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Ryan Ernst, Kari Foust and Chao Xu

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Presentation on theme: "Ryan Ernst, Kari Foust and Chao Xu"— Presentation transcript:

1 Ryan Ernst, Kari Foust and Chao Xu http://www.youtube.com/watch?v=iFcMssGbWbo

2  History of company and industry analysis- Chao  Competitors- Kari  SWOT- Ryan  Recommendations- Ryan

3  First generation of the cell phone was called “Analog Mobile Phone”  The second-generation mobile phone (2G), mainly in GSM and CDMA

4 The development of 3G networks Focus on security and data communication in the future.

5 Finnish multinational communications corporation. Headquarters :Keilaniemi Espoo. Employees: more than 128,000 Nokia conducts business in over 150 countries.

6  Nokia was created from a merger from Nokia Company, Finnish Rubber Works Ltd., and Finnish Cable Works Ltd. in 1865 by Fredrik Idestam  Developed a telephone switch for telephone exchanges called Nokia DX200 in 1970  In 2008, Nokia was ranked 88 on the Fortune Global 500 list, which is up from last year’s ranking of 119

7  Founded by Paul and Joseph Galvin in 1928  Based in Schaumburg, Illinois  Originally produced and sold televisions and radios  1952-first international subsidiary in Toronto, Canada  1974- sold television and radio business to focus on wireless communications  1983- Motorola’s DynaTAC 8000X telephone  Today it produces laptops, computer processors and cell phones  Motorola RAZR sold over 120 million units

8  Founded in 1969 in Seoul, South Korea  Originally Samsung Electric Industries but merged with Samsung Semiconductor & Communications in 1988  2005- passed Sony to become most popular consumer electronics brand  2006- ranked 20 on top 100 global brands by Business Week  2007- Samsung Electronics’ handset division overtook Motorola to become 2 nd largest mobile phone manufacturer ◦ 1 st year it exceeded $100 billion in annual sales

9  Joint venture between the Sony Corporation and Ericsson  Established on October 3, 2001  Based in Hammersmith, London  Research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan, and the United Kingdom  2008- 5 th largest mobile phone manufacturer  2008 1 st quarter- profits fell by 43%, sales fell by 8%, and market shares dropped from 9.4% to 7.9%

10  Strengths: ◦ Brand ◦ Market position ◦ Product quality  Weaknesses: ◦ High end cell phone selection ◦ U.S. presence

11  Opportunities: ◦ Seize U.S. market share ◦ Expansion into content and application services  Threats: ◦ iPhone ◦ Current economic crisis ◦ Knockoffs

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17  Short term: ◦ Make website more user friendly ◦ Enhance features ◦ Create application store  Long term: ◦ Produce more CDMA phones ◦ 4G technology ◦ U.S. advertising ◦ Reduce amount of dangerous manufacturing materials

18  Chao- Company history and industry analysis  Kari- Competitors  Ryan- SWOT and Recommendations


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