1. Seeking Sponsorship

2. What is Sponsorship? Sponsorship is not the same as advertising Sponsorships provide a natural partnership between two parties LESSON 8.1 Sponsorship & Endorsements Sponsorship: A form of marketing in which companies attach their name, brand, or logo to an event for the purpose of achieving future profits Copyright © 2011 by Sports Career Consulting, LLC

3. Sponsorship Examples LESSON 8.1 Sponsorship & Endorsements Copyright © 2011 by Sports Career Consulting, LLC Citigroup paying $20 million per year for the naming rights to Mets Stadium in NY

4. LESSON 8.1 Sponsorship & Endorsements Copyright © 2011 by Sports Career Consulting, LLC Sponsorship Examples Major corporations sponsoring NCAA college football bowl games

5. LESSON 8.1 Sponsorship & Endorsements Copyright © 2011 by Sports Career Consulting, LLC Sponsorship Examples Mountain Dew sponsoring the Action Sports Tour

6. Sponsorship Examples LESSON 8.1 Sponsorship & Endorsements Copyright © 2011 by Sports Career Consulting, LLC Visa spending millions to sponsor the FIFA World Cup

7. Sponsorship Establish clear and realistic goals of amounts to be raised by sponsorship. Be prepared - decision about sponsorship should be made as a group. Concentrate on: –“What you can do for the business not what the business can do for you”.

8. Sponsorship Sponsorship Checklist –How much sponsorship money do you need? –How many sponsors do you want? One main sponsor or several smaller sponsors? –What are the benefits/gains of sponsoring your event to the business? –Will their logo be displayed on advertising? If so, on how many advertisements?

9. Sponsorship Deciding on a Sponsor –Analyse the strengths and weaknesses of each potential sponsor. –Select ones that have relevance to your event. –Develop tailor made, unique sponsorship proposals offering specific promotional opportunities to the business you are approaching.

10. Sponsorship Be Flexible and Receptive –Listen to potential sponsors suggestions for your event. Think outside the square –Offer sponsor a stand at the event –Distribute sponsors promotional material with tickets –Options for sponsor to give in-kind In-kind sponsorship is payment made in the form of goods and services not cash. You could offer to display a newspapers logo at the event for providing free advertisements in that newspaper. Any sponsorship over $500 should have a signed agreement.