1. A-Z of Meetings Industry Eric Rozenberg, CMM, CMP, HOE, FONAS President Ince&Tive sa/nv

2. A like … A ssociations (for every single profession) MPI Vision Mission Facts

3. MPI Vision To Build a Rich Global Meetings Industry Community

4. MPI Mission To make our members succesfull by building connections through Knowledge and Ideas Relationships Marketplaces

5. MPI Facts 23.000 Members worldwide 70 chapters (including South Africa and South Korea) and affiliates +/- 90 full time employees Consolidated budget +/- 30 millions $ Offices in Dallas (HQ), Toronto, Luxemburg and Singapore MPI Foundation

6. B like … B road definition of the Industry … if any common one ! Meetings, Incentive travels, Conferences, Congresses, Exhibitions, Associations, Corporate, DMC’s, Airlines, Hotels, AV, Production, Experience marketing, Events, etc And by the way, what is a Meeting ?

7. Broad definition A gathering of people at one location and requiring at least one service by at least one external supplier Ten or more people in either an internal or external meeting Anything from industry wide conference to a dinner engagement Ten or more attendees requiring offsite meeting space and requiring a contract Over ten attendees with travel An Event is a gathering that takes place outside of our office Source: American Express Meetings & Events Best Practice Study

8. Forms of Fragmentation Internal Resource Fragmentation PA/AA Meeting planners Meeting Department Marketing Exec. Meeting Fragmentation Incentives Product Launches Trade Shows Training Team Events Supplier Fragmentation Hotels Airlines Catering Creative Design Event Planning Agency Venue F&B A/V Others… Source: American Express Meetings & Events Best Practice Study Fragmented Industry

9. C like … C onvergence C o-Creation C onnect

10. D like … D ubaï of course ! GMEC but also EMEC PEC-NA WEC

11. E like … E ventview Event Marketing Institute MPI Foundation George P Johnson

12. F like … F uture Watch F inancial Management

13. G like … G lobal Community

14. H like … H otels Contracts, negotiations, partnerships, etc

15. I like … I f you’re still awake … I’ll continue the alphabet

16. J like … J argon David Ogilvy : « Our business is infected with idiots who try to impress by using pretentious jargon ! »

17. K like … K en K evin K liman K ennedy K atie Etc

18. L like … L earning & Certification At conferences, special programs (Institutes, Platinum, etc) CMM, CMP, CAE, CITE, etc

19. M like … M ulticultural environment Culture Active Tool

20. N like … N etworks

21. O like … O pportunities for lifelong career

22. So, what’s available? Caterer Conference Centre Event Coordinator Convention Centre Event Coordinator Convention & Visitors Bureau Staff Hotel Convention Services Manager Hotel Sales Manager Reservation Services Site Selection or Venue Selection Services Destination Management Companies Ground Transportation Services Limousine Services Tour Companies Meeting or Event Software Providers Meeting Suppliers/Badges Sources Registration Service Companies Special Event Production Companies Web Site Designers Audio/Visual Contractors Computer Rental Suppliers Entertainment/Production Agents Evaluation Services Gift and Premium Sources Interactive/Teambuilding Facilitators Interactive Audience Response Systems Interpreters/Translators Production Companies Speaker Speaker Bureaus Trainers or coaches Exhibition Services Contractors Security Services Corporate Meeting Planner Association Meeting Planner Government Meeting Planner Professional Congress Organiser Event Marketing Specialist

23. P like … P rofessional Fairs GIBTM EIBTM IMEX IT&ME Etc

24. Q like … Q uestions you might want to ask when we get to « Z »

25. R like … R esearch, information,data, etc R oi

26. With few statistics No common definition Statistics with different methodology But there is hope: –Tourism Satellite Accounting Extension Project –RTE, ICCA, MPI with UNWTO –Phase I completed (gap analysis) –Phase II started (communication) –Phase III for 2008

27. S like … S trategy and objectives S ocial Responsibility / S ustainability … … and much more UN Compact See MPI Website

28. T like … T echnology Daddy, can I have your phone to take a picture ? Did you use a Cellphone 20 years ago ? Did you use a Blackberry 10 years ago ? Did you use Skype conference calls 5 years ago ? Did you use Linkedin 3 years ago ? Did you use Instant Yoda Force Messaging one year ago ?

29. U like U nique Industry !

30. V like … V olunteers

31. W like … W ar for Talents

32. X like … Gen X, Y, Z vs Boomers

33. Y like … Y ou !

34. Z like … Z e Questions time !

35. Thank you for your attention Eric@inceandtive.com +32-497-559.911 Eric@inceandtive.com