1. Copyright © Texas Education Agency, 20121 Principles of Information Technology Introduction to Desktop Publishing

2. What is Desktop Publishing? Desktop Publishing is the art of using computers to lay out text and graphics for printing in magazines, newsletters, brochures, business cards and much more Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing2

3. Always Remember!! There are FOUR elements of design Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing3 CONTRAST ALIGNMENT REPETITIONPROXIMITY

4. Contrast Is defined as the degree of noticeable differences in something How to provide contrast Fonts Size Color Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing4

5. Ways to provide contrast… Adding a small amount of color Changing the type of font (typography) Adjusting alignment Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing5

6. Color Contrast Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing6 BEFORE AFTER IndustrialSolutions

7. Alignment Refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page. Changing the alignment of a document can make a BIG difference. Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing7

8. Alignment Examples Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing8 IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX 75825 Phone: 214-368-8859 Email: industrialsol@solutions.net IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX 75825 Phone: 214-368-8859 Email: industrialsol@solutions.net BEFORE AFTER

9. Repetition Repeating certain concepts to create a pattern Most repetition is never noticed by those who see it Humans naturally like patterns Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing9

10. REPEAT. Color Use the same color scheme throughout the entire document Font Headings should all have the same font Subheading should all have the same font Stay consistent Shapes If stars are used in bullets, do not switch to circles mid document Sizes Sizes can give mixed messages if used inappropriately Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing10

11. Proximity The spatial relationship between two or more items Proximity to each other results in humans making correlations Do not allow readers to make false correlations because of the use of proximity Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing11

12. Proximity at its best! Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing12 IndustrialSolutions 2536 West Phillips Drive Dallas, TX 75825 Phone: 214-368-8859 Email: industrialsol@solutions.net IndustrialSolutions We ALWAYS Provide Solutions… 2536 West Phillips Drive Dallas, TX 75825 Phone: 214-368-8859 Email: industrialsol@solutions.net We ALWAYS Provide Solutions… BEFORE AFTER SIMPLY ADJUSTING THE PLACEMENT OF THE MOTTO PROVIDES READERS WITH A CORRELATION BETWEEN THE NAME AND THE MOTTO

13. NEVER FORGET Copyright © Texas Education Agency, 2012Principles of IT: Intro to Desktop Publishing13 There are FOUR elements of design CONTRAST ALIGNMENT REPETITIONPROXIMITY