1. Understanding the art of Persuasion
Persuasive Writing
Understanding the art of Persuasion

2. Definition
Presenting reasons and examples to influence actions or thought.
Effective persuasive writing requires a writer to state clearly an opinion
Supply reasons and specific examples that support the opinion.

3. Key words to Persuasion
Convince
Persuade

4. Two different Approaches
Inductive approach
Begins with details (the evidence and reasons)
Ends with a logical conclusion (your opinion)
Deductive approach
Starts with an opinion
Then supports it with reasons and examples

5. Persuasive Strategies
There are four persuasive strategies (techniques)

6. Persuasive Strategy 1
Offer a precedent: a precedent is a situation that has already occurred that can be used for a similar current situation.

7. Example of a precedent
Trying to persuade your parents to let you have a driver’s permit, you might say:
My older brother, John, was allowed to get his driver’s permit at my age, and he is a good driver.

8. Persuasive Strategy 2
2. Appeal to fairness: In presenting a good argument, it is not enough to simply say something is not fair. You must offer a solid reason in order to convince your reader.

9. Example of Appeal to Fairness
To persuade your parents to allow you to drive, you might say the following.
It is not fair to assume that I will be a poor driver passed on my age alone. I am a responsible person who makes honor roll and routinely babysits my younger brothers and sisters, so you should agree that I will also be a responsible driver.

10. Persuasive Strategy 3
3. Overcome objections: When you anticipate objections to your argument and address them before they are raised, you strengthen your argument.

11. Example of Overcoming Objections
If your parents are probably going to object to your taking the car out alone, you might say the following:
While it is true that I have never driven alone, I have often driven with you in the car, and you have had many opportunities to see my good driving skills.

12. Persuasive Strategy 4
4. Explore consequences: If you win your argument, what are some of the positive outcomes?

13. Example of Exploring consequences
Here is what you might tell your parents.
If you allow me to drive the car alone, think of how much easier your life will become. I can run your errands, and you will have more free time to do things for yourself.

14. Persuasive Essay
One Type of Format

15. Paragraph One Introductory Paragraph: a. Includes a lead-in sentence
b. Include a basic background or history of the subject to be discussed.
c. Include a thesis statement that precisely states your opinion in order of importance.

16. Paragraph Two Body Paragraph 1:
a. State your first reason that is the least important of your points.
b. Use transitional words or phrases. c. Give logical details or facts that support your least important reason.

17. Paragraph Three Body Paragraph 2:
a. State the next least important reason.
b. Use transitional phrases or words to lead into the idea. Give logical details or facts that support this reason.

18. Paragraph Four Body Paragraph 3: a. State the Most important reason.
b. Use transitional words or phrases.
c. Give details or facts that support the most convincing reasons.

19. Paragraph Five Concluding Paragraph:
a. conclude the essay by restating or paraphrasing your opinion or position.
b. Summarize the reasons.
c. Add a clincher sentence to sum up your opinion or position.

20. Avoid Persuasive Fallacies
Fallacies are errors in logical thinking. They’ll weaken your argument and make the reader doubt everything you write.

21. Attacking the Person
Don’t attack another person’s point of view or opinion in a negative manner.
Don’t attack them as a person or their thinking.
Example:
If you believe that smoking is okay, you’re stupid.

22. Circular Reasoning
This is when the writer restates their opinion repeatedly, attempting to use their opinion as a reason/support for their idea.
Example:
The dress code is not necessary because we don’t need dress codes.

23. False Cause and Effect
This is when the writer tries to convince you that because Event 2 happened Event 1 caused it.
Example:
When Mobile County Schools adopted the dress code, it caused students to drop out.

24. Hasty Generalizations
This is when the writer tries to convince you that something is true because of one or two cases researched.
Example:
The dress code at MGM is a good thing because I talked to my friend Susan and she agreed.

25. Revising Persuasion What is your stated opinion or position?
What are the logical and convincing reasons to support your opinion or position?
Identify each main idea sentence in each paragraph

26. Revising Persuasion
What details help to convince the audience to agree with you?
What transitions are used?