Good negotiation skills. Attention to detail Motivation of team staff. Excellent understanding of Quality Systems, Global Gap, TNC, BRC, LEAF, Field to Fork. Organic certification, ETI scheme and any other relevant codes of practice.

20 (Business Administration / Intl. Marketing) Brief References: Twenty Five Years Experience in the Processed and Produce Markets in Canada and USA Ample Experience in the Development, Sales and Marketing of Mangos, Papayas, Coconuts, Avocados, Asparagus, Mandarins, Organic Produce Ample Experience in Sourcing Produce from Peru, Mexico, Caribbean, Brazil, Ecuador, Colombia, Dominican Republic. Lived in Canada the USA, Several Countries in Latin America. European Experience Ample Experience with the Main Super Market Chains in Canada, some in the USA, Wholesalers, Food Service. Ample Experience in Produce Packaging Ample Experience in coordinating teams of Produce technicians, Produce Salesmen and Marketing. Representation and Consultation for Major Produce Growers from Latin America and the Caribbean for Canada and the USA Initiator and Developer of the Organic Produce Sections for the Two Main Super Market Chains in Canada. Project Director of the Cuban Fruit Export Program, Sherritt International, Sherritt Green Fully Bilingual English and Spanish, understanding of Portuguese PLEASE READ COMPANY’S REFERENCES INCLUDED FROM LOBLAWS AND PROVINCIAL FRUITS. Charles Beresford

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22 THANK YOU FOR YOUR CONSIDERATION We Will be Happy to Serve You


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