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Ryan Ernst, Kari Foust and Chao Xu http://www.youtube.com/watch?v=iFcMssGbWbo
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History of company and industry analysis- Chao Competitors- Kari SWOT- Ryan Recommendations- Ryan
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First generation of the cell phone was called “Analog Mobile Phone” The second-generation mobile phone (2G), mainly in GSM and CDMA
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The development of 3G networks Focus on security and data communication in the future.
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Finnish multinational communications corporation. Headquarters :Keilaniemi Espoo. Employees: more than 128,000 Nokia conducts business in over 150 countries.
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Nokia was created from a merger from Nokia Company, Finnish Rubber Works Ltd., and Finnish Cable Works Ltd. in 1865 by Fredrik Idestam Developed a telephone switch for telephone exchanges called Nokia DX200 in 1970 In 2008, Nokia was ranked 88 on the Fortune Global 500 list, which is up from last year’s ranking of 119
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Founded by Paul and Joseph Galvin in 1928 Based in Schaumburg, Illinois Originally produced and sold televisions and radios 1952-first international subsidiary in Toronto, Canada 1974- sold television and radio business to focus on wireless communications 1983- Motorola’s DynaTAC 8000X telephone Today it produces laptops, computer processors and cell phones Motorola RAZR sold over 120 million units
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Founded in 1969 in Seoul, South Korea Originally Samsung Electric Industries but merged with Samsung Semiconductor & Communications in 1988 2005- passed Sony to become most popular consumer electronics brand 2006- ranked 20 on top 100 global brands by Business Week 2007- Samsung Electronics’ handset division overtook Motorola to become 2 nd largest mobile phone manufacturer ◦ 1 st year it exceeded $100 billion in annual sales
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Joint venture between the Sony Corporation and Ericsson Established on October 3, 2001 Based in Hammersmith, London Research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan, and the United Kingdom 2008- 5 th largest mobile phone manufacturer 2008 1 st quarter- profits fell by 43%, sales fell by 8%, and market shares dropped from 9.4% to 7.9%
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Strengths: ◦ Brand ◦ Market position ◦ Product quality Weaknesses: ◦ High end cell phone selection ◦ U.S. presence
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Opportunities: ◦ Seize U.S. market share ◦ Expansion into content and application services Threats: ◦ iPhone ◦ Current economic crisis ◦ Knockoffs
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Short term: ◦ Make website more user friendly ◦ Enhance features ◦ Create application store Long term: ◦ Produce more CDMA phones ◦ 4G technology ◦ U.S. advertising ◦ Reduce amount of dangerous manufacturing materials
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Chao- Company history and industry analysis Kari- Competitors Ryan- SWOT and Recommendations
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