1. Case Study: Usain Bolt in 3D Richard Craig-McFeely Quantel

2. Quantel Formed in 1973 Heritage of innovation Global customer base includes… ESPN, Sky Sports, BBC News 1 billion people watch news produced on Quantel equipment Numerous movies including… Slumdog Millionaire and Avatar

3. Montreal Olympics 1976

4. What is 3DTV? Capturing or rendering three dimensional visual information and transmission to a home audience About 10 million sets expected to be sold by end of 2009 3DTV’s in retailers during 2010 eg. Sony Bravia 3D

5. What will drive uptake of 3DTV? Sports Most disciplines look fantastic!! Cricket, football, rugby, tennis, boxing, fencing, athletics, motorsport, swimming, basketball, gymnastics etc….. Movies Gamers Blu-Ray 3D

6. Changeover is easier than Colour B+W to ColourMono to Stereo CamerasNew CamerasSame cameras New rigs Recording devicesNew VTRSSame MonitorsNew monitors Live galleriesNew SwitchersSame switchers. New Graphics Post ProductionNew equipment PlayoutNew VTRsSame TransmittersUpgradeSame TV setsNew

7. Changeover is easier than Colour B+W to ColourMono to Stereo CamerasNew CamerasSame cameras New rigs Recording devicesNew VTRSSame MonitorsNew monitors Live galleriesNew SwitchersSame switchers. New Graphics Post ProductionNew equipment PlayoutNew VTRsSame TransmittersUpgradeSame TV setsNew

8. Where is the value? Increased broadcast revenues… Subscriptions Commercials Marketing… Attracting sponsorship Promoting sports participation Specific events… Distributing key events into 3D cinemas

9. Usain Bolt in 3D Usain’s 150m World Record in Manchester during May 2009 was recorded in 3D It looks fantastic!! Joint production by Sky and Can Communicate Shown in British 3D cinemas Seen by IAAF and 2012 officials

15. FIFA World Cup 2010 Recent announcement by FIFA and Sony 25 of 64 games will be recorded in 3DTV Content will be distributed on a daily basis to regional ‘fanzones’ Likely to drive uptake by consumers and will prove the technology

16. BSkyB 3D channel During July 2009, Sky announced the launch of a 3DTV channel in 2010 Content likely to cover a range of genres with focus on sports… Premiership Football in 3D Consumers needs a Sky HD box and a 3DTV Service may start in pubs

17. 3D Sports in India Events Commonwealth Games (Oct 2010) IPL (Mar 2010) Formula 1 (2011) Promotion Olympics 2020? ‘Participate in Sports’ road show Training

18. Final words Sports of all types look great in 3D 3DTV will be great revenue generator 3DTV is a great promotional tool for sports Please come and discuss how we can help you to gain revenue/market share for your sport