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© 2009. CoreNet Global. All rights reserved. Calling All Members Summary Report September 2010.

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Presentation on theme: "© 2009. CoreNet Global. All rights reserved. Calling All Members Summary Report September 2010."— Presentation transcript:

1 © 2009. CoreNet Global. All rights reserved. Calling All Members Summary Report September 2010

2 © 2009. CoreNet Global. All rights reserved. Program Objectives 1 st Step in a more comprehensive effort to align CoreNet as a customer focused organization Listen to the member feedback Improve staff focus on members Provide member perspective on organizational issues and priorities

3 © 2009. CoreNet Global. All rights reserved. Scope of Program Between June and August 2010, staff contacted every member of CoreNet Global Outline provided for discussion Feedback recorded Three attempts – 2 phone calls and an email Results –2145 members interviewed –3553 comments –100% of members contacted (or attempted) –Comments are proportionate to member distribution Overall satisfaction is high – many negative comments are constructive suggestions from satisfied members

4 © 2009. CoreNet Global. All rights reserved. Participation reflects the membership distribution

5 © 2009. CoreNet Global. All rights reserved. Summary of feedback by category POSITIVENEGATIVETotal MEMBERSHIP670185855 CHAPTERS477139616 NETWORKING46422486 LEARNING34985434 NA SUMMIT246155401 EDP14622168 RESOURCES10438142 COMMUNITIES64670 WEBSITE204868 INTERNATIONAL392059 MARKETING27 54 CONTACT32537 STAFF29332 EUROPEAN SUMMIT25732 ASIA SUMMIT23528 CAREERS15823 SUBSCRIPTION9110 Grand Total27397763515

6 © 2009. CoreNet Global. All rights reserved. Feedback Summary

7 © 2009. CoreNet Global. All rights reserved. Networking Central to value proposition of all member groups Distance / Time / Cost limit member participation CNG needs to help smaller Service Providers and Economic Developers have networking opportunities with End Users –Small SP/ED expressed concern over domination by large service providers –End Users concerned with pressure from SP/ED End Users want more networking with other End Users Certain segments are under represented (industrial, retail, non-US companies) Local / Regional delivery of networking is important CNG supports member career development but tools/programs are lacking

8 © 2009. CoreNet Global. All rights reserved. Education / Content Education is the central element of the value proposition for End Users (and many Service Providers) Content needs to be strengthened across all programs –Members value research, but would like to see improved content (benchmarking, innovation, more than surveys) –Content needs to be more global (less US and UK centric) –Members want more access to research (KCO level 4) Programming needs to address the different levels of member experience – senior, middle, and young Total cost of participating in education is a challenge / need alternative delivery solutions

9 © 2009. CoreNet Global. All rights reserved. Summit Summits need a facelift to improve networking and education –Too dominated by large service providers –Content is stale, lacks innovation, and delivered by the same people –End Users want End User only opportunities –Perception of low end user participation –Smaller and more networking opportunities are desired –Expo hall is not valued / source of dissatisfaction –Economic Developers indicate IAMC is a better networking opportunity (and a competitive threat to CoreNet) –Questions about the need for two North American summits Observations generally apply globally

10 © 2009. CoreNet Global. All rights reserved. Operational Ongoing concerns about the website (navigation, registration, access to directory) Communication needs to improve –CNG needs to do a better job articulating priorities and direction –Members not fully aware of key facts, value proposition –Members have different communication needs and styles –Preference for communications delivering value over selling Lack of alignment between global and chapters (priorities and revenue) Service providers voice complaints over pricing (especially small service providers)


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