1. Citrix Systems Cloud Evangelist Tim Mackey Leveraging Cloud Architectures in the Enterprise

2. Enterprise Objectives for Cloud Remove IT as a service delivery critical path Self Service Reduce IT operational costs Management Automation Consistent application and service deployment Workload Standardization Manage complete infrastructure, regardless of scale Centralized Management Drive reduced capital requirements Smarter Virtualization Capital Leverage Workforce Leverage Visibility into user and line of business usage Usage Metering

3. Server Virtualization++Cloud Built for traditional enterprise apps and client-server compute Architected for 100s of hosts Scale-up (server clusters) Applications assume reliability IT Management-centric [1:Dozens] Proprietary vendor stack Think: vCloud Director Enterprises should, and will, become more cloud-like… Designed around big data, massive scale and next-gen applications Cloud architecture for 1000s of hosts Scale-out (multi-site server farms) Applications assume failure Autonomic [1:1,000’s] Open, value-added stack Think: AWS, RAX, zCloud, eBay, etc. …but adoption of new cloud architecture is the future More scalableMore scalable Lower costLower cost More openMore open More scalableMore scalable Lower costLower cost More openMore open

4. Key Features for Successful Clouds

5. A Cloud Role Model: AWS

6. Availability Zone ◦ Location engineered for failure isolation ◦ Contains compute, network and storage Region ◦ Geographically dispersed data centers ◦ Contains one or more Zones Instance ◦ Predefined compute element with template ◦ Local storage destroyed with instance Elastic Design ◦ Predictable costing model ◦ On demand provisioning Amazon Web Services Architecture

7. No zone uptime guarantee ◦ SLA: Region has uptime of 99.95% in last year Customer owns application ◦ Infrastructure is Amazon’s problem Zone implementation hidden ◦ Compute unit based  “early-2006 1.7Ghz Xeon” ◦ Hypervisor is heavily customized Xen ◦ Network details fully abstracted Instance configuration pre-defined ◦ Supports custom templates within instance type Availability and Implementation Assumptions US East (Virginia) US West (California)

8. Instance location is unknown ◦ Which host is running the instance? ◦ Are multiple nodes on the same host? Storage and Network are unknown ◦ Performance optimizations limited ◦ IO control limited Compliance ◦ Limited capability to audit and monitor ◦ No visibility into network segmentation ◦ Security groups a proven model Enterprise Applications and AWS VM

9. Customizing the hypervisor made sense …. In 2006 ◦ Hypervisor is a commodity. Go with proven solution for best supportability Infrastructure should be abstracted, but core architecture needs to make sense ◦ Design with the expectation that a core component may need to be replaced Traditional packaged enterprise applications not designed for agility ◦ Assume outages, not availability ◦ Assume stateless, not statefull ◦ Assume dynamic scale, not static capacity planning IaaS model do work, but you need to plan for them ◦ Start with new projects, don’t try and migrate as the first cut Cloud Builder Lessons from Amazon

10. Learning from Amazon

11. Online gaming studio based in CA ◦ Believes internet should be for fun ◦ FarmVille reached 25 million daily users in 5 months Started with traditional colo model ◦ Couldn't scale fast enough and outgrew data center ◦ No agility, and agility is key for games Leverages Amazon AWS ◦ Low cost development platform ◦ Provides fixed cost services during rollout zCloud is internal private cloud ◦ Looks and feels like AWS, only more control ◦ Favorable cost model at game scale Case Study: Zynga

12. Agility is the core requirement zCloud tuned for the needs of Zynga ◦ In memory databases ◦ Single digit latency between nodes ◦ Very quick provisioning ◦ AWS Large Instance  zCloud host Can provision 1000 hosts in < 24 hours ◦ Key solution elements: CloudStack, RightScale and XenServer Jan 2011 80% of workloads in AWS Jan 2012 80% in zCloud Anatomy of zCloud

13. Profile applications in AWS, then move in house ◦ Built game monitoring tools ◦ Games are the assets “All-In” monitoring of external infrastructure ◦ Service providers show 4-5 9s, but users say different ◦ Redundant providers at each level ◦ Direct fiber to multiple AWS regions ◦ Implemented data replication ◦ Fully automated provisioning at each level Manage What You Own

14. Public clouds are minivans zCloud is a race car ◦ zCloud is optimized for social gaming ◦ Know your application requirements Don’t rent what you can own cheaper ◦ Cloud operator doesn’t care about your success ◦ Optimized applications might be key Ensure you have backup plans ◦ Usage can and does spike ◦ Outages can and do happen Cloud Builder Lessons from Zynga vs.

15. South Korean telecom giant ◦ Largest landline, and second largest mobile provider uCloud provides Enterprise and Consumer Services ◦ Compute, Storage, Backup and virtual desktop services Core requirements were performance and agility Delivers services for 40% less than AWS Case Study: Korea Telecom uCloud

16. Largest Indian telco, and provider of global IT services InstaCompute designed for DevOps and IT outsourcing Pilot to production in under 9 months Delivers compute costs 50% below AWS Case Study: TATA InstaCompute

17. Utility computing fits business model ◦ Traditionally operate a low margin business model ◦ Understand tiered service offerings ◦ Have a history with instant provisioning Tiered service demands infrastructure flexibility ◦ “Cost per instance” is paramount ◦ Charge extra for premium features ◦ Instance doesn’t imply virtualization ◦ Be prepared to change vendors if better model appears Provisioning agility expected ◦ Customers expect instant self service access and detailed billing Cloud Builder Lessons From Telcos

18. Designing Your Enterprise Cloud

19. Clearly define what you want to offer ◦ What types of applications ◦ Who has access, and who owns them ◦ What type of access Define how templates need to be managed ◦ Operating system support ◦ Patching requirements Define expectations around compliance and availability ◦ Who owns backup and monitoring Service Offerings

20. Department data local to department ◦ Where is the application data stored Data and service isolation ◦ VM migration and host HA ◦ Network services Encryption of PII/PCI ◦ Where do keys live when data location unknown ◦ Need encryption designed for the cloud Showback to stakeholders ◦ More than just usage, compliance and audits Enterprise Tenancy Requirements

21. Hypervisor defined by service offerings ◦ Don’t select hypervisor based on “standards” ◦ Understand true costs of virtualization ◦ Multiple hypervisors are “OK” To “Pool” resources or not ◦ Is there a real requirement for pooled resources ◦ Can the cloud management solution do better? ◦ Real cost of shared storage Primary storage defined by hypervisor Template storage defined by solution ◦ Typically low cost options like NFS Virtualization Infrastructure

22. Design for maintainability Monitor critical components ◦ Management servers and system support VMs ◦ Hypervisor hosts, and critical infrastructure ◦ End user deployment environments Cloud Operations If your cloud has maintenance windows, you’re doing it wrong.

23. Pod 1 Cluster 1 Host 2 A Host is the basic unit of scale. A Cluster groups compatible hosts All hosts in a cluster have access to shared (primary) storage A Pod is one or more clusters, usually with a L2 switch. Typically a pod is a rack. Zones contain one or more pods, and have access to secondary storage for templates Firewall and Load balancers separate public and private networks Candidate Cloud Deployment Model Host 1 …. L3 switch Secondary Storage Pod N Zone 1 Firewall Load Balancer Primary Storage L2 switch …. Cluster N

24. Worlds largest public cloud environment Delivering video on demand via the cloud Uses the cloud to sell more pigs Transformed their hosting business with the cloud Uses the cloud to disrupt the way we communicate Built one of the fastest growing and most innovative companies on the planet Cloud Architectures are the Key to Success