3 History of the Pyramid Think: Literature. Inverted or regular pyramid? Where is the most important information here?Why wouldn’t this work in News Writing?ClimaxResolutionExposition
4 Changing HistoryNews Stories were written as regular stories – slow progressive pace UNTILThe Telegraph was inventedWhat changed?
5 Testing the Pyramid p. 126Crop Testing – If you can crop the bottom few paragraphs of your story, you have successfully used the inverted pyramid
6 Identify The News Hard News – Stories about timely, breaking news Soft News – Less timely feature stories about individuals or about lifestyle issues.
7 Hard News Leads MUST answer all 5 questions Always uses the Inverted PyramidWho? What? When? Where? Why?Reader needs to know the MOST important information in the lead. Why?Interest rate: Order your information from MOST important to LEAST important before you beginWrite your leadPractice p. 122 #2, 3
8 What is a Lead? Beginning of any story Entices the reader to continue Very Short – words – Out take p. 127 / p. 147No BiasUSUALLY should tell the readerWho?What?When?Where?How?
9 Soft News Leads Main goal: catch the reader’s attention Answering ALL 5 questions not necessary – but you still mayInstead of an inverted pyramid, a storytelling organization can also be used
10 Storytelling Flow ONLY used on soft news The clincher reveals the conclusion of the story necessary for understanding (p. 128)ClincherLeadFactFactFact